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Mobile application development final project
- 1. Collaborate Marketing Plan for the Mobile App
- 2. Collaborate Marketing Plan for the Mobile App Presented and Created by Raguraman,S, CIT Coimbatore
- 4. EXECUTIVE SUMMARY India is a diverse country with lakhs of languages and cultural. But women after marriage restrain themselves from business environments owing to reservations in communities, security issues and other conservative reasons.
- 5. EXECUTIVE SUMMARY Collaborate App provides an ideal solution for the problem. Through the app, like minded people of a particular locality can collaborate and connect to run a sustainable small scale business from home and monetize their potential.
- 7. COMPANY OVERVIEW Collaborate utilises the digital networking capabilities and helps in developing a sustainable business from home for household women. Through the app, people of a locality can search three domains and any interested candidates can showcase their expertise in these areas and monetize from home The verticals of the app are Cooking, Creative arts, and Teaching.
- 8. MARKET OVERVIEW In India, people are constantly looking for opportunities to earn money owing to inflation, unemployment and other gross international economic reasons. Working in a digital environment solves all the conservative norms and concerns There is always a skill gap in the certain fields such as tutors, creative designers . Due to gender and other bias, these sectors are highly underutilised. Hence the need for such app is essential to cater this long pondering problem
- 10. MARKET COMPETITOR ANALYSIS Meetup and Next door are two close competitor with more or less similar ideas. Next door is not available in India. Both the apps help in networking with like minded people. But none addresses the conservative customs and cater the local needs
- 13. SWOT ANALYSIS Opportunities Market pioneer Product expansion Threat Market response time Sustenance Organisational structure
- 15. MISSION ,VALUES & GOALS Build a local community that caters the need of thyself and the others Mission Values Cooperative Community Service Affordable
- 16. MISSION ,VALUES & GOALS Create an app that connects the like minded people and setup work from home community to service in the sectors such as Cooking, Tutoring, and Creative Arts Subscribe at least 150 users to the app The weekend campaigns are setup to increase awareness and potential to use the app and increase the app usage Goals: Short term
- 17. MISSION ,VALUES & GOALS Increase premium users by 25% every year Market expansion by increasing placement and increasing product line Goals: Long term
- 18. PLANNING
- 19. ABOUT TARGETS Consumers • All the local people in the community. • Urban, Rural and all workforce people Collaborators • Local shops • Payment wallets • Social media channels
- 20. POINTS OF PARITY Connect like minded people similar to meetup. Get to know local community similar to nextdoor. Build ideas and organise small scale business. The product lines are tutoring, cooking and creative arts. Organised, Authentic and structured.
- 21. POINTS OF DIFFERENCE × Connects the local community × Trustworthy × Digital channels are safe and well connected.
- 22. STRATEGIES
- 23. MARKETING STRATEGIES Door to Door campaign Social media channels Awareness camps Digital media banners
- 24. SALES STRATEGIES Free subscription for app with all features first six months Referral bonus Initial setup free costs Maintenance and operation costs are free for 6 months Knowledge transfers
- 25. MARKETING MIX
- 26. PRODUCT
- 27. PRODUCT Initially, Collaborate offers people to choose from three different product lines COOKING TUTORING CREATIVE ARTS
- 28. PRODUCT Based on the product vertical response after a pilot for 6 months, the product line analysis will be evaluated New product lines may be added or modified based on the requirement after 6 months
- 29. PRICING
- 30. PRICING Collaborate will go with Freemium mode of pricing Initially, the app will be free for first 6 months with all features After 6 months, the app will be with *InApp purchase built in
- 31. PRICING Unlimited features: For first six months Profit share: 5% for every sale for 6 months Profit Share: 15% for every sale after 6 months Inapp purchase: 5$ for a month for one vertical App purchase/update : 3$ for a transaction Pricing Strategy for User Every product line say Cooking is free for first order Every consecutive orders will have a fixed price for an order or for an hour Cooking: $5 /item Tutoring: $5/ hour Others: $2 / item Pricing Strategy for Consumers
- 32. PRICING BREAK EVEN ANALYSIS Break Even Analysis is made after 6 months of pilot. The pricing for consumers will be revised for every 6 months The profit distribution will include Operational and App maintenance cost
- 33. PLACEMENT
- 34. PLACEMENT DISTRIBUTION CHANNELS APP PLATFORM
- 35. PROMOTION
- 36. PROMOTION • Referral bonus • Door to Door Campaign • Digital media Ads • Social media Ads • App banner Ads
- 37. TEAM STRUCTURE
- 38. ORGANISATION STRUCTURE DEVELOPER SALES SERVICE SUPPORT MD DIVISIONAL MANAGER APP PURCHASERS USER S
- 39. PERFORMANCE INCREMENTS • The increments are based on the performance and commitments • After 6 months the divisional managers will be promoted as area sales manager • The area sales manager will be responsible for overall area • The additional divisional managers will be reporting to area sales manager • Interested users can undertake the post of divisional managers based on performance • The product line expansion will be decided by CEO on the discretion of Area Sales Manager • Market expansion will be the next focus after establishing a sustainable market in an area
- 40. MARKET POTENTIAL
- 41. SUMMARY Introduction Executive Summary Market Situation Analysis Market Competition Analysis Deep Dive of Collaborate Mission Values and Goals Planning Strategies Marketing Mix Team Structure Market Potential
- 42. DISCLAIMER CREATED BY RAGURAMAN,S From Coimbatore Institute of Technology, during Winter Marketing Internship by Prof. Sameer Mathur, IIM Lucknow