A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
32. The New Rules of Participation
1. Redefining Engagement
2. Identifying and Converting Low End
Users
3. Facilitating Existing Behavior
4. Incenting the Right Actions
5. Personalizing The Mission
6. Empowering Co-Innovation
7. Embracing the Unexpected
33. MyBO Action
• In the last four days of the election, 3
million calls were made using Neighbor to
Neighbor
• 70,000 people raised $30 million on
personal fund pages
• Weekend before election over one million
doors were knocked on in PA alone.