This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.

2. HISTORY
Red bull was founded and sold in Thailand by Chaleo Yoovidhya.
Austrian entrepreneur Dietrich Mateschitz was inspired by his drink
which was named as Krating Daeng and then he took his idea modified
the ingredients to suit the tastes of Westerners and In 1987 partnership
with Chaleo, founded Red Bull
The Red Bull company slogan is "Red Bull gives you wings"

3. REDBULL THE ENERGY DRINK
INGREDIENTS
Red Bull contains caffeine, taurine, B vitamins (B3, B5, B6, B12)
sucrose, and glucose.

4. HEALTH EFFFETCS

5. PRODUCT VARIANTS
ORIGINAL
SUGARFREE
COLA
TOTAL ZERO
RED EDITION
BLUE EDITION
YELLOW EDITION
ORANGE EDITION
ORANGE EDITION
LIME EDITION
SILVER EDITION
KIWI EDITION
F1 EDITION
ORANGE EDITION ZERO

6. Reasons Behind Their Success?
Because Of Their Marketing Strategy ,Advertising ,Social Media ,
And various marketing communication techniques.

7. Red Bull Always Focused On
Consumer Needs ,Demands
and Wants that is why
They are
the best energy drink seller
brand in the world.

8. Advertising
The Tagline “Red bull gives you wings” is the main reason which
Amazed and attracted the customers to buy the drink.

9. EXTREME SPORTS
Red bull is also famous for it’s extreme sports events in
which professionals performs and every event is
breathtaking and is very dangerous

10. Other Events
It’s a event in which people make their own rides and then fly these
human powered machines from a platform.

11. Red bull air race is airplane race in which world’s top
10 to 14 aerobatic stunt pilots participate in a air race in
Which they perform in a low level Aerial race track

12. Red bull motocross is the best and audience loving extreme
sports event in which motor riders race in
difficult tracks.

13. THERE ARE SO MANY EVENT’S WHICH RED BULL ORGANISES AND
ARE THE BEST EXTREME SPORT EVENTS IN THE WORLD.

14. Red bull organises different kind of parties in which attracts
so many people.

15. Red bull is the first brand which gained and won trusts of many
people and therefore also came into use in clubs and
then into stores.

16. What are red Bull's greatest strengths and risks as more
companies (like Coca-Cola, Pepsi, and Monster) enter
the energy drink category and gain market share?
•MARKETING EFFORTS
•ADVERTISING.
•MARKET LEADERSHIP.
•UNIQUE MARKETING STRATEGY.
•WELL TARGETED CAMPAIGNS
•SPONSORSHIPS.
•SPORTS EVENT MARKETING
•MARKET SHARE HAS SHRUNK
OVER IN LAST FEW YEARS
•HIGH SHIPPING AND
PRODUCTION COSTS
•HIGH SUGAR CONTENTS

17. RISKS
•Dominance of the Red is threatened by the entry of Coca Cola into
the industry.
•Growing health concerns among the public.
•Failure in the new product/service or market category.
•Losing the tight focus among existing brands and Damaging the
perceptions of your existing brand.

18. Should Red Bull do more traditional advertising?
Why or why not?
•Red bull should not do more traditional advertising because,
they should stick to newer forms of advertising like online, and
social media advertising that will work better which will be very
helpful in future.
•They should also employ other non-traditional methods of
advertising such as giving free drink away sometimes when
students rent books from Chegg.
•But the current marketing strategy is good and it will continue
to grow in the market.

19. Discuss the effectiveness of Red Bull's sponsorship, for
example, Bull Stratos. Is this a good use of Red Bull's
marketing budget? Where should the company
draw the line?
•Red Bull Stratos was a space diving project
involving Austrian skydiver Felix Baumgartner.
•On 14 October 2012, Baumgartner flew approximately 39
kilometres in stratosphere.
•This increased the number of sales.
•This event was watched on TV which was the most-watches live
streaming event in history.
•Company should draw the line to their limit’s as these event’s
Can be dangerous to human lives.

20. •History
Red bull was founded and sold in Thailand by Chaleo Yoovidhya in
partnership with Dietrich Mateschitz
•Health Effects
It’s health effects are visible up to 24 hours.
•Product Line
There are so many drinks sold in the market under Red bull.
•Events
More than 20 events are under the Red bull among which Flytug ,stratos,
Cape fear, motocross are the famous one.
•Red Bull Came into clubs and then hit the market with a bang.
•Red bull becomes the highest selling energy drink in the world.
•Case Study.

21. This Presentation is prepared by Rahul Ladiya Student of Maulana Azad
National Institute Of Technology (NIT) BHOPAL under the guidance of
Prof. Sameer Mathur of IIM Lucknow.