Social media : Type & Statistics

Rahul Yadav
Rahul YadavResearcher en Harbin Institute of Technology
www.simplify360.com 
TYPES & STATISTICS 
Present By : Rahul Yadav
CONTENT 
-Brief History 
-Social Media & Types ? 
-Social Media Statistics 
-Is effect on search ?
1978 
1997 
2002 
1999 
2006 
2004 
2003 
2003 
2008 
2009 
2010 
2009 
2013 
2012 
2010 
2011 
2014
Social 
Media
Social media : Type & Statistics
EXAMPLE OF SOCIAL MEDIA 
Source: Google image
Services that allow U to connectwith other people of similar interest & background 
Bookmarking Sites 
Services that allow you to 
Save, organize & manage links to various website & resources around internet. 
Social News 
Services that allow people to post various news items or links to outside articles & then allows it’s 
User to “vote” on the items. 
Services that allow U to upload & share various media such as picture & video. 
Services that allow U to conversation by posting messages & Short updates by bloging.
Statistics 
Social 
Media
Source: website-monitoring.com
1,350 
829 
645 
600 
438 
343 
300 
284 
230 
200 
200 
200 
186 
170 
157 
105 
100 
FACEBOOK 
QQ 
QZONE 
WHATSAPP 
WECHAT 
GOOGLE+ 
SKYPE 
TWITTER 
TUMBLR 
FACEBOOKMESSENGER 
INSTAGRAM 
BAIDUTIEBA 
LINKEDIN 
LINE 
SINAWEIBO 
VIBER 
VKONTAKTE 
SOCIALNETWORK 
MESSENGER/CHATAPP/VOIP 
BASEDONACCOUNTSTHATLOGGEDINATLEASTONCEINTHEMOSTRECENT30-DAYREPORTINGPERIOD,INMILLIONS
Source: We are social 
Male 
Male 
Male 
Male 
Male 
Female 
Female 
Female 
Female 
Female 
Visual 
57% 
43% 
62% 
38% 
32% 
68% 
46% 
54% 
46% 
54%
RECENT30-DAYREPORTINGPERIOD,INMILLIONS 
WECHAT 
FACEBOOK 
WHATSAPP 
&WEIXIN 
MESSENGER 
LINE 
VIBER 
KAKAOTALK 
600 
438 
200 
170 
105 
50 
MILLION 
MILLION 
MILLION 
MILLION 
MILLION 
MILLION 
BASEDONACCOUNTSTHATLOGGEDINATLEASTONCEINTHEMOST
Social media : Type & Statistics
Source: we are social 
7in10 
ADULT INTERNET USERS WHO USE SOCIAL NETWORKING SITES 
Percentage Of Social Media Use By Age Group 
Growth rate Of Social Media
350 million photos uploaded daily 
Daily 4.5 billion likes, 10 billion messages sent 
Total 150 billion friend connections, 1.13 trillion likes and 250 billion photos uploaded 
Every 20 minutes, 2 million friends are requested and 3 million messages are sent 
Approximately 7.5 million sites contain the theFacebook Like or Share Buttons 
1.02 billion mobile monthly active users as of Nov. 4, 2014 
72% of online adult visit Facebook at least once a month 
75% of the engagement on a post happens in first 5 hours 
300 billion tweets have been sent since inception 
The cost of a 24 hour promoted trend runs about $200 thousand 
Over 20 million fake Twitter users 
63% of brands have multiple Twitter accounts 
Average number of followers per twitter user is 208 
78% of Twitter’s active users are on mobile 
44% of users have never sent a tweet, consider them inactive 
Source : digital in sights
Total number of LinkedIn groups are 1.5 million 
81% of users at least belong to one group 
Over 3 Million LinkedIn Company Pages 
Over 1 Billion LinkedIn endorsements 
50% have their Bachelor's or Graduate degree 
70% of brands have a presence on G+ 
68% of Google+ users are male, 32% are female. 
The Google +1 button is used 5 billion times per day 
There are ~1.5 billion image uploads per week. 
Users spend on average 12 minutes per day on Google+ 
22% of online adult visit Google+ once in a month 
41% of LinkedIn visits via Mobile 
6 Billion hours of video is watched on YouTube per month 
100 hours of video is uploaded on YouTube per minute 
40% of YouTube traffic comes from Mobile 
1 Billion is the average YouTube mobile videos views per day 
80% of Pinterest users are female 
84% of Women & 50% of Men Pinterest stay active 
92% of Pinterest pins are done by Women 
23% of Pinterest users use it at least once in a day 
Source:Digitalinsights
# 
ACTIVESOCIALMEDIAUSERSASAPERCENTAGEOFTOTALPOPULATION 
TOTALNUMBEROFACTIVESOCIALMEDIAUSERS(MAU) 
NUMBEROFACTIVEMOBILESOCIALMEDIAUSERS 
MOBILESOCIALUSERSASAPERCENTAGEOFTOTALPOPULATION 
PERCENTAGEOFTOTALSOCIALUSERS 
ACCESSINGVIAMOBILE 
# 
SOCIALMEDIAUSE 
8%92M7% 
87% 
106M 
Source: we are social 
• Sources:IndiaStat,Facebook
Social Media in India 
Facebook Google+ LinkedIn Twitter YouTube 
90 
30 
22 
33 
55 
MILLION 
MILLION 
MILLION 
MILLION 
MILLION
Social media : Type & Statistics
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Social media : Type & Statistics

  • 1. www.simplify360.com TYPES & STATISTICS Present By : Rahul Yadav
  • 2. CONTENT -Brief History -Social Media & Types ? -Social Media Statistics -Is effect on search ?
  • 3. 1978 1997 2002 1999 2006 2004 2003 2003 2008 2009 2010 2009 2013 2012 2010 2011 2014
  • 6. EXAMPLE OF SOCIAL MEDIA Source: Google image
  • 7. Services that allow U to connectwith other people of similar interest & background Bookmarking Sites Services that allow you to Save, organize & manage links to various website & resources around internet. Social News Services that allow people to post various news items or links to outside articles & then allows it’s User to “vote” on the items. Services that allow U to upload & share various media such as picture & video. Services that allow U to conversation by posting messages & Short updates by bloging.
  • 10. 1,350 829 645 600 438 343 300 284 230 200 200 200 186 170 157 105 100 FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ SKYPE TWITTER TUMBLR FACEBOOKMESSENGER INSTAGRAM BAIDUTIEBA LINKEDIN LINE SINAWEIBO VIBER VKONTAKTE SOCIALNETWORK MESSENGER/CHATAPP/VOIP BASEDONACCOUNTSTHATLOGGEDINATLEASTONCEINTHEMOSTRECENT30-DAYREPORTINGPERIOD,INMILLIONS
  • 11. Source: We are social Male Male Male Male Male Female Female Female Female Female Visual 57% 43% 62% 38% 32% 68% 46% 54% 46% 54%
  • 12. RECENT30-DAYREPORTINGPERIOD,INMILLIONS WECHAT FACEBOOK WHATSAPP &WEIXIN MESSENGER LINE VIBER KAKAOTALK 600 438 200 170 105 50 MILLION MILLION MILLION MILLION MILLION MILLION BASEDONACCOUNTSTHATLOGGEDINATLEASTONCEINTHEMOST
  • 14. Source: we are social 7in10 ADULT INTERNET USERS WHO USE SOCIAL NETWORKING SITES Percentage Of Social Media Use By Age Group Growth rate Of Social Media
  • 15. 350 million photos uploaded daily Daily 4.5 billion likes, 10 billion messages sent Total 150 billion friend connections, 1.13 trillion likes and 250 billion photos uploaded Every 20 minutes, 2 million friends are requested and 3 million messages are sent Approximately 7.5 million sites contain the theFacebook Like or Share Buttons 1.02 billion mobile monthly active users as of Nov. 4, 2014 72% of online adult visit Facebook at least once a month 75% of the engagement on a post happens in first 5 hours 300 billion tweets have been sent since inception The cost of a 24 hour promoted trend runs about $200 thousand Over 20 million fake Twitter users 63% of brands have multiple Twitter accounts Average number of followers per twitter user is 208 78% of Twitter’s active users are on mobile 44% of users have never sent a tweet, consider them inactive Source : digital in sights
  • 16. Total number of LinkedIn groups are 1.5 million 81% of users at least belong to one group Over 3 Million LinkedIn Company Pages Over 1 Billion LinkedIn endorsements 50% have their Bachelor's or Graduate degree 70% of brands have a presence on G+ 68% of Google+ users are male, 32% are female. The Google +1 button is used 5 billion times per day There are ~1.5 billion image uploads per week. Users spend on average 12 minutes per day on Google+ 22% of online adult visit Google+ once in a month 41% of LinkedIn visits via Mobile 6 Billion hours of video is watched on YouTube per month 100 hours of video is uploaded on YouTube per minute 40% of YouTube traffic comes from Mobile 1 Billion is the average YouTube mobile videos views per day 80% of Pinterest users are female 84% of Women & 50% of Men Pinterest stay active 92% of Pinterest pins are done by Women 23% of Pinterest users use it at least once in a day Source:Digitalinsights
  • 17. # ACTIVESOCIALMEDIAUSERSASAPERCENTAGEOFTOTALPOPULATION TOTALNUMBEROFACTIVESOCIALMEDIAUSERS(MAU) NUMBEROFACTIVEMOBILESOCIALMEDIAUSERS MOBILESOCIALUSERSASAPERCENTAGEOFTOTALPOPULATION PERCENTAGEOFTOTALSOCIALUSERS ACCESSINGVIAMOBILE # SOCIALMEDIAUSE 8%92M7% 87% 106M Source: we are social • Sources:IndiaStat,Facebook
  • 18. Social Media in India Facebook Google+ LinkedIn Twitter YouTube 90 30 22 33 55 MILLION MILLION MILLION MILLION MILLION
  • 23. www.simplify360.com Text Century Gothic 30pt BulletsUse Filled Round Only •Example 1 •Example 2
  • 24. Hope You Like ThePresentation