11. Marketing overview
HealthyFind will be a stop for all the students,
working professionals who hunt for on-demand
healthy options to eat.
Institutions who need a facility as a canteen that
provides a healthy option for their staff and
employees.
Households that need a healthy verity to depend
on.
14. Points of parity
o The app will provide solution to all the
requirements that is generally not seen in ready
food.
o A healthy touch to every dish is not generally
found.
o Guaranty of quality food for a healthy being.
o A personal connection with every customer.
o A complete care of all requirements.
15. Threats
• There is a established philology for certain
apps as per favoritism
• Traditional nutritionists
• The task of educating long term benefits
of investing daily in healthy food
16. Opportunity
• The project will be economically viable as
the foodtech industry is expected to grow
at an avg of 21% over next 3 years
• The increment takes about 40% customer
base for regular food ordering by the
apps.
18. The goal is to bring a transformation and a
purpose to order online.
• financial goal is to maintain a order
growth of 3% monthly in a sustainable
manner where the revenues grow 26%
yearly.
• maintaining the net profit will also be a
sustainable goal
22. Collaborators
• A note of potential collaborating celebrity
chefs
• Associations with Nutritionists for our
customers
• Associations with food bloggers for
popularity
23. company
Maintaining a legally and financially clean
image for being trustworthy.
A instilled ethical work environment for
smooth functioning
Proper communication to employees about
their goals, to media about the image, to
customers about the products.
24. competitors
Apps like food panda, zomato provide
customer reviews, so people spend time
browsing leading to orders.
Bloggers get more incentive to write for
restaurants and places as compared to on-
demand food services
25. Technologically there are 167million
smartphone users and 352 million internet
subscribers as of 2015 and that’s growing.
Social acceptability of foodtech is quite visible
around, obesity in the world is slowly
increasing in the world, we promote green
and healthy food
Context
27. CUSTOMER value
On-demand healthy tasty meals
Nutritionist service free for a month
For Niche demographic of people conscious
about their health
28. Collaborator value
Our Nutritionists would be getting a lot of
clients through our app, a percentage of the
subscription amount would go to them,
long-term associations would be
substantially beneficial
31. Service
On-demand healthy food service app
Nutritionist to guide you right as per your
schedule and habbits and taste, free for the
first month after sign up
32. Premium
Premium segment of dishes having unltimate
health benefits with rare ingredients for the
premium subscribers
Daily or weekly recommendations by the
nutritionist based on your lifestyle, health
issues, fitness goals, for a month
Transfer cashback credits to other premium
users
34. Price
Objective of price determination will be
initially just sustainable profits and then
earning.
Keeping a competitive rate as per the
market.
The audience targeted and their affordability
would be considered
35. Price
For free services there will be normal as
applicable charges, and for coupons will
have a cash back feature only
For premium services there will be a fixed
monthly charge of 80$ giving a benefit of
cash discount of 1% of your previous
month's order, plus cash back coupons can
be redeemed.
37. Communications
Mass Communication through social media
platforms like Facebook, Twitter, Instagram,
etc
Niche marketing through blogs to people
who care about their health
Offline awareness through our nutritionists
channel
