6. A c mmo ain-T L I
co
dt
o
A L NN HOT L
ES
4
A tmoieP rsD sr uo s-E R G DI T I UT S
uo t
v a t i i tr
tb
L E
S R B OR
6
B a t a dS i C r -K Y S I C I C
e uy n kn ae
A A K N L NI
8
B B L a G n rt n-T
2 e d e eai
o
HEA E GR
LA
OUP
1
0
B i iga dC n tu t n-A 1 F
ul n n o sr ci
d
o
- OUNDA I
T ON C A K R P I
R C
E AR
1
2
H at C r -A s tdLvn & Me r C r -S R NG A B
e l ae s i e iig
h
s
mo y ae P I
R OR
1
3
C s o R c g& E tran n -MA DIGR S C S NO & R C T A K
ai , ai
n
n
netime t
R
A
A I
A ER C
1
4
Ce nn S ri s-MA D I C L F NI
la ig evc
e
I N A I OR A
1
6
D yC r -T
a ae HES OR ’ NE C C L A A MY
T KS
S HI D C DE
1
8
E o N ws t r u l ain-S R 2 GR E
c - e l t P bi t
ee
c o
MA T B E N
2
0
E u ain-MI T
d ct
o
L ON K Y S C L GE
E NE OL E
2
2
Ee ti l evc s-B S F E E T I
lcr a S ri
c
e
-A E L C R C
2
4
Ee to i Ma ua tr gS ri s-V C R
lcr nc
s n fcu i
n evc
e
I T ON I
NC
2
6
E e t & E hbt n -T
v ns
x iio s HEW E GHTL S S
i
I
OS HOW
2
8
F n igC nrco -A LA R C N F NC C P
ec
n o ta tr L ME I A
E E OR
3
0
Fo r h p-L L S D’
lwe S o
E Y
OR
3
2
F o a dB v rg -S
o d n e ea e UNS E T
W E
3
4
H at C r -D ni -DR A S L DE A
e l ae
h
ett
s
E M MI E
NT L
3
6
Poe s n l evc s-A c i cs-OT A C T C S
r fs i a S ri
o
e
rht t
e
J R HI E T
3
7
H ma R s u c s-C n ut g-HR S UT ONS L C
u n e o re
o s ln
i
OL I
,L
3
8
I fr t nT c n lg -F US T I
no mai e h oo y OC I , NC
o
4
0
Lf I s rn e-P R E & A S I T S
i n ua c
e
OI I R
S OC A E
4
2
L c l l D i -E
o a Mi ar
k
y GGI
NGT
ON DA R
IY
4
4
L x r C a hHr S ri s-C TC C S
u u y o c i evc
e
e
B
OA HE
4
6
Ma ua trr f lc s B l a dC rln -GI L T & J
n fcu e o Co k , el n aio s
s
l
LE T
OHNS ON
T
4
8
N n Poi-MUS A D S E C NA
o - rf
t
T R
E D A DA
5
0
7. O l eR ti-C UGA L D.
ni
n eal R
T
5
2
PiaeS h o -C NE S ONEMONT S OR P E S HOOL
r t c o l OR R T
v
ES I R P C
5
4
Poe s n l evc s-D gtl reigC n ut g-HA T
r fs i a S ri
o
e
ii Mak t
a
n o s ln
i
R MUTC A S N
L S E
5
6
Poe s n l evc s-D gtl reigC n ut g-R L K E E
r fs i a S ri
o
e
ii Mak t
a
n o s ln
i
A F L NK
5
7
Poe s n l evc s-D gtl reigC n ut g-W S NE A A A
r fs i a S ri
o
e
ii Mak t
a
n o s ln
i
I T DV NT GE
5
8
Poe s n l evc s-D gtl reigC n ut g-W S ONL NEE T
r fs i a S ri
o
e
ii Mak t
a
n o s ln
i
I
I
S ONI
A
5
9
Poe s n l evc s-E e t n g me t B HR I 1
r fs i a S ri
o
e
v n Ma a e n - A A N 1
6
0
Poe s n l evc s-H meI s e tr HUR B R HOMEI P C I
r fs i a S ri
o
e
o
n p co LE T
NS E T ON
6
1
Poe s n l evc s-Mo es- MA A HON MOV NG
r fs i a S ri
o
e
vr
R T
I
6
2
Poe s n l evc s-P ry& E e t -T L OFT
r fs i a S ri
o
e
at
v ns A K
HET
OW N
6
3
Poe s n l evc s-Pit g-B UEHI LP E S
r fs i a S ri
o
e
r i
nn
L
L R S
6
4
R a E tt -A B R Y GR E A A T NTHOME
e l sae
B E L
E N P R ME
S
6
5
R a E tt -A T
e l sae
US ON W OODS A A T NTHOME
P R ME
S
6
6
R ti-B k r -GOL
eal a ey
DMA S K HE B K R
N’ OS R A E Y
6
7
R a E tt -S GER A T
e l sae A
E LY
6
8
R ti-Frpa e , B s H t u e -T
eal i lc s B Q , o T b s HEF R P A EC NT R & P T O S
e
IE L C E E
A I HOP
7
0
S o r o r n Wid w I salt n-A C GL S & MI R
h we D o a d n o n tl i
ao
B
A S
R OR
7
2
S lr n r y-DI B O S A S R I E
oa E eg
A L
OL R E V C S
7
4
S lr n r y-P O S A E R
oa E eg
OC
OL R NE GY I .
NC
7
6
S l i r /L g l evc s-S R E E MA S L
oi t s e a S ri
co
e
T ETR
R HA L
7
8
T lc mmu i t n -MOB L MA K
ee o
nc i s
ao
IE
R
8
0
Tann & C n ut g-F R TC
riig
o s ln
i
I S ONS T NG GR
UL I
OUP ( C
F G)
8
2
Ta s o tt n-V L L
rn p rai
o
A UE OGI T C
S IS
8
4
Ta e & H s i ly-H tl T L I
rv l o pt i
at
oe - A L NN HOT L
ES
8
6
8. S o r o r n Wid w I salt n-A C GL S & MI R
h we D o a d n o n tl i
ao
B
A S
R OR
8
2
S lr n r y-DI B O S A S R I E
oa E eg
A L
OL R E V C S
8
4
S lr n r y-P O S A E R
oa E eg
OC
OL R NE GY I .
NC
8
6
S l i r /L g l evc s-S R E E MA S L
oi t s e a S ri
co
e
T ETR
R HA L
8
8
S se C n utn y-DI OF
y tms o s l c
a
S T
9
0
S se C n utn y-S MM
y tms o s l c
a
Y
9
1
T lc mmu i t n -MOB L MA K
ee o
nc i s
ao
IE
R
9
2
Tann & C n ut g-F R TC
riig
o s ln
i
I S ONS T NG GR
UL I
OUP ( C
F G)
9
4
Ta s o tt n-V L L
rn p rai
o
A UE OGI T C
S IS
9
6
Ta e & H s i ly-H tl T L I
rv l o pt i
at
oe - A L NN HOT L
ES
9
8
10. Goals and Challenges:
Before working with WSI, the client had an
outdated website design and a poor Internet
marketing strategy. They were not satisfied
with their website statistics: bounce rate 67%,
average time on site only 1:24 and only 2
pages seen per visit. As their main source of
leads and bookings comes online and their
budget for this is quite high, they realized that
they were wasting money and asked WSI to
help them.
TallinnHotels operates 4 hotels with different
price range. One of the project goals was to
make it easier for clients to find the best hotel
for them. The objective of this project was to
re-design the brand for TallinnHotels, starting
from the website and end with business cards.
We also wanted to create a search engine
optimization (SEO) strategy and integrate
social media to marketing plan and get more
bookings online.
The Solution:
WSI designed and created a new website for
the company focused on Conversion
Architecture and integrated it with social
media. The website features: online booking
functionality, contact form, phone booking,
email booking and social media connections. In
addition, we added an online support feature
allowing the hotel staff to help their clients
book the right room.
To make it easier for clients to decide which
hotel room to book, we integrated a 360degree view feature within this site. The site is
in 4 language