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Rally Webinar: Building an Engaged Talent Community That Converts to Hires
- 4. © 2022
About MongoDB
MongoDB empowers developers to
create, transform, and disrupt
industries by unleashing the power of
software and data. We are the
leading modern, document-based
data platform that developers love!
- 5. © 2022
About Gem
Gem’s mission is to help companies hire great
teams. Our talent engagement platform enables
recruiting teams to build relationships that lead to
diverse, high-quality talent pipelines, a great
candidate experience, and predictable hiring at any
scale.
By creating a source of truth for all relationships
with talent, Gem can automate personalized
outreach, while also generating insights about the
entire recruiting process.
- 7. © 2022
What you’ll learn today
• The value of sourcing from and marketing to the same talent community
• Pro tips for launching a Recruitment Marketing email strategy
• Proven ways to nurture your talent community to help you recruit faster
• Real examples of effective branded email campaigns
• Guides for measuring the success of a talent community strategy
- 10. © 2022
Starting a
Talent
Community
● Make up of existing database
○ Past applicants
○ Silver medalists
● Why start a community?
○ Continually keep candidates warm
○ Nurture & engage quality passive candidates
○ Keep the MongoDB brand front of mind
○ Get EB content in front of ideal audience
○ Develop an alumni network (boomerang
employees)
- 11. © 2022
Preparing to Launch
• Research into tools & selecting the right platform
• Recruiter training, enablement, & alignment
• Put together email marketing plan and guidelines
✓ Types of emails sent
✓ List segments
✓ Frequency
✓ Employer brand content included in each
communication (and by segment)
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Transitioning to a Multipurpose Database
• Intentionality
• Design
• Documentation
• Compliance
• Change Management
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Newsletter vs. Nurture
• Types of email content:
• Newsletter
• Nurture email
• Event invites
• Automated vs. manual
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Optimization for Conversion
• Include:
• Employer brand specific
to segment
• Call to Actions (CTAs)
• Tracking links
- 20. © 2022
More ideas for
nurturing
● Proven Tactics:
○ Qualify the talent in your talent pool
○ Segment the talent pool
○ Plan & launch nurture campaigns
○ Think multi-channel
○ Track your performance with analytics
○ Make talent pool management a team sport
○ Browse and update your talent pool regularly
● Allow time for this strategy to come
to fruition
- 23. © 2022
Monitoring Progress
• Conversions aren’t the
only metric for success
• Have one source of
truth between
recruiting and
recruitment marketing
- 24. © 2022
Pro Tips
• Planning is important, but
don’t be afraid to take risks
• Adapt and be flexible
• Quality over quantity
• Candidate experience is key
• Invest in design and
documentation
• It takes a village
• Nothing worth doing is easy
• Consistency is also key