More Related Content Similar to Rally Webinar: Recruitment Advertising Trends: What to expect in 2021? (20) More from Rally Recruitment Marketing (20) Rally Webinar: Recruitment Advertising Trends: What to expect in 2021?4. © 2021
About Appcast
● Appcast is the global leader in programmatic recruitment
advertising technology and services.
● We optimize job ads.
● We were founded in 2014, have offices in the US, Canada, UK
& Belarus, and in 2019, Appcast became a subsidiary of
Germany-based StepStone.
● Our research (and product) is powered
by access to millions of data points...
610M
Job ads
7.4B
Clicks
1.2B
Applications
5. © 2021
Largest community for Recruitment Marketing,
Employer Branding & Candidate Experience
#1-rated virtual conference for Recruitment
Marketing held in May and December
6. © 2021
What you’ll learn today
• The key trends that are influencing recruiting costs in 2021
• Why employers will compete on their mobile apply experience
• Where to advertise jobs to reach candidates from
underrepresented racial and ethnic groups
• Why the shift to remote work is here to stay and what it means
for your TA & RM strategy
8. © 2021
Are you ready for 2021? (and 2022, 2023?)
8% growth in GDP in 2021
4% unemployment at end
of 2021, falling to 3.5% in
2022 and 3.2% in 2023
14. © 2021
But this makes sense...
• Workplace health concerns
• Decreased labor market
participation due to
government income
replacement programs and
remote learning for students
© 2021
15. © 2021
CPCs went up
Competition for job seeker eyes led to increased price pressure on clicks.
16. © 2021
Higher cost of recruiting
Budget required = CPA x # of applicants needed per job x # of hires to make.
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Desktop apply rates have been decreasing steadily as candidate
behavior and expectations change. Improved mobile apply processes
have also contributed to this trend.
Desktop Apply Rate
Mobile Apply Rate
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How to mitigate impact of
decreased mobile
conversions
• Shorten your apply flow.
• Use jobsite apply tools.
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Cast a wider net for diversity recruiting
Source: Diversify Your Candidate Sources to Increase Diversity
Candidates from
Underrepresented
Groups
Women
123
107
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The shift to remote work
Before the pandemic, 30% of U.S. employees worked remotely
at least part of the time. Post-pandemic, it will be 48%.
Source: Gartner
48%
30%
Before After
24. © 2021
Top Recommendations
1. Raise the alarm about the impact of
8% GDP growth
2. Optimize (shorten) your apply process.
3. Cast a wide net...and test!