Home buyers are increasingly conducting their real estate and purchase research online and in social channels. How should real estate agents and brokers plan to reach potential buyers to drive purchases in social media? We've got four strategies here.
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1. Four Ways to Reach
Home Buyers Using
Social Media
September 2013
www.rallyverse.com
@rallyverse
2. We don’t have to tell you that
the last decade has been a
roller coaster ride for the real
estate industry.
Things have picked up since the
economic meltdown of
2008, but it’s still hard out there.
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Newspaper and TV ads are
slowly disappearing and
are being viewed as
especially prehistoric to the
25-40 crowd – a crucial
demographic for the
industry.
4. Buyers – and
increasingly, agents — are
glued to
Facebook, Twitter, and other
social channels for research
and advice.
5. A recent study noted that 79%
of agents who used social
media as a sales tool
outperformed those who
weren’t…
And more than 40% of the
agents surveyed said they have
closed between two and five
deals, as a direct result of
6. So how to best use social
media to fuel your
business?
Here are four things to
keep in mind when
establishing your social
media strategy:
8. Social media is best tackled
with a multi-pronged
strategy.
Exploit each social
platform’s angles and
features uniquely.
9. For example...
Facebook: Spotlight new
releases
Instagram: Showcase gorgeous
exteriors
Pinterest: Focus on interiors
Twitter: Monitor local trends and
updates
10. But consistency is key!
If you don’t have the time or
resources to run 4-5 social
media pages with different
content on each, a
consistently updated one with
all of the above is the next
best thing.
12. A steady stream of hyperlocal
news flashes and comments =
―We really get this area, so we
get you.‖
There is more to buying a
house than the house;
restaurants, cafes, schools, an
d businesses all play a role in
the decision.
13. Call out residents of specific
neighborhoods:
―A great new pizza place is opening
nearby…‖
―A yoga class is seeking new
members…‖
―A new open mic poetry night is
having its first show…‖
14. It’s crucial to showcase localized
industry data that could be key to
someone seeking a new place to
buy or rent.
This data can include where the
highest or lowest rent can be
found, current mortgage
rates, highly rated
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Sharing content from outside
sources can be just as
effective as original content.
Whether it’s Realty Times, or
the local paper, outside
content will garner as much
attention, and engagement as
original content.
17. But the human voice can’t
disappear completely —
social media is still all about
people.
Successful marketers present the
shared story along with a point of
view that establishes their
perspective. And builds trust.
18. A recent California Associations of
Realtors study showed that 67% of
agents using social media said
they use it to keep in touch with
clients.
Making yourself open and
communicative on social media
goes a long way in establishing
trust and faith.
20. Social media is a great source for
sales leads. How?
Search on hashtags for your
city, with terms like
#realestate, #househunting
Ignore these conversations and
you could be turning your back on
new customers.
21. Social media is growing into a
more valuable, cost-effective tool
to bring home-buyers to your
door.
The minutes spent developing
your skills there ultimately may
become the most valuable
investment you can make to
succeed in real estate.
22. Technology can help you manage
all these social media
conversations in one place!
Your business may already have a
platform you can use – there are
plenty of tools you can explore.
But, of course….