SlideShare una empresa de Scribd logo
1 de 24
Descargar para leer sin conexión
Four Ways to Reach
Home Buyers Using
Social Media
September 2013
www.rallyverse.com
@rallyverse
We don’t have to tell you that
the last decade has been a
roller coaster ride for the real
estate industry.
Things have picked up since the
economic meltdown of
2008, but it’s still hard out there.
Rallyverse Confidential — Do Not
Distribute
3
Newspaper and TV ads are
slowly disappearing and
are being viewed as
especially prehistoric to the
25-40 crowd – a crucial
demographic for the
industry.
Buyers – and
increasingly, agents — are
glued to
Facebook, Twitter, and other
social channels for research
and advice.
A recent study noted that 79%
of agents who used social
media as a sales tool
outperformed those who
weren’t…
And more than 40% of the
agents surveyed said they have
closed between two and five
deals, as a direct result of
So how to best use social
media to fuel your
business?
Here are four things to
keep in mind when
establishing your social
media strategy:
Use the Right Social
Media Platform for
Your Message
Social media is best tackled
with a multi-pronged
strategy.
Exploit each social
platform’s angles and
features uniquely.
For example...
Facebook: Spotlight new
releases
Instagram: Showcase gorgeous
exteriors
Pinterest: Focus on interiors
Twitter: Monitor local trends and
updates
But consistency is key!
If you don’t have the time or
resources to run 4-5 social
media pages with different
content on each, a
consistently updated one with
all of the above is the next
best thing.
Local, Local, Local
A steady stream of hyperlocal
news flashes and comments =
―We really get this area, so we
get you.‖
There is more to buying a
house than the house;
restaurants, cafes, schools, an
d businesses all play a role in
the decision.
Call out residents of specific
neighborhoods:
―A great new pizza place is opening
nearby…‖
―A yoga class is seeking new
members…‖
―A new open mic poetry night is
having its first show…‖
It’s crucial to showcase localized
industry data that could be key to
someone seeking a new place to
buy or rent.
This data can include where the
highest or lowest rent can be
found, current mortgage
rates, highly rated
Establish Trust
Rallyverse Confidential — Do Not
Distribute
16
Sharing content from outside
sources can be just as
effective as original content.
Whether it’s Realty Times, or
the local paper, outside
content will garner as much
attention, and engagement as
original content.
But the human voice can’t
disappear completely —
social media is still all about
people.
Successful marketers present the
shared story along with a point of
view that establishes their
perspective. And builds trust.
A recent California Associations of
Realtors study showed that 67% of
agents using social media said
they use it to keep in touch with
clients.
Making yourself open and
communicative on social media
goes a long way in establishing
trust and faith.
Actively Seek Leads
Social media is a great source for
sales leads. How?
Search on hashtags for your
city, with terms like
#realestate, #househunting
Ignore these conversations and
you could be turning your back on
new customers.
Social media is growing into a
more valuable, cost-effective tool
to bring home-buyers to your
door.
The minutes spent developing
your skills there ultimately may
become the most valuable
investment you can make to
succeed in real estate.
Technology can help you manage
all these social media
conversations in one place!
Your business may already have a
platform you can use – there are
plenty of tools you can explore.
But, of course….
Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse

Más contenido relacionado

La actualidad más candente

2016 Content Marketing Predictions From the Experts
2016 Content Marketing Predictions From the Experts2016 Content Marketing Predictions From the Experts
2016 Content Marketing Predictions From the ExpertsVoceCommunications
 
Modern Retail Summit Fall 2019 | Bridge
Modern Retail Summit Fall 2019 | BridgeModern Retail Summit Fall 2019 | Bridge
Modern Retail Summit Fall 2019 | BridgeDigiday
 
State of Swag 2020
State of Swag 2020State of Swag 2020
State of Swag 2020Alyce
 
Creating a Data Culture
Creating a Data CultureCreating a Data Culture
Creating a Data CulturePipa Unsworth
 
Social Selling - An Introduction
Social Selling - An Introduction Social Selling - An Introduction
Social Selling - An Introduction Sani Leino
 
Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...
Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...
Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...Pipa Unsworth
 
ABC's for News Entrepreneurs
ABC's for News EntrepreneursABC's for News Entrepreneurs
ABC's for News EntrepreneursMichele McLellan
 
The 33 Undisputable Laws of Content Marketing Success
The 33 Undisputable Laws of Content Marketing SuccessThe 33 Undisputable Laws of Content Marketing Success
The 33 Undisputable Laws of Content Marketing SuccessMarcus Sheridan
 
When Marketing Meets The Machine
When Marketing Meets The MachineWhen Marketing Meets The Machine
When Marketing Meets The MachineMando
 
Identifying Growth Opportunities in 2015
Identifying Growth Opportunities in 2015Identifying Growth Opportunities in 2015
Identifying Growth Opportunities in 2015Lattice Engines
 
Marketing Week Live: Insights driven: From social and beyond
Marketing Week Live: Insights driven: From social and beyondMarketing Week Live: Insights driven: From social and beyond
Marketing Week Live: Insights driven: From social and beyondAudiense
 
SMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSocial Media Week
 
Fundraising: How to Yield Millennial Engagement
Fundraising: How to Yield Millennial EngagementFundraising: How to Yield Millennial Engagement
Fundraising: How to Yield Millennial EngagementAmanda Starbuck
 
Social Maturity of Mountain Travel Industry
Social Maturity of Mountain Travel IndustrySocial Maturity of Mountain Travel Industry
Social Maturity of Mountain Travel IndustryKathy Herrmann
 
E-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media CampaignsE-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media CampaignsSimplify360
 
150805 Advertising Age_5 Ways to Win With Data-Driven Marketing
150805 Advertising Age_5 Ways to Win With Data-Driven Marketing150805 Advertising Age_5 Ways to Win With Data-Driven Marketing
150805 Advertising Age_5 Ways to Win With Data-Driven MarketingHawthorne
 
ADV 420 Final Presentation
ADV 420 Final PresentationADV 420 Final Presentation
ADV 420 Final PresentationArzelia Williams
 

La actualidad más candente (20)

2016 Content Marketing Predictions From the Experts
2016 Content Marketing Predictions From the Experts2016 Content Marketing Predictions From the Experts
2016 Content Marketing Predictions From the Experts
 
Modern Retail Summit Fall 2019 | Bridge
Modern Retail Summit Fall 2019 | BridgeModern Retail Summit Fall 2019 | Bridge
Modern Retail Summit Fall 2019 | Bridge
 
The real stats behind B2B marketing
The real stats behind B2B marketingThe real stats behind B2B marketing
The real stats behind B2B marketing
 
State of Swag 2020
State of Swag 2020State of Swag 2020
State of Swag 2020
 
Creating a Data Culture
Creating a Data CultureCreating a Data Culture
Creating a Data Culture
 
Social Selling - An Introduction
Social Selling - An Introduction Social Selling - An Introduction
Social Selling - An Introduction
 
Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...
Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...
Partnerships, People & Proprietary Technology: The 3P’s of the Future Brand B...
 
ABC's for News Entrepreneurs
ABC's for News EntrepreneursABC's for News Entrepreneurs
ABC's for News Entrepreneurs
 
250 Brands to Watch | Seattle Interactive 2019
250 Brands to Watch | Seattle Interactive 2019250 Brands to Watch | Seattle Interactive 2019
250 Brands to Watch | Seattle Interactive 2019
 
The 33 Undisputable Laws of Content Marketing Success
The 33 Undisputable Laws of Content Marketing SuccessThe 33 Undisputable Laws of Content Marketing Success
The 33 Undisputable Laws of Content Marketing Success
 
Tools for Market Research
Tools for Market ResearchTools for Market Research
Tools for Market Research
 
When Marketing Meets The Machine
When Marketing Meets The MachineWhen Marketing Meets The Machine
When Marketing Meets The Machine
 
Identifying Growth Opportunities in 2015
Identifying Growth Opportunities in 2015Identifying Growth Opportunities in 2015
Identifying Growth Opportunities in 2015
 
Marketing Week Live: Insights driven: From social and beyond
Marketing Week Live: Insights driven: From social and beyondMarketing Week Live: Insights driven: From social and beyond
Marketing Week Live: Insights driven: From social and beyond
 
SMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of ContentSMWNYC 2017 - Percolate - The Spiraling Cost of Content
SMWNYC 2017 - Percolate - The Spiraling Cost of Content
 
Fundraising: How to Yield Millennial Engagement
Fundraising: How to Yield Millennial EngagementFundraising: How to Yield Millennial Engagement
Fundraising: How to Yield Millennial Engagement
 
Social Maturity of Mountain Travel Industry
Social Maturity of Mountain Travel IndustrySocial Maturity of Mountain Travel Industry
Social Maturity of Mountain Travel Industry
 
E-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media CampaignsE-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media Campaigns
 
150805 Advertising Age_5 Ways to Win With Data-Driven Marketing
150805 Advertising Age_5 Ways to Win With Data-Driven Marketing150805 Advertising Age_5 Ways to Win With Data-Driven Marketing
150805 Advertising Age_5 Ways to Win With Data-Driven Marketing
 
ADV 420 Final Presentation
ADV 420 Final PresentationADV 420 Final Presentation
ADV 420 Final Presentation
 

Similar a Four Ways To Reach Home Buyers Using Social Media

Hunters Knoll Marketing Strategy
Hunters Knoll Marketing StrategyHunters Knoll Marketing Strategy
Hunters Knoll Marketing StrategyMonogram Marketing
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubMarni Blythe Borelli
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprAdrian Teo
 
Larry Weltman, 3 Ways Realtors Can Target Millennials
Larry Weltman, 3 Ways Realtors Can Target MillennialsLarry Weltman, 3 Ways Realtors Can Target Millennials
Larry Weltman, 3 Ways Realtors Can Target MillennialsLarry Weltman
 
Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019Smoking Gun
 
7 ways to reach insurance buyers in social media
7 ways to reach insurance buyers in social media7 ways to reach insurance buyers in social media
7 ways to reach insurance buyers in social mediaRallyverse
 
New Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowNew Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowCaroline Greener
 
Top 10 social media truths for 2014
Top 10 social media truths for 2014Top 10 social media truths for 2014
Top 10 social media truths for 2014Nuno Fraga Coelho
 
Rules to Succeed in Property Marketing
Rules to Succeed in Property MarketingRules to Succeed in Property Marketing
Rules to Succeed in Property MarketingRM83
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020Harsha MV
 
Humans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategyHumans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategyJames Mulvey
 
Social Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought LeadersSocial Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought LeadersJill Sida
 
linkedin-the-art-of-social-selling-with-sales-navigator whitepaper
linkedin-the-art-of-social-selling-with-sales-navigator whitepaperlinkedin-the-art-of-social-selling-with-sales-navigator whitepaper
linkedin-the-art-of-social-selling-with-sales-navigator whitepaperCraig Canton
 
PR in the Age of [In]Attention
PR in the Age of [In]AttentionPR in the Age of [In]Attention
PR in the Age of [In]AttentionBeth Monaghan
 
OMMA Social Final 1/26/2009
OMMA Social  Final 1/26/2009OMMA Social  Final 1/26/2009
OMMA Social Final 1/26/2009Rich Ullman
 
The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator Juan Camilo Chaves Zuluaga
 

Similar a Four Ways To Reach Home Buyers Using Social Media (20)

Socialnetworking
SocialnetworkingSocialnetworking
Socialnetworking
 
Hunters Knoll Marketing Strategy
Hunters Knoll Marketing StrategyHunters Knoll Marketing Strategy
Hunters Knoll Marketing Strategy
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 apr
 
Larry Weltman, 3 Ways Realtors Can Target Millennials
Larry Weltman, 3 Ways Realtors Can Target MillennialsLarry Weltman, 3 Ways Realtors Can Target Millennials
Larry Weltman, 3 Ways Realtors Can Target Millennials
 
Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019
 
Social Media Guide
Social Media GuideSocial Media Guide
Social Media Guide
 
7 ways to reach insurance buyers in social media
7 ways to reach insurance buyers in social media7 ways to reach insurance buyers in social media
7 ways to reach insurance buyers in social media
 
New Developments In Arts Marketing Slideshow
New Developments In Arts Marketing SlideshowNew Developments In Arts Marketing Slideshow
New Developments In Arts Marketing Slideshow
 
Top 10 social media truths for 2014
Top 10 social media truths for 2014Top 10 social media truths for 2014
Top 10 social media truths for 2014
 
Rules to Succeed in Property Marketing
Rules to Succeed in Property MarketingRules to Succeed in Property Marketing
Rules to Succeed in Property Marketing
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020
 
ASMM-4-2014
ASMM-4-2014ASMM-4-2014
ASMM-4-2014
 
Humans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategyHumans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategy
 
Social Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought LeadersSocial Selling tips by Top Social Selling Thought Leaders
Social Selling tips by Top Social Selling Thought Leaders
 
Business Social Media
Business Social MediaBusiness Social Media
Business Social Media
 
linkedin-the-art-of-social-selling-with-sales-navigator whitepaper
linkedin-the-art-of-social-selling-with-sales-navigator whitepaperlinkedin-the-art-of-social-selling-with-sales-navigator whitepaper
linkedin-the-art-of-social-selling-with-sales-navigator whitepaper
 
PR in the Age of [In]Attention
PR in the Age of [In]AttentionPR in the Age of [In]Attention
PR in the Age of [In]Attention
 
OMMA Social Final 1/26/2009
OMMA Social  Final 1/26/2009OMMA Social  Final 1/26/2009
OMMA Social Final 1/26/2009
 
The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator
 

Más de Rallyverse

Gentle Reminders: Are You A Content Marketing Snob?
Gentle Reminders: Are You A Content Marketing Snob?Gentle Reminders: Are You A Content Marketing Snob?
Gentle Reminders: Are You A Content Marketing Snob?Rallyverse
 
Content Marketing Is Everyone's Job
Content Marketing Is Everyone's JobContent Marketing Is Everyone's Job
Content Marketing Is Everyone's JobRallyverse
 
Meet Rallyverse
Meet RallyverseMeet Rallyverse
Meet RallyverseRallyverse
 
Making Your Content Marketing All-Star Team
Making Your Content Marketing All-Star TeamMaking Your Content Marketing All-Star Team
Making Your Content Marketing All-Star TeamRallyverse
 
Three Practical Strategies To Scale Content Marketing
Three Practical Strategies To Scale Content MarketingThree Practical Strategies To Scale Content Marketing
Three Practical Strategies To Scale Content MarketingRallyverse
 
Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On Twitter
Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On TwitterSocial Media Reruns Are Ratings Gold: The Impact Of Reposting Content On Twitter
Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On TwitterRallyverse
 
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...Rallyverse
 
How The World Cup Explains Rallyverse
How The World Cup Explains RallyverseHow The World Cup Explains Rallyverse
How The World Cup Explains RallyverseRallyverse
 
Three Things You Should Absolutely Be Doing In Your Social Media Marketing
Three Things You Should Absolutely Be Doing In Your Social Media MarketingThree Things You Should Absolutely Be Doing In Your Social Media Marketing
Three Things You Should Absolutely Be Doing In Your Social Media MarketingRallyverse
 
What Is Evergreen Content
What Is Evergreen ContentWhat Is Evergreen Content
What Is Evergreen ContentRallyverse
 
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your BrandEnterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your BrandRallyverse
 
Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100
Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100
Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100Rallyverse
 
30/ 60/ 10: The Golden Ratio for Social Marketing
30/ 60/ 10: The Golden Ratio for Social Marketing30/ 60/ 10: The Golden Ratio for Social Marketing
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
 
Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing
Create Promote Repeat: 5 Steps To Cross-Platform Content MarketingCreate Promote Repeat: 5 Steps To Cross-Platform Content Marketing
Create Promote Repeat: 5 Steps To Cross-Platform Content MarketingRallyverse
 
TL;DR Why The Future Of Content Marketing Is Short And Snackable
TL;DR Why The Future Of Content Marketing Is Short And SnackableTL;DR Why The Future Of Content Marketing Is Short And Snackable
TL;DR Why The Future Of Content Marketing Is Short And SnackableRallyverse
 
Seven Rallyverse November 2013 Product Updates
Seven Rallyverse November 2013 Product UpdatesSeven Rallyverse November 2013 Product Updates
Seven Rallyverse November 2013 Product UpdatesRallyverse
 
Five ways startups can be lean and mean in social media
Five ways startups can be lean and mean in social mediaFive ways startups can be lean and mean in social media
Five ways startups can be lean and mean in social mediaRallyverse
 
Three Ways To Reach New Car Buyers Using Social Media
Three Ways To Reach New Car Buyers Using Social MediaThree Ways To Reach New Car Buyers Using Social Media
Three Ways To Reach New Car Buyers Using Social MediaRallyverse
 
What Is Curation?
What Is Curation?What Is Curation?
What Is Curation?Rallyverse
 
5 Reasons Why Social Media Is Hard
5 Reasons Why Social Media Is Hard5 Reasons Why Social Media Is Hard
5 Reasons Why Social Media Is HardRallyverse
 

Más de Rallyverse (20)

Gentle Reminders: Are You A Content Marketing Snob?
Gentle Reminders: Are You A Content Marketing Snob?Gentle Reminders: Are You A Content Marketing Snob?
Gentle Reminders: Are You A Content Marketing Snob?
 
Content Marketing Is Everyone's Job
Content Marketing Is Everyone's JobContent Marketing Is Everyone's Job
Content Marketing Is Everyone's Job
 
Meet Rallyverse
Meet RallyverseMeet Rallyverse
Meet Rallyverse
 
Making Your Content Marketing All-Star Team
Making Your Content Marketing All-Star TeamMaking Your Content Marketing All-Star Team
Making Your Content Marketing All-Star Team
 
Three Practical Strategies To Scale Content Marketing
Three Practical Strategies To Scale Content MarketingThree Practical Strategies To Scale Content Marketing
Three Practical Strategies To Scale Content Marketing
 
Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On Twitter
Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On TwitterSocial Media Reruns Are Ratings Gold: The Impact Of Reposting Content On Twitter
Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On Twitter
 
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
 
How The World Cup Explains Rallyverse
How The World Cup Explains RallyverseHow The World Cup Explains Rallyverse
How The World Cup Explains Rallyverse
 
Three Things You Should Absolutely Be Doing In Your Social Media Marketing
Three Things You Should Absolutely Be Doing In Your Social Media MarketingThree Things You Should Absolutely Be Doing In Your Social Media Marketing
Three Things You Should Absolutely Be Doing In Your Social Media Marketing
 
What Is Evergreen Content
What Is Evergreen ContentWhat Is Evergreen Content
What Is Evergreen Content
 
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your BrandEnterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
 
Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100
Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100
Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100
 
30/ 60/ 10: The Golden Ratio for Social Marketing
30/ 60/ 10: The Golden Ratio for Social Marketing30/ 60/ 10: The Golden Ratio for Social Marketing
30/ 60/ 10: The Golden Ratio for Social Marketing
 
Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing
Create Promote Repeat: 5 Steps To Cross-Platform Content MarketingCreate Promote Repeat: 5 Steps To Cross-Platform Content Marketing
Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing
 
TL;DR Why The Future Of Content Marketing Is Short And Snackable
TL;DR Why The Future Of Content Marketing Is Short And SnackableTL;DR Why The Future Of Content Marketing Is Short And Snackable
TL;DR Why The Future Of Content Marketing Is Short And Snackable
 
Seven Rallyverse November 2013 Product Updates
Seven Rallyverse November 2013 Product UpdatesSeven Rallyverse November 2013 Product Updates
Seven Rallyverse November 2013 Product Updates
 
Five ways startups can be lean and mean in social media
Five ways startups can be lean and mean in social mediaFive ways startups can be lean and mean in social media
Five ways startups can be lean and mean in social media
 
Three Ways To Reach New Car Buyers Using Social Media
Three Ways To Reach New Car Buyers Using Social MediaThree Ways To Reach New Car Buyers Using Social Media
Three Ways To Reach New Car Buyers Using Social Media
 
What Is Curation?
What Is Curation?What Is Curation?
What Is Curation?
 
5 Reasons Why Social Media Is Hard
5 Reasons Why Social Media Is Hard5 Reasons Why Social Media Is Hard
5 Reasons Why Social Media Is Hard
 

Último

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 

Último (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 

Four Ways To Reach Home Buyers Using Social Media

  • 1. Four Ways to Reach Home Buyers Using Social Media September 2013 www.rallyverse.com @rallyverse
  • 2. We don’t have to tell you that the last decade has been a roller coaster ride for the real estate industry. Things have picked up since the economic meltdown of 2008, but it’s still hard out there.
  • 3. Rallyverse Confidential — Do Not Distribute 3 Newspaper and TV ads are slowly disappearing and are being viewed as especially prehistoric to the 25-40 crowd – a crucial demographic for the industry.
  • 4. Buyers – and increasingly, agents — are glued to Facebook, Twitter, and other social channels for research and advice.
  • 5. A recent study noted that 79% of agents who used social media as a sales tool outperformed those who weren’t… And more than 40% of the agents surveyed said they have closed between two and five deals, as a direct result of
  • 6. So how to best use social media to fuel your business? Here are four things to keep in mind when establishing your social media strategy:
  • 7. Use the Right Social Media Platform for Your Message
  • 8. Social media is best tackled with a multi-pronged strategy. Exploit each social platform’s angles and features uniquely.
  • 9. For example... Facebook: Spotlight new releases Instagram: Showcase gorgeous exteriors Pinterest: Focus on interiors Twitter: Monitor local trends and updates
  • 10. But consistency is key! If you don’t have the time or resources to run 4-5 social media pages with different content on each, a consistently updated one with all of the above is the next best thing.
  • 12. A steady stream of hyperlocal news flashes and comments = ―We really get this area, so we get you.‖ There is more to buying a house than the house; restaurants, cafes, schools, an d businesses all play a role in the decision.
  • 13. Call out residents of specific neighborhoods: ―A great new pizza place is opening nearby…‖ ―A yoga class is seeking new members…‖ ―A new open mic poetry night is having its first show…‖
  • 14. It’s crucial to showcase localized industry data that could be key to someone seeking a new place to buy or rent. This data can include where the highest or lowest rent can be found, current mortgage rates, highly rated
  • 16. Rallyverse Confidential — Do Not Distribute 16 Sharing content from outside sources can be just as effective as original content. Whether it’s Realty Times, or the local paper, outside content will garner as much attention, and engagement as original content.
  • 17. But the human voice can’t disappear completely — social media is still all about people. Successful marketers present the shared story along with a point of view that establishes their perspective. And builds trust.
  • 18. A recent California Associations of Realtors study showed that 67% of agents using social media said they use it to keep in touch with clients. Making yourself open and communicative on social media goes a long way in establishing trust and faith.
  • 20. Social media is a great source for sales leads. How? Search on hashtags for your city, with terms like #realestate, #househunting Ignore these conversations and you could be turning your back on new customers.
  • 21. Social media is growing into a more valuable, cost-effective tool to bring home-buyers to your door. The minutes spent developing your skills there ultimately may become the most valuable investment you can make to succeed in real estate.
  • 22. Technology can help you manage all these social media conversations in one place! Your business may already have a platform you can use – there are plenty of tools you can explore. But, of course….

Notas del editor

  1. Presenter: Gabe
  2. Presenter: Gabe