We get asked a lot about how our platform discovers and recommends content for marketers. And it's one thing to tell you how Rallyverse works, and another thing to actually show you how it works, by way of the World Cup. In this presentation, we take a tour of the Rallydeck and show you how the World Cup reflects both what's most relevant in social media and what's most relevant to our brand.

1. How The World Cup
Explains Rallyverse
June 2014
www.rallyverse.com
@rallyverse

2. “So how does this thing
work?”
We get asked a lot how
our platform discovers and
recommends content.

3. Our standard explanation
looks something like this:

4. How It Works
Brand’s Original Content
Algorithm reviews thousands of sources
to create and score real-time content
recommendations from publisher-
approved, fair-use sources, all tuned to
your marketing objectives
Popular 3rd-Party Content
Trending Social Network
Content

5. Makes sense? Maybe?
Of course, it’s one thing to
tell you how Rallyverse
works.

6. And it’s another thing to show
you how it works.
So let’s do that.

7. This is what the Rallyverse
house account
(@Rallyverse) looked like
on Tuesday, June 10, 2014.
(2 days before the start of
the World Cup).

9. It’s what we’d expect to
see from any Rallydeck:
A mix of trending content
on marketing, advertising,
PR in formats like videos,
Tweets, and infographics.

10. But if you look just a little
closer, you’ll notice that 7 of
the top 10 content items
recommended by Rallyverse
are somehow connected to the
upcoming World Cup.

11. In fact, when we open up our
trending topics list, we see that
the top ranked term this
morning is World Cup.
We can sort the Rallydeck to
get even more World Cup
results.

12. Cross-channel media
attribution analytics aren’t
new.
But they’re still pretty
uncommon in social
marketing.

14. Why would there be all this
World Cup content in a profile
devoted to content marketing
and digital culture?
And how does that explain
how Rallyverse works in
general?

15. Let’s return to this:

16. How It Works
Brand’s Original Content
Algorithm reviews thousands of sources
to create and score real-time content
recommendations from publisher-
approved, fair-use sources, all tuned to
your marketing objectives
Popular 3rd-Party Content
Trending Social Network
Content

17. Rallyverse takes a brand’s
content preferences and
reviews up to thousands of
individual pieces of content.

18. For each of those pieces of content,
our platform extracts a set of entities
that define each item.
(An entity is something like “content
marketing” or “programmatic
advertising” or “cloud computing” or,
as you might have guessed, “World
Cup.”)

19. Trending Entity that Matches Brand Preference
Trending Entity
Basic Entity
World Cup
Selfies
Turing Test
Content Marketing
Vine Marketing
John Oliver
Pinterest Ads
Programmatic Content
Mark Zuckerberg
Game of Thrones
Amazon Phone
YouTube Channels
True Detective
Data Scientist
Jennifer Lawrence
Bitcoin
Star Wars
Content Engagement
Taco Bell
Infographics
Email Marketing
Mad Men
Google Plus
Alibaba New York Startups
FCC
Reddit
Leadership
Facebook News
Feed
Coca-Cola
Web Analytics
Net NeutralitySnapchat
SMB Marketing
Cloud Computing
Big Data
3D Printing

20. We then use our patented
algorithm to assign an initial score
to each of those entities, which
helps us to assign a score to each
of the pieces of content that
contains the entity.

21. The score is a combination
of (a) how relevant the
entities are to real-time
conversations on social
media and (b) whether the
included entities match the
brand’s existing behaviors
and preferences.

22. If you’re related to a trend and
you match an existing
preference, you get an even
higher score.

23. So why all the World Cup?

24. World Cup is a
dominant entity

25. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
Everyone, everywhere was
talking about the World Cup
that day. Especially on social
media.

26. World Cup is an entity
that’s being discussed
within the sites and
sources that we care
about.

27. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
That is, the World Cup is being
discussed in the context of
social and digital marketing
pretty heavily as brands gear up
for the event. Everything from
billboards to social strategies to
infographics to selfies is talking
World Cup.

28. We’ve posted on The
World Cup in the past

29. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
We’d been posting sneak
previews of World Cup ads from
big brands and talking about
how brands expect to work the
World Cup into their social
marketing.
This has been noted by our
platform and added to our
preferences.

30. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
And that all adds up to a lot of
World Cup in our Rallydeck.

31. Want to see for yourself?
We’d love to show you a
demo.

32. Thank You
info@rallyverse.com
@rallyverse