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Personal Branding: How To Start and Grow Your Personal Brand

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Advice from America's personal branding expert, in how to start and build your personal brand. Practical tips that work!

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Personal Branding: How To Start and Grow Your Personal Brand

  1. 1. Start and Grow Your PERSONAL BRAND Ramon Ray, Entrepreneur @ramonray
  2. 2. Visit www.SmartHustle.com Sign up for insight in how to start and grow your business Hear stories and learn from other small businesses!
  3. 3. How Can I Stand Out?
  4. 4. How Can I Be Different In A Very Noisy Marketplace?
  5. 5. How Can I Be Memorable?
  6. 6. Who are you?
  7. 7. Who is Ramon?
  8. 8. 4x Entrepreneur, Speaker and best selling author
  9. 9. Expert Witness to Congressional Small Business Committee
  10. 10. Tweet @ramonray
  11. 11. Why Personal Branding
  12. 12. Personal Branding Benefits… • You as the “only” choice • Shield against price discounting • Barrier against clients going to competitors
  13. 13. Sustained fame (celebrity status) in your local market (geographically or professional category)
  14. 14. 2 Principles of Personal Branding
  15. 15. Perception and Reality Fans
  16. 16. Perception and RealityFans Perception and RealityNo Frills vs Frills
  17. 17. Four Personal Traits Vital For Personal Branding
  18. 18. Be Happy
  19. 19. Be Excited
  20. 20. Be Patient
  21. 21. Be Focused
  22. 22. Why Focus? • Niche Is Premium • Focus Is Cheaper • Targeting is Easier • Marketplace Can Identify You Easier • Good brands have deep focus
  23. 23. Personal Connections and Personal Branding
  24. 24. GET OUT IN YOUR COMMUNITY & NETWORK Get out in your local community and industry community
  25. 25. Why Network? • Meet New People • Make Key Partnerships • Serendipity is Amazing
  26. 26. Good Networking Tips • Listen to others • Have a giving heart • Find opportunities of similarity • Be brief and connect deeper later • Segment your networking contents • Don’t be a networking shark
  27. 27. CULTIVATE CIRCLES OF PERSONAL INFLUENCE Who are the influencers in your business? MARI SMITH AND RAMON RAY
  28. 28. Circles of Influence • Everyone wants to boost their brands – even influencers • They can help you boost your brand • Name association – even a little bit - helps
  29. 29. The Personal Branding Tool Box
  30. 30. PERSONAL WEB SITE
  31. 31. BLOG
  32. 32. SOCIAL ENGAGEMENT
  33. 33. Social Content is the Best Way For Small Businesses To Build Your Personal Brand
  34. 34. Social Content is MOST effective with ENGAGING content (photos, video campaigns, contests)
  35. 35. Analytics Relevancy Frequency Engagement
  36. 36. EMAIL NEWSLETTER MARKETING One to one connection with your fans and sponsors….
  37. 37. Email Newsletter Tips • Great subject line • Great content • No spamming • Be consistent
  38. 38. PROMO “SIZZLE REEL” AND SHARING VIDEO
  39. 39. Video Tools • Video Camera ($500) • Good tripod • Shotgun Microphone • XLR to Mini Jack Adapter • Modern Smartphone • Lighting • Video Editing Software
  40. 40. Video Hosting Platforms • YouTube • Facebook • Snapchat • Google Hangouts • Vimeo • Blab • Periscope • Meerkat
  41. 41. This is THE Year of Video • Brings YOU to life • Highest form of engagement
  42. 42. QUALITY PICS AND IMAGES Headshot by Jason Gardner – jasongardner.net
  43. 43. Focus on YOU. Look GOOD. Good Pics. No Babies.
  44. 44. 4 Power Tools
  45. 45. PUBLISH A BOOK Adds credibility; media hook
  46. 46. PRODUCE AN EVENT Headache, money losing, credibility, reach VIPs
  47. 47. MEDIA EXPOSURE Credibility, massive brand boost
  48. 48. Media Exposure • Start local • Get to know journalists • Don’t pitch – educate • Know what’s important to them • Be there to HELP them • Share your expertise or a good story
  49. 49. CREATE YOUR OWN REGULAR “SHOW” Audio (Podcast), Video (Youtube)
  50. 50. Start and Grow Your PERSONAL BRAND Ramon Ray, Entrepreneur
  51. 51. Visit www.SmartHustle.com Sign up for insight in how to start and grow your business Hear stories and learn from other small businesses!

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