2. 1.Encourage two way critiques
Successful sellers aren't afraid of a little (or a lot)
of constructive criticism. In fact, they invite
agents to give them helpful suggestions on
everything, from pricing to curb appeal, to help
them secure the highest possible price for their
home. On the flip side, when hiring an
Realtor, be sure to find an Realtor that is open to
suggestions. For instance, as a seller you may
find ways to improve advertising
copy, flyers, photographs, or even virtual tours.
3. 2.Offer incentives & pre-paids
A buyer who has narrowed their search down to
two or three top choices may need a little push to
motivate them to take action. To encourage
buyers, many sellers offer incentives like buying the
interest rate down on the purchaser's loan,
paying for closing costs, inspections,
or repairs, or providing allowances
or credits for home upgrades after
closing. In addition, many sellers
prepay for services like internet
services for a year, taxes or homeowners
association dues, or even golf club memberships.
4. 3.Stage the home & use curb appeal
Buyers won't pull the trigger unless they
become emotionally invested
in your home. To help
build a stronger first
impression start from
the outside first by
working hard to improve
your home's curb appeal.
Next move inside and stage
each space by creating a focal
point and a story for each room.
A set dining table, a book by the bed,
or a game in the kids room are all simple
examples of staging.
5. 4.Use a pre-appraisal and pre-
inspections
A pre-appraisal is an appraisal of the home before a buyer
has made an offer. By having this done early you will have
an objective voice that has provided a value for the
property independent of your own opinion and may be a
great tool in talking with buyers.
In addition, many sellers do
pre-inspections of the home
to provide buyers with a clear
whole home inspection or pest
and dry rot inspection. (A word
of caution: anything discovered
during a pre-inspection will likely
need to be disclosed whether you
fix the issue or not).
6. 5.Learn to fail fast
If something isn't working, successful sellers have the
strength to fail fast by making adjustments to their
strategy quickly. For instance, if after implementing your
marketing plan buyers don't begin to view your home on
a regular basis, this is a clear indication (a red flag) the
market is rejecting your price. There is only one solution:
lower your price. On the other hand, if you have steady
stream of buyers touring your listing, yet you aren't
receiving any offers, this is often a symptom of buyers
rejecting, not the price, but the home itself. Something
about the home is turning them off. Savvy sellers attempt
to identify the problem and take proactive action to
correct it.
7. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801
