1. Email Service Providers (ESP’s)
Integration with Rapleaf’s API
Background
• Company ‘Q’, an email service provider (ESP) with a strong focus on marketing segmentation tools for small
businesses, easily integrated Rapleaf’s API into their software platform to provide real-time segmentation data
to its users. Company Q’s users are typically small businesses that use email marketing software to stay in
touch with their own email list on an on-going basis.
Problem
• One of the most frequently posed questions to ESP’s from a potential clients is, “I understand email marketing,
but I need more value than just email delivery from my marketing software. Can you help?" Company ‘Q’ looked
to add even more value to its product, and turned to Rapleaf to help build email segmentation and insight tools.
Reasons for Having Switched
Email Service Providers Solution
1. ESP used Rapleaf to provide basic demographic
data for free: Company ‘Q’ offered age, gender,
and location data for free on its customers’ entire
email list via Rapleaf’s API.
2. ESP Offered On-Demand Premium Data: When
querying Rapleaf for the free data, Company ‘Q’ was
able to provide hit rates for premium data available
on the customers’ email list, such as income,
interests, etc.
3. ESP customers can access data instantly: After
seeing the value of segmentation, Company Q’s
customers can instantly upgrade to “Get Premium
Data” for further insight on their list, unlocking the
Premium values from Rapleaf.
4. ESP’s Customers see success with email
segmentation: Customers now have a rich data set
including age, gender, location, and household
demographics which can be used to segment lists
Results and personalize their email messaging.
• ESP grew 8.3% in new customer sign ups after
one month by offering free segmentation data as
an incentive.
• ESP Increased revenue per customer by 12% Want more information?
with the upsell of premium data. For more information about Rapleaf
• ESP added a new, unique product feature that and ESP integration opportunities,
continued to service marketers’ needs. please contact info@rapleaf.com.
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