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P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL
48 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2
PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT
ON BUILDING PROJECTS
Professor P.A. Bowen and Associate Professor K.S. Cattel,
University of Cape Town
K.A. Hall, The University of New South Wales
Associate Professor P.J. Edwards, Royal Melbourne Institute of Technology
Professor R.G. Pearl, University of Natal
INTRODUCTION
The clients of the construction industry are
primarily concerned with quality, time and
cost and yet the majority of construction
projects are procured on the basis of only
two of these parameters, namely time and
cost (Bennett and Grice, 1990). This is un-
derstandable since the majority of project
management control systems highlight time
and cost, and overlook the relative impor-
tance of quality (Hughes and Williams,
1991). It is argued by Herbsman and Ellis
(1991) that the major failings in traditional
approaches to project delivery have been in
extensive delays in the planned schedules,
cost overruns, serious problems in quality,
and an increase in the number of claims and
litigation associated with construction
projects.
In order to plan and manage a successful
project, the three parameters of time, cost
and quality should be considered. Hughes
and Williams (1991), in arguing for the con-
sideration of these three factors in attaining
the client’s objectives, propose that these
factors are the three points of a triangle and
that neglecting one factor will have a corre-
sponding detrimental effect upon the other
two. In support of this, Lansley (1993) ar-
gued strongly for the importance of studying
the behavioural aspects of management in
attempting to address the problems facing
the construction industry, i.e., that it is the
issue of the ‘human factor’ involved in con-
struction projects that needs to be ad-
dressed. Rwelamila and Hall (1995) further
argue that little evidence exists of success-
ful projects where these three factors have
been balanced and there is a need to em-
brace time, cost and quality management as
a human activity system.
The purpose of this paper is to explore how
time, cost and quality management on
building projects is perceived by those in-
volved in project teams. Conclusions are
drawn and recommendations are made with
respect to the perception of time, cost and
quality management associated with build-
ing projects.
TIME, COST AND QUALITY (TCQ)
MANAGEMENT IN THE ATTAINMENT
OF CLIENT OBJECTIVES
The concept of managing construction pro-
jects is deeply embedded in the traditional
building procurement system. Ireland (1983)
argues that time, cost and quality are the
principal feasible objectives of the client in
any construction project. Although it is
claimed that time, cost and quality are in-
corporated in the management of construc-
tion projects, research has shown that in
fact a time-cost bias exists.
Time
Timely completion of a construction project
is frequently seen as a major criterion of
project success by clients, contractors and
consultants alike. Newcombe et al. (1990)
note that there has been universal criticism
of the failure of the construction industry to
deliver projects in a timely way. NEDO (1983)
states that a disciplined management effort
is needed to complete a construction project
on time, and that this concerted manage-
ment effort will help to control both costs
and quality. This is tantamount to saying
that the client’s objectives can be achieved
through a management effort that recog-
nises the interdependence of time, cost and
quality.
Cost
Clients have been increasingly concerned
with the overall profitability of projects and
the accountability of projects generally. Cost
overruns, in association with project delays,
PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS
THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 49
are frequently identified as one of the prin-
cipal factors leading to the high cost of con-
struction (Charles and Andrew, 1990).
Research to date has tended to focus on the
technical aspects of managing costs on
construction projects in the attainment of
client objectives. There is little evidence in
the published literature of a concern for the
organisational, social and political problems
that are inherent in the management of
construction costs and the ability of the pro-
ject team to meet the client’s needs in
terms of cost.
Quality
To the client, quality may be defined as one
of the components that contributes to “value
for money” (Flanagan and Tate, 1997). Vin-
cent and Joel (1995) define total quality
management as:
“…the integration of all functions and proc-
esses within an organisation in order to
achieve continuous improvement of the qual-
ity of goods and services. The goal is cus-
tomer satisfaction.”
Furthermore, in order to achieve successful
project quality management three separate
drivers to quality management must be
managed, namely:
Integration of the project team so as to
have a single objective and a common cul-
ture
A customer focus for the team thereby
facilitating the provision of products and
services that will meet the clients needs
A process of continuous improvement in
the management of the construction project.
When these three components are success-
fully integrated, the project will begin to re-
alise significant, measurable and observable
improvements in the attainment of the cli-
ents’ objectives.
We argue that an efficient way to address
these shortfalls is to recognise the ‘human’
factor within the management of time, cost
and quality. An analysis of the perceptions
held by clients, contractors and building
professionals, concerning client objectives
relating to time, cost and quality manage-
ment will allow this proposition to be ex-
plored. This is done through an opinion
survey.
THE SURVEY
The focus of the study
The effective management of project time,
cost and quality (TCQ) is intrinsically impor-
tant to the attainment of client objectives. In
order to examine this causal link, the opin-
ions of clients, architects, quantity survey-
ors, project managers, consulting engineers
and general contractors in South Africa
were obtained by means a national ques-
tionnaire survey. The questions sought to
establish their perceptions concerning client
objectives and the project time, cost and
quality associated with building procure-
ment systems in South Africa.
Methodology
A stratified mail questionnaire opinion sur-
vey was conducted in South Africa. Survey
participants comprised clients, architects,
quantity surveyors, consulting structural
engineers, project managers, and general
contractors. Questionnaires were sent to
practices and organisations rather than to
individuals, using the membership directo-
ries of the South African Property Owners'
Association, the South African Institute of
Architects, the Association of South African
Quantity Surveyors, the Institute of Consult-
ing Engineers, the Institute of Project Man-
agers, and the Master Builders'
Associations. In total 180 questionnaires
were distributed, comprising 30 from each
sub-group. One hundred and forty-three
replies were received (79.4%), comprising 10
clients (33%), 24 architects (80%), 30 quan-
tity surveyors (100%), 30 engineers (100%),
25 project managers (83%) and 24 general
contractors (80%). The questions for each of
the six groups of participants were designed
to facilitate an inter-group comparison. In
the discussion of the results, percentages
given in tables refer to the proportion of re-
spondents offering that perception. The in-
tention of the survey was to reveal areas of
concern for the industry within the process
of project time, cost and quality manage-
ment rather than to provide hard evidence of
inter-group differences between members
of the design team.
Clients, as a group, are likely to be less ho-
mogeneous than the other groups of par-
ticipants. The majority of client respondents
to the survey described themselves as being
experienced in property development, with
80% claiming to have continuous or frequent
involvement in property development (50%
P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL
50 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2
claimed a continuous involvement). Most
clients (90%) reported being primarily in-
volved in the commercial and industrial sec-
tors of property development, with the
majority (67%) being involved in the com-
mercial sector. Average annual turnover
varied considerably, but 89% of respondents
claimed an annual turnover in excess of ZAR
10m (1 AU$ = ZAR 5.50). The majority of cli-
ent respondents thus constitute organisa-
tions wielding considerable financial
influence in the property development mar-
ket in South Africa, and have a frequent, if
not continuous, involvement in property de-
velopment. In this context, the client group
exhibited reasonable homogeneity, but it
should be noted that the views of small,
one-off clients are almost certainly under-
represented in this survey, as the data col-
lection method would have limited their
ability to participate.
Survey results
For the purposes of this study, various pro-
curement systems have been grouped to-
gether into three generic types, namely:
conventional (traditional, negotiated, cost-
plus); design and build (design and build,
package deal, turnkey, develop and con-
struct); and management-orientated (man-
agement contracting, construction
management, design and manage) (Mas-
terman, 1992). The conventional method of
building procurement is reported by nearly
70% of respondent clients in South Africa to
be the most widely utilised procurement
system. The management-orientated (21%)
and design and build (9%) systems enjoy con-
siderably less usage.
The results are discussed question by ques-
tion and compare the participating groups'
opinions about each issue.
Question 1: Please indicate whether clients
are realistic with respect to expectations of
time, cost and quality at the outset of the
project. (Answer choice = all/most/some/
none of the time)
The responses show that clients’ and con-
sultants’ opinions are far from uniform. Cli-
ents are relatively sanguine about their TCQ
expectations, with a large majority believing
each of these to be realistic. The most pes-
simistic view of the reality of clients’ TCQ
expectations is held by architects, with only
clients’ quality expectations receiving a ma-
jority affirmative response. This is probably
attributable to the control over quality which
architects perceive themselves to hold as
principal agents for the client under conven-
tional traditional procurement systems, as
compared to the management of time and
cost, for which they would assign responsi-
bility to contractors and quantity surveyors,
respectively. A similar response pattern is
detectable with engineers and, given their
principal role in engineering projects, a
similar explanation may hold for their views.
Apart from the client group, quantity sur-
veyors hold the next most optimistic view, a
clear majority believing that clients have
realistic expectations about time, cost and
quality from the outset of a project. The
quantity surveyors’ views are closely
matched by those of project managers.
The views of engineers are probably influ-
enced by the nature of engineering projects,
where quality is usually highly specified at
the outset, but time and cost are far more
uncertain (e.g., the use of schedule of rates
and cost-plus forms of contract for engi-
neering projects). Given that engineering
projects often comprise far fewer compo-
nents than building projects, and that many
engineering projects are commissioned by
public sector agencies with substantial ex-
perience, this may explain why engineers
are more optimistic about realistic client
expectations of quality.
Contractors are surprisingly optimistic
about the reality of client expectations for
project time and quality. An explanation for
this view of project time is not readily forth-
coming, given that, for most conventional
procurement systems, the contract period is
not part of the contractor’s bid but is stipu-
lated in advance by the client. Similarly, the
defects liability period stipulated in most
conventional procurement systems suggest
that clients’ expectations of quality are con-
siderably less than realistic. Contractors’
pessimistic view of the reality of client cost
expectations is probably explained by their
(the contractors) having to seek work in a
highly competitive market.
Responses for the project time objective
exhibit the greatest variability. Given clients’
practical inability to model time perform-
ance reliability, their highly optimistic view
of the reality of their own expectations for
this factor, at the outset of a project, de-
serves more thorough research attention.
PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS
51 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2
Table 1: Perceived extent to which clients are realistic, all or most of the time, with respect to
their expectations of project time, cost and quality at the outset of the project
% of respondent groups
All Clients Architects
Quantity
surveyors Engineers
Project
managers Contractors
Project
parameter
(%) (%) (%) (%) (%) (%) (%)
Time 57 90 33 67 47 60 63
Cost 57 70 44 83 41 72 46
Quality 74 80 65 83 59 84 79
Question 2: Please rank the following fac-
tors in terms of their importance to build-
ing clients. (Answer choice: 1 = most
important; 3 = least important)
All respondents to this question ranked pro-
ject cost as the most important project pa-
rameter to building clients. The interesting
finding from the responses to this question
is that, contrary to the views of other project
team participants, clients rate project qual-
ity as more important than project time per-
formance. The converse was true for the
other respondents. This suggests that cli-
ents may well be prepared to sacrifice con-
struction time for improved quality.
Question 3: To what extent is an attempt
made by the procurement team to match
client needs with the characteristics of dif-
ferent procurement systems? (Answer
choice:(always/sometimes/never)
Clearly, clients have a false illusion about
the extent to which consultants and
contractors will match procurement
systems to clients’ needs. Table 2 below
indicates that while the majority of clients
(67%) believe that the procurement team
does match their needs to the appropriate
procurement system, the perception is not
supported by the procurement team
themselves. The majority of the building
professionals surveyed clearly believed that
they did not usually attempt to match their
clients’ needs to an appropriate procurement
system. It is possible that they did not see
any need to do so, given the overwhelming
prevalence of the traditional systems. The
danger here is not only that consultants are
not properly advising their clients in this
regard (and thus clients may not be getting
the procurement system which best
matches their needs), but also (and more
importantly) that clients are erroneously
believing that they are actually receiving
such advice from the procurement team.
Question 4: What proportion of building
projects are completed within the client’s
agreed budget for the project? (Answer
choice = all/most/some/none of the projects)
The response data is shown in Table 3. Cli-
ents clearly appreciate the greater cost cer-
tainty attributable to design and build
procurement systems. Architects, however,
see less potential in management-oriented
systems or antipathy towards procurement
systems which appear to diminish archi-
tects’ traditional leadership roles in projects.
Quantity surveyors appear optimistic about
the capacity of all three procurement sys-
tems to maintain project cost budgets. En-
gineers, on the other hand, are relatively
pessimistic about this for design and build
and management-oriented procurement
systems.
Project managers show increasing confi-
dence the capacity of alternative procure-
ment systems to maintain project cost
budgets, as their own level of involvement
increases.
Contractors are highly confident of their
own ability to meet client cost limits for pro-
jects under design and build and manage-
ment-oriented procurement, but are less
optimistic about these limits being main-
tained on conventional traditionally-
procured projects.
Question 5: To what extent do clients make
changes to the original brief (in respect to
time, cost and quality) after the start of the
project? (Answer choice = always/some-
times/never)
Eighty percent of client respondents be-
lieved that they never make changes to the
original brief after the start of the project.
This apparent high regard for their ability to
stick to the original brief is clearly not
shared by their consultants, who believe
that changes do occur at least sometimes
P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL
52 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2
Table 2: Perceptions of the extent to which the procurement team always and sometimes
attempt to match client needs with the characteristics of different procurement
systems during the election of a procurement system
% of respondents groups
All Clients Architects
Quantity
surveyors Engineers
Project
managers Contractors
(%) (%) (%) (%) (%) (%) (%)
Extent of
the match 43 67 48 43 37 44 25
Table 3: Perceptions of whether all or most building projects are completed within the client’s
agreed budget (building cost) for the project
% of respondent groups
All Clients Architects
Quantity
surveyors Engineers
Project
managers Contractors
Procurement
method
(%) (%) (%) (%) (%) (%) (%)
Conventional 78 78 75 83 83 75 69
Design and build 77 83 71 76 58 89 94
Management-
orientated 75 67 54 77 59 95 89
Table 4: Perceived extent to which inadequate briefing of the procurement team by the client
is always responsible for client dissatisfaction with the resultant building in terms of
time, cost and quality
% of respondent groups
All Clients Architects
Quantity
surveyors Engineers
Project
managers Contractors
Project
parameter
(%) (%) (%) (%) (%) (%) (%)
Time 24 30 22 23 13 20 42
Cost 29 56 35 23 30 21 29
Quality 26 33 22 30 35 12 25
Architects = 58%; QuantitySurveyors = 67%;
Engineers = 70%; Project Managers = 60%).
Nor are clients’ views shared by contrac-
tors, with 71% believing that changes always
or sometimes took place. This finding sug-
gests that there is a serious gap between
the perceptions of clients and the other
members of the project procurement team
about what constitutes a variation to the
original brief, and that consultants in par-
ticular may not be successfully
communicating the full implications of
project variations to their clients.
Question 6: Does the procurement team
utilise a formal brief-elicitation procedure
for determining client requirements in
respect of the project? (Answer choice =
always/sometimes/never)
Surprisingly, the responses to this question
were considerably worse than expected.
Only 44% of clients believe that the pro-
curement team utilises formal brief-
elicitation procedures. Similarly, 57% of ar-
chitects and 37% of quantity surveyors be-
lieve that formal brief-elicitation procedures
are utilised for conventionally procured pro-
jects. A lack of understanding on the part of
the procurement team about what consti-
tutes a formal brief-elicitation process may
explain the responses to this question. Ar-
chitects and quantity surveyors might have
been expected to display far more confi-
dence in formal brief-elicitation procedures
for conventionally-procured projects.
Question 7: In your experience, is inade-
quate briefing of the procurement team by
the client responsible for client dissatisfac-
tion with the building in terms of time, cost
and quality? (Answer choice = always/
sometimes/never)
The results to this question tend to contra-
dict those obtained in Question 6. If the re-
sponses to Question 6 are reliable, then far
higher percentages could have been ex-
PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS
THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 53
pected for the ‘always’ response to this
question. The logic for this is that, if formal
brief-elicitation procedures are not always
used, then inadequate briefing is likely to
occur and hence there will be higher levels
of client dissatisfaction with the finished
building in terms of time, cost and quality.
The mismatch of responses to Questions 6
and 7 could be explained by theorising that
an adequate project brief may not always be
attainable at the outset, and that it often
“grows” with the project development.
Question 8: At the outset of the project, do
clients know what their needs are with re-
spect to the following factors? (Answer
choice = always/sometimes/never)
Table 5 shows that all respondent groups
(including clients) have little faith in clients’
ability to know exactly what they want at the
outset of a project, particularly with respect
to time schedules, quality requirements and
methods of procuring the building. This
lends support to the proposition theorised
above. Only client respondents believe that
they knew at the outset what level of func-
tional performance they expect from the
completed building. Other respondents were
far more pessimistic about clients knowing
this. This points to the possibility of a
communication failure occurring between
clients and their professional advisors.
Question 9: What proportion of clients use
their own resources to monitor and control
construction time, cost and quality?
(Answer choice =all/most/some/none)
For the purposes of this question, ‘control’
refers to the effective management of pro-
ject time, cost and quality factors. From Ta-
ble 6 it is clear that consultants and
contractors hold a pessimistic view of cli-
ents’ capacity to monitor and control the
TCQ performance of projects. The majority
of clients (80%), however, believe that they
have the resources available in order to
adequately monitor and control project cost.
It should be incumbent upon consultants to
ensure that the accuracy and reliability of
their clients’ cost monitoring and control
resources at least matches their own.
Table 5: Perceived extent to which clients always know their requirements at the outset of the
project
% of respondent groups
All Clients Architects
Quantity
surveyors Engineers
Project
managers Contractors
Client
requirement
(%) (%) (%) (%) (%) (%) (%)
Budget limit 58 80 35 70 67 60 44
Functionality
of building 29 60 26 27 23 33 25
Time schedules 35 40 39 40 17 52 29
Quality
requirements 23 50 18 20 17 28 21
Procurement
method 10 30 0 13 10 4 13
Required
return on
investment 58 70 52 60 66 58 48
Table 6: Perceptions of whether all or most clients use their own resources to monitor and
control construction time, cost and quality
% of respondents
Clients
Archi-
tects
Quantity
Surveyors
Engi-
neers
Project
managers Contractors
Project parameter
(%) (%) (%) (%) (%) (%)
Time 40 30 37 13 20 21
Cost 80 35 43 23 33 50
Quality 40 9 37 10 20 29
P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL
54 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2
Table 7: Perceptions about whether client objectives with respect to time, cost and quality
(as laid down in the brief) are always achieved on building projects (C = Conventional;
D = Design and Build; M = Management oriented)
% of respondent groups
Clients Architects
Quantity
surveyors Engineers
Project
Managers ContractorsProject
parameter C D M C D M C D M C D M C D M C D M
Time 22 40 0 21 13 31 24 50 35 7 17 4 46 52 73 18 41 47
Cost 33 40 20 22 27 27 25 32 8 4 29 4 46 52 59 10 59 41
Quality 11 20 0 32 14 27 50 5 8 25 13 13 64 38 62 43 35 35
Table 8: Perceptions about whether clients are satisfied with the time, cost and quality
management of their building projects using the listed procurement systems
(C = Conventional; D = Design and Build; M = Management oriented)
% of respondent groups
Clients Architects
Quantity
surveyors Engineers
Project
Managers Contractors
Project
parameter
C D M C D M C D M C D M C D M C D M
Time 100 100 100 91 73 80 41 95 91 97 81 92 81 90 86 75 93 94
Cost 78 60 60 96 80 80 62 74 74 93 69 88 81 84 91 75 80 94
Quality 67 40 40 96 47 87 77 42 91 93 50 70 96 79 91 80 67 81
Question 10: To what extent are clients’
objectives with respect to time, cost and
quality (as laid down in the brief) achieved
on building projects? (Answer choice:
aways/sometimes/never)
Project managers and contractors are the
only respondent groups to exhibit at least
one majority positive response in each of
their procurement system/TCQ matrices.
The majority of project managers believe
that client time, cost and quality objectives
are always achieved under management-
oriented procurement systems. A smaller
majority believe that time and cost objec-
tives (but not quality) are always achieved
under design-build systems, while a larger
majority believe that only quality objectives
are always achieved under conventional
procurement systems. It seems likely that
the project managers’ responses are condi-
tioned by the role they see themselves play-
ing in achieving client TCQ objectives.
Contractor respondents are most confident
about their ability to always meet client cost
objectives under design-build procurement
systems; which might be expected, given the
nature of these systems, but they are pes-
simistic in every other respect for all pro-
curement systems.
Quantity surveyor respondents are evenly
split about whether design-build systems
can always deliver client time objectives;
and are similarly split about whether con-
ventional systems can always achieve client
quality objectives. All other respondent
groups are generally pessimistic about the
capacity of any procurement system to al-
ways achieve any of the client’s TCQ objectives.
Question 11: In general, how satisfied are
clients with the time, cost and quality man-
agement of their projects under the listed
procurement systems? (Answer choice:
satisfied/dissatisfied)
According to the client respondents, the
conventional systems of building procure-
ment yield the greatest level of client satis-
faction with respect to time, cost and quality
management on building projects. Clients
appear to be indifferent between design and
build and management-orientated systems.
Within the client group responses relating to
the conventional system, it is noteworthy
that satisfaction with time management
ranks the highest, followed by cost man-
agement. Indeed, clients appear dissatisfied
with quality management under design and
build and management-orientated systems.
Other respondent groups generally rate cli-
ent satisfaction with time, cost and quality
management on building projects as being
higher (under all three procurement sys-
tems) than do the client respondents. Two
points are noteworthy. The first point relates
to quality management, where architects,
PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS
THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 55
quantity surveyors and engineers point to
disturbing levels of client satisfaction in this
regard. Clearly room for improvement exists
on the part of the procurement team. The
second point refers to the response of quan-
tity surveyors regarding cost management
under conventional procurement systems.
Only 62% of quantity surveyors claim that
clients are always satisfied in this regard—
the very function this group of professional
consultants is charged with managing.
CONCLUSIONS
This paper has reported on the findings of a
South African national questionnaire survey
of the opinions project team participants
hold about the relationship between time,
cost and quality management and the at-
tainment of client objectives.
Clients’, contractors’ and consultants’ opin-
ions with respect to client expectations of
time, cost and quality at the outset of the
project are not uniform. Clients believe their
time, cost and quality expectations to be
realistic, whereas contractors and consult-
ants do not believe that this is generally so.
Clients rate project quality as more impor-
tant than project time performance,
whereas contractors and consultants be-
lieve that clients actually hold a converse
view.
Contractors and clients place great confi-
dence in the time performance of design
and build procurement systems but have
slightly less confidence in the conventional
and management-oriented procurement
systems. Lower levels of confidence were
evidenced with respect to the cost perform-
ance of projects under all the various pro-
curement systems.
Clients believe that variations only some-
times occur after the start of the project.
There is a large discrepancy between the
perceptions of clients and other members of
the project procurement team about what
constitutes a variation to the original brief.
All members of the project procurement
team showed little faith in the clients’ ability
to know exactly what they wanted at the out-
set of the project.
Clients, contractors and building profes-
sionals believe that the choice of building
procurement system has little influence on
the level of subsequent cost variations to the
contract. Clients believe that they have the
resources to monitor and control project
cost. Contractors and building professionals
did not believe that this is so.
Client induced changes are seen by contrac-
tors and building professionals to contribute
the most to project time over-runs. Quantity
surveyors see the potential for effective time
management increasing in the construction
phase of the project delivery process,
whereas project managers believe that the
briefing stage offers the highest potential
for the effective management of time.
The conventional systems of building pro-
curement yield the greatest level of client
satisfaction with respect to time, cost and
quality management on building projects.
High levels of satisfaction were noted for
time management. Clients are more likely
to be dissatisfied with project quality man-
agement under design and build and man-
agement-orientated procurement systems.
The purpose of the research was to explore
the proposition that a recognition of the
‘human’ factor, i.e., perceptions within the
project team of the management of time,
cost and quality, would assist attempts to
address the perceived shortcomings of TCQ
management. The findings of this survey
indicate that misperceptions do exist among
project team members regarding the time,
cost and quality management associated
with building projects and potentially have
an impact on the ability of the project team
to achieve client objectives. While the find-
ings of the research do not warrant any
change in practice at this stage, the re-
search itself has aided in gaining a richer
understanding of the complexities of ‘hu-
man’ issues inherent in the management of
time, cost and quality. More importantly, it
points the way forward for further research
into the ‘human’ aspect of how project
teams can be more effectively managed in
order to achieve client objectives, thereby
providing a catalyst for change in practice.
ACKNOWLEDGEMENTS
The authors wish to acknowledge, with
thanks, the financial support of the Founda-
tion for Research Development (F.R.D.) and
the Centre for Science Development (C.S.D).
In addition, thanks are also extended to Lara
Opperman for her work on the data coding
and BMDP programming, and to Pauline
Makonese for formulating the tables. This
paper extends the procurement systems
research being undertaken at the University
of Cape Town.
P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL
56 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2
REFERENCES
Bennett, J. and Grice, T. (1990) Procurement
systems for building. In: Brandon, P. (ed)
Quantity Surveying Techniques: New Direc-
tions, Blackwell Scientific Publications,
Oxford.
Charles, T.J. and Andrew, M.A. (1990) Pre-
dictors of cost-overrun rates. Journal of
Construction Engineering and Management,
ASCE, 116, 548–552.
Flanagan, R. and Tate, B. (1997) Cost Con-
trol in Building Design. Blackwell Science,
Oxford.
Herbsman, Z. and Ellis, R.D. (1991) The
cost/time/quality integrated bidding sys-
tem—an innovation in contract administra-
tion. In: Bezelega, A. and Brandon, P. (eds)
Management, Quality and Economics in
Building. E. & F.N. Spon Ltd., London.
Hughes, T. and Williams, T. (1991) Quality
Assurance. BSP Professional Books, Oxford.
Ireland, V. (1983) The Role of Managerial
Actions in the Cost Time and Quality Per-
formance of High Rise Commercial Building
Projects. Unpublished PhD Thesis, Univer-
sity of Sydney, Sydney.
Lansley, P. (1993) Towards improved
managerial effectiveness. In: Proceedings of
the CIB W-65 International Symposium on
Organisation and Management of Construc-
tion, 671–679. Trinidad.
Masterman, J.W.E. (1992) An Introduction to
Building Procurement Systems. E & FN
Spon, London.
National Economic Development Office
(N.E.D.O.) (1983) Faster Building for Indus-
try. Her Majesty’s Stationery Office, London.
Newcombe, R., Langford, D. and Fellows, R.
(1990) Construction Management 2.
Mitchell, London.
Rwelamila, P.D. and Hall, K.A. (1995) Total
Systems Intervention: an integrated ap-
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ment. Construction Management and
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Vincent, K.O. and Joel, E.R. (1995) Principles
of Total Quality. Kogan Page, London.

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Perceptions of Time, Cost and Quality Management in Construction

  • 1. P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL 48 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS Professor P.A. Bowen and Associate Professor K.S. Cattel, University of Cape Town K.A. Hall, The University of New South Wales Associate Professor P.J. Edwards, Royal Melbourne Institute of Technology Professor R.G. Pearl, University of Natal INTRODUCTION The clients of the construction industry are primarily concerned with quality, time and cost and yet the majority of construction projects are procured on the basis of only two of these parameters, namely time and cost (Bennett and Grice, 1990). This is un- derstandable since the majority of project management control systems highlight time and cost, and overlook the relative impor- tance of quality (Hughes and Williams, 1991). It is argued by Herbsman and Ellis (1991) that the major failings in traditional approaches to project delivery have been in extensive delays in the planned schedules, cost overruns, serious problems in quality, and an increase in the number of claims and litigation associated with construction projects. In order to plan and manage a successful project, the three parameters of time, cost and quality should be considered. Hughes and Williams (1991), in arguing for the con- sideration of these three factors in attaining the client’s objectives, propose that these factors are the three points of a triangle and that neglecting one factor will have a corre- sponding detrimental effect upon the other two. In support of this, Lansley (1993) ar- gued strongly for the importance of studying the behavioural aspects of management in attempting to address the problems facing the construction industry, i.e., that it is the issue of the ‘human factor’ involved in con- struction projects that needs to be ad- dressed. Rwelamila and Hall (1995) further argue that little evidence exists of success- ful projects where these three factors have been balanced and there is a need to em- brace time, cost and quality management as a human activity system. The purpose of this paper is to explore how time, cost and quality management on building projects is perceived by those in- volved in project teams. Conclusions are drawn and recommendations are made with respect to the perception of time, cost and quality management associated with build- ing projects. TIME, COST AND QUALITY (TCQ) MANAGEMENT IN THE ATTAINMENT OF CLIENT OBJECTIVES The concept of managing construction pro- jects is deeply embedded in the traditional building procurement system. Ireland (1983) argues that time, cost and quality are the principal feasible objectives of the client in any construction project. Although it is claimed that time, cost and quality are in- corporated in the management of construc- tion projects, research has shown that in fact a time-cost bias exists. Time Timely completion of a construction project is frequently seen as a major criterion of project success by clients, contractors and consultants alike. Newcombe et al. (1990) note that there has been universal criticism of the failure of the construction industry to deliver projects in a timely way. NEDO (1983) states that a disciplined management effort is needed to complete a construction project on time, and that this concerted manage- ment effort will help to control both costs and quality. This is tantamount to saying that the client’s objectives can be achieved through a management effort that recog- nises the interdependence of time, cost and quality. Cost Clients have been increasingly concerned with the overall profitability of projects and the accountability of projects generally. Cost overruns, in association with project delays,
  • 2. PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 49 are frequently identified as one of the prin- cipal factors leading to the high cost of con- struction (Charles and Andrew, 1990). Research to date has tended to focus on the technical aspects of managing costs on construction projects in the attainment of client objectives. There is little evidence in the published literature of a concern for the organisational, social and political problems that are inherent in the management of construction costs and the ability of the pro- ject team to meet the client’s needs in terms of cost. Quality To the client, quality may be defined as one of the components that contributes to “value for money” (Flanagan and Tate, 1997). Vin- cent and Joel (1995) define total quality management as: “…the integration of all functions and proc- esses within an organisation in order to achieve continuous improvement of the qual- ity of goods and services. The goal is cus- tomer satisfaction.” Furthermore, in order to achieve successful project quality management three separate drivers to quality management must be managed, namely: Integration of the project team so as to have a single objective and a common cul- ture A customer focus for the team thereby facilitating the provision of products and services that will meet the clients needs A process of continuous improvement in the management of the construction project. When these three components are success- fully integrated, the project will begin to re- alise significant, measurable and observable improvements in the attainment of the cli- ents’ objectives. We argue that an efficient way to address these shortfalls is to recognise the ‘human’ factor within the management of time, cost and quality. An analysis of the perceptions held by clients, contractors and building professionals, concerning client objectives relating to time, cost and quality manage- ment will allow this proposition to be ex- plored. This is done through an opinion survey. THE SURVEY The focus of the study The effective management of project time, cost and quality (TCQ) is intrinsically impor- tant to the attainment of client objectives. In order to examine this causal link, the opin- ions of clients, architects, quantity survey- ors, project managers, consulting engineers and general contractors in South Africa were obtained by means a national ques- tionnaire survey. The questions sought to establish their perceptions concerning client objectives and the project time, cost and quality associated with building procure- ment systems in South Africa. Methodology A stratified mail questionnaire opinion sur- vey was conducted in South Africa. Survey participants comprised clients, architects, quantity surveyors, consulting structural engineers, project managers, and general contractors. Questionnaires were sent to practices and organisations rather than to individuals, using the membership directo- ries of the South African Property Owners' Association, the South African Institute of Architects, the Association of South African Quantity Surveyors, the Institute of Consult- ing Engineers, the Institute of Project Man- agers, and the Master Builders' Associations. In total 180 questionnaires were distributed, comprising 30 from each sub-group. One hundred and forty-three replies were received (79.4%), comprising 10 clients (33%), 24 architects (80%), 30 quan- tity surveyors (100%), 30 engineers (100%), 25 project managers (83%) and 24 general contractors (80%). The questions for each of the six groups of participants were designed to facilitate an inter-group comparison. In the discussion of the results, percentages given in tables refer to the proportion of re- spondents offering that perception. The in- tention of the survey was to reveal areas of concern for the industry within the process of project time, cost and quality manage- ment rather than to provide hard evidence of inter-group differences between members of the design team. Clients, as a group, are likely to be less ho- mogeneous than the other groups of par- ticipants. The majority of client respondents to the survey described themselves as being experienced in property development, with 80% claiming to have continuous or frequent involvement in property development (50%
  • 3. P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL 50 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 claimed a continuous involvement). Most clients (90%) reported being primarily in- volved in the commercial and industrial sec- tors of property development, with the majority (67%) being involved in the com- mercial sector. Average annual turnover varied considerably, but 89% of respondents claimed an annual turnover in excess of ZAR 10m (1 AU$ = ZAR 5.50). The majority of cli- ent respondents thus constitute organisa- tions wielding considerable financial influence in the property development mar- ket in South Africa, and have a frequent, if not continuous, involvement in property de- velopment. In this context, the client group exhibited reasonable homogeneity, but it should be noted that the views of small, one-off clients are almost certainly under- represented in this survey, as the data col- lection method would have limited their ability to participate. Survey results For the purposes of this study, various pro- curement systems have been grouped to- gether into three generic types, namely: conventional (traditional, negotiated, cost- plus); design and build (design and build, package deal, turnkey, develop and con- struct); and management-orientated (man- agement contracting, construction management, design and manage) (Mas- terman, 1992). The conventional method of building procurement is reported by nearly 70% of respondent clients in South Africa to be the most widely utilised procurement system. The management-orientated (21%) and design and build (9%) systems enjoy con- siderably less usage. The results are discussed question by ques- tion and compare the participating groups' opinions about each issue. Question 1: Please indicate whether clients are realistic with respect to expectations of time, cost and quality at the outset of the project. (Answer choice = all/most/some/ none of the time) The responses show that clients’ and con- sultants’ opinions are far from uniform. Cli- ents are relatively sanguine about their TCQ expectations, with a large majority believing each of these to be realistic. The most pes- simistic view of the reality of clients’ TCQ expectations is held by architects, with only clients’ quality expectations receiving a ma- jority affirmative response. This is probably attributable to the control over quality which architects perceive themselves to hold as principal agents for the client under conven- tional traditional procurement systems, as compared to the management of time and cost, for which they would assign responsi- bility to contractors and quantity surveyors, respectively. A similar response pattern is detectable with engineers and, given their principal role in engineering projects, a similar explanation may hold for their views. Apart from the client group, quantity sur- veyors hold the next most optimistic view, a clear majority believing that clients have realistic expectations about time, cost and quality from the outset of a project. The quantity surveyors’ views are closely matched by those of project managers. The views of engineers are probably influ- enced by the nature of engineering projects, where quality is usually highly specified at the outset, but time and cost are far more uncertain (e.g., the use of schedule of rates and cost-plus forms of contract for engi- neering projects). Given that engineering projects often comprise far fewer compo- nents than building projects, and that many engineering projects are commissioned by public sector agencies with substantial ex- perience, this may explain why engineers are more optimistic about realistic client expectations of quality. Contractors are surprisingly optimistic about the reality of client expectations for project time and quality. An explanation for this view of project time is not readily forth- coming, given that, for most conventional procurement systems, the contract period is not part of the contractor’s bid but is stipu- lated in advance by the client. Similarly, the defects liability period stipulated in most conventional procurement systems suggest that clients’ expectations of quality are con- siderably less than realistic. Contractors’ pessimistic view of the reality of client cost expectations is probably explained by their (the contractors) having to seek work in a highly competitive market. Responses for the project time objective exhibit the greatest variability. Given clients’ practical inability to model time perform- ance reliability, their highly optimistic view of the reality of their own expectations for this factor, at the outset of a project, de- serves more thorough research attention.
  • 4. PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS 51 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 Table 1: Perceived extent to which clients are realistic, all or most of the time, with respect to their expectations of project time, cost and quality at the outset of the project % of respondent groups All Clients Architects Quantity surveyors Engineers Project managers Contractors Project parameter (%) (%) (%) (%) (%) (%) (%) Time 57 90 33 67 47 60 63 Cost 57 70 44 83 41 72 46 Quality 74 80 65 83 59 84 79 Question 2: Please rank the following fac- tors in terms of their importance to build- ing clients. (Answer choice: 1 = most important; 3 = least important) All respondents to this question ranked pro- ject cost as the most important project pa- rameter to building clients. The interesting finding from the responses to this question is that, contrary to the views of other project team participants, clients rate project qual- ity as more important than project time per- formance. The converse was true for the other respondents. This suggests that cli- ents may well be prepared to sacrifice con- struction time for improved quality. Question 3: To what extent is an attempt made by the procurement team to match client needs with the characteristics of dif- ferent procurement systems? (Answer choice:(always/sometimes/never) Clearly, clients have a false illusion about the extent to which consultants and contractors will match procurement systems to clients’ needs. Table 2 below indicates that while the majority of clients (67%) believe that the procurement team does match their needs to the appropriate procurement system, the perception is not supported by the procurement team themselves. The majority of the building professionals surveyed clearly believed that they did not usually attempt to match their clients’ needs to an appropriate procurement system. It is possible that they did not see any need to do so, given the overwhelming prevalence of the traditional systems. The danger here is not only that consultants are not properly advising their clients in this regard (and thus clients may not be getting the procurement system which best matches their needs), but also (and more importantly) that clients are erroneously believing that they are actually receiving such advice from the procurement team. Question 4: What proportion of building projects are completed within the client’s agreed budget for the project? (Answer choice = all/most/some/none of the projects) The response data is shown in Table 3. Cli- ents clearly appreciate the greater cost cer- tainty attributable to design and build procurement systems. Architects, however, see less potential in management-oriented systems or antipathy towards procurement systems which appear to diminish archi- tects’ traditional leadership roles in projects. Quantity surveyors appear optimistic about the capacity of all three procurement sys- tems to maintain project cost budgets. En- gineers, on the other hand, are relatively pessimistic about this for design and build and management-oriented procurement systems. Project managers show increasing confi- dence the capacity of alternative procure- ment systems to maintain project cost budgets, as their own level of involvement increases. Contractors are highly confident of their own ability to meet client cost limits for pro- jects under design and build and manage- ment-oriented procurement, but are less optimistic about these limits being main- tained on conventional traditionally- procured projects. Question 5: To what extent do clients make changes to the original brief (in respect to time, cost and quality) after the start of the project? (Answer choice = always/some- times/never) Eighty percent of client respondents be- lieved that they never make changes to the original brief after the start of the project. This apparent high regard for their ability to stick to the original brief is clearly not shared by their consultants, who believe that changes do occur at least sometimes
  • 5. P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL 52 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 Table 2: Perceptions of the extent to which the procurement team always and sometimes attempt to match client needs with the characteristics of different procurement systems during the election of a procurement system % of respondents groups All Clients Architects Quantity surveyors Engineers Project managers Contractors (%) (%) (%) (%) (%) (%) (%) Extent of the match 43 67 48 43 37 44 25 Table 3: Perceptions of whether all or most building projects are completed within the client’s agreed budget (building cost) for the project % of respondent groups All Clients Architects Quantity surveyors Engineers Project managers Contractors Procurement method (%) (%) (%) (%) (%) (%) (%) Conventional 78 78 75 83 83 75 69 Design and build 77 83 71 76 58 89 94 Management- orientated 75 67 54 77 59 95 89 Table 4: Perceived extent to which inadequate briefing of the procurement team by the client is always responsible for client dissatisfaction with the resultant building in terms of time, cost and quality % of respondent groups All Clients Architects Quantity surveyors Engineers Project managers Contractors Project parameter (%) (%) (%) (%) (%) (%) (%) Time 24 30 22 23 13 20 42 Cost 29 56 35 23 30 21 29 Quality 26 33 22 30 35 12 25 Architects = 58%; QuantitySurveyors = 67%; Engineers = 70%; Project Managers = 60%). Nor are clients’ views shared by contrac- tors, with 71% believing that changes always or sometimes took place. This finding sug- gests that there is a serious gap between the perceptions of clients and the other members of the project procurement team about what constitutes a variation to the original brief, and that consultants in par- ticular may not be successfully communicating the full implications of project variations to their clients. Question 6: Does the procurement team utilise a formal brief-elicitation procedure for determining client requirements in respect of the project? (Answer choice = always/sometimes/never) Surprisingly, the responses to this question were considerably worse than expected. Only 44% of clients believe that the pro- curement team utilises formal brief- elicitation procedures. Similarly, 57% of ar- chitects and 37% of quantity surveyors be- lieve that formal brief-elicitation procedures are utilised for conventionally procured pro- jects. A lack of understanding on the part of the procurement team about what consti- tutes a formal brief-elicitation process may explain the responses to this question. Ar- chitects and quantity surveyors might have been expected to display far more confi- dence in formal brief-elicitation procedures for conventionally-procured projects. Question 7: In your experience, is inade- quate briefing of the procurement team by the client responsible for client dissatisfac- tion with the building in terms of time, cost and quality? (Answer choice = always/ sometimes/never) The results to this question tend to contra- dict those obtained in Question 6. If the re- sponses to Question 6 are reliable, then far higher percentages could have been ex-
  • 6. PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 53 pected for the ‘always’ response to this question. The logic for this is that, if formal brief-elicitation procedures are not always used, then inadequate briefing is likely to occur and hence there will be higher levels of client dissatisfaction with the finished building in terms of time, cost and quality. The mismatch of responses to Questions 6 and 7 could be explained by theorising that an adequate project brief may not always be attainable at the outset, and that it often “grows” with the project development. Question 8: At the outset of the project, do clients know what their needs are with re- spect to the following factors? (Answer choice = always/sometimes/never) Table 5 shows that all respondent groups (including clients) have little faith in clients’ ability to know exactly what they want at the outset of a project, particularly with respect to time schedules, quality requirements and methods of procuring the building. This lends support to the proposition theorised above. Only client respondents believe that they knew at the outset what level of func- tional performance they expect from the completed building. Other respondents were far more pessimistic about clients knowing this. This points to the possibility of a communication failure occurring between clients and their professional advisors. Question 9: What proportion of clients use their own resources to monitor and control construction time, cost and quality? (Answer choice =all/most/some/none) For the purposes of this question, ‘control’ refers to the effective management of pro- ject time, cost and quality factors. From Ta- ble 6 it is clear that consultants and contractors hold a pessimistic view of cli- ents’ capacity to monitor and control the TCQ performance of projects. The majority of clients (80%), however, believe that they have the resources available in order to adequately monitor and control project cost. It should be incumbent upon consultants to ensure that the accuracy and reliability of their clients’ cost monitoring and control resources at least matches their own. Table 5: Perceived extent to which clients always know their requirements at the outset of the project % of respondent groups All Clients Architects Quantity surveyors Engineers Project managers Contractors Client requirement (%) (%) (%) (%) (%) (%) (%) Budget limit 58 80 35 70 67 60 44 Functionality of building 29 60 26 27 23 33 25 Time schedules 35 40 39 40 17 52 29 Quality requirements 23 50 18 20 17 28 21 Procurement method 10 30 0 13 10 4 13 Required return on investment 58 70 52 60 66 58 48 Table 6: Perceptions of whether all or most clients use their own resources to monitor and control construction time, cost and quality % of respondents Clients Archi- tects Quantity Surveyors Engi- neers Project managers Contractors Project parameter (%) (%) (%) (%) (%) (%) Time 40 30 37 13 20 21 Cost 80 35 43 23 33 50 Quality 40 9 37 10 20 29
  • 7. P.A. BOWEN, K.A. HALL, P.J. EDWARDS, R.G. PEARL, AND K.S. CATTELL 54 THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 Table 7: Perceptions about whether client objectives with respect to time, cost and quality (as laid down in the brief) are always achieved on building projects (C = Conventional; D = Design and Build; M = Management oriented) % of respondent groups Clients Architects Quantity surveyors Engineers Project Managers ContractorsProject parameter C D M C D M C D M C D M C D M C D M Time 22 40 0 21 13 31 24 50 35 7 17 4 46 52 73 18 41 47 Cost 33 40 20 22 27 27 25 32 8 4 29 4 46 52 59 10 59 41 Quality 11 20 0 32 14 27 50 5 8 25 13 13 64 38 62 43 35 35 Table 8: Perceptions about whether clients are satisfied with the time, cost and quality management of their building projects using the listed procurement systems (C = Conventional; D = Design and Build; M = Management oriented) % of respondent groups Clients Architects Quantity surveyors Engineers Project Managers Contractors Project parameter C D M C D M C D M C D M C D M C D M Time 100 100 100 91 73 80 41 95 91 97 81 92 81 90 86 75 93 94 Cost 78 60 60 96 80 80 62 74 74 93 69 88 81 84 91 75 80 94 Quality 67 40 40 96 47 87 77 42 91 93 50 70 96 79 91 80 67 81 Question 10: To what extent are clients’ objectives with respect to time, cost and quality (as laid down in the brief) achieved on building projects? (Answer choice: aways/sometimes/never) Project managers and contractors are the only respondent groups to exhibit at least one majority positive response in each of their procurement system/TCQ matrices. The majority of project managers believe that client time, cost and quality objectives are always achieved under management- oriented procurement systems. A smaller majority believe that time and cost objec- tives (but not quality) are always achieved under design-build systems, while a larger majority believe that only quality objectives are always achieved under conventional procurement systems. It seems likely that the project managers’ responses are condi- tioned by the role they see themselves play- ing in achieving client TCQ objectives. Contractor respondents are most confident about their ability to always meet client cost objectives under design-build procurement systems; which might be expected, given the nature of these systems, but they are pes- simistic in every other respect for all pro- curement systems. Quantity surveyor respondents are evenly split about whether design-build systems can always deliver client time objectives; and are similarly split about whether con- ventional systems can always achieve client quality objectives. All other respondent groups are generally pessimistic about the capacity of any procurement system to al- ways achieve any of the client’s TCQ objectives. Question 11: In general, how satisfied are clients with the time, cost and quality man- agement of their projects under the listed procurement systems? (Answer choice: satisfied/dissatisfied) According to the client respondents, the conventional systems of building procure- ment yield the greatest level of client satis- faction with respect to time, cost and quality management on building projects. Clients appear to be indifferent between design and build and management-orientated systems. Within the client group responses relating to the conventional system, it is noteworthy that satisfaction with time management ranks the highest, followed by cost man- agement. Indeed, clients appear dissatisfied with quality management under design and build and management-orientated systems. Other respondent groups generally rate cli- ent satisfaction with time, cost and quality management on building projects as being higher (under all three procurement sys- tems) than do the client respondents. Two points are noteworthy. The first point relates to quality management, where architects,
  • 8. PERCEPTIONS OF TIME, COST AND QUALITY MANAGEMENT ON BUILDING PROJECTS THE AUSTRALIAN JOURNAL OF CONSTRUCTION ECONOMICS AND BUILDING VOL.2 NO.2 55 quantity surveyors and engineers point to disturbing levels of client satisfaction in this regard. Clearly room for improvement exists on the part of the procurement team. The second point refers to the response of quan- tity surveyors regarding cost management under conventional procurement systems. Only 62% of quantity surveyors claim that clients are always satisfied in this regard— the very function this group of professional consultants is charged with managing. CONCLUSIONS This paper has reported on the findings of a South African national questionnaire survey of the opinions project team participants hold about the relationship between time, cost and quality management and the at- tainment of client objectives. Clients’, contractors’ and consultants’ opin- ions with respect to client expectations of time, cost and quality at the outset of the project are not uniform. Clients believe their time, cost and quality expectations to be realistic, whereas contractors and consult- ants do not believe that this is generally so. Clients rate project quality as more impor- tant than project time performance, whereas contractors and consultants be- lieve that clients actually hold a converse view. Contractors and clients place great confi- dence in the time performance of design and build procurement systems but have slightly less confidence in the conventional and management-oriented procurement systems. Lower levels of confidence were evidenced with respect to the cost perform- ance of projects under all the various pro- curement systems. Clients believe that variations only some- times occur after the start of the project. There is a large discrepancy between the perceptions of clients and other members of the project procurement team about what constitutes a variation to the original brief. All members of the project procurement team showed little faith in the clients’ ability to know exactly what they wanted at the out- set of the project. Clients, contractors and building profes- sionals believe that the choice of building procurement system has little influence on the level of subsequent cost variations to the contract. Clients believe that they have the resources to monitor and control project cost. Contractors and building professionals did not believe that this is so. Client induced changes are seen by contrac- tors and building professionals to contribute the most to project time over-runs. Quantity surveyors see the potential for effective time management increasing in the construction phase of the project delivery process, whereas project managers believe that the briefing stage offers the highest potential for the effective management of time. The conventional systems of building pro- curement yield the greatest level of client satisfaction with respect to time, cost and quality management on building projects. High levels of satisfaction were noted for time management. Clients are more likely to be dissatisfied with project quality man- agement under design and build and man- agement-orientated procurement systems. The purpose of the research was to explore the proposition that a recognition of the ‘human’ factor, i.e., perceptions within the project team of the management of time, cost and quality, would assist attempts to address the perceived shortcomings of TCQ management. The findings of this survey indicate that misperceptions do exist among project team members regarding the time, cost and quality management associated with building projects and potentially have an impact on the ability of the project team to achieve client objectives. While the find- ings of the research do not warrant any change in practice at this stage, the re- search itself has aided in gaining a richer understanding of the complexities of ‘hu- man’ issues inherent in the management of time, cost and quality. More importantly, it points the way forward for further research into the ‘human’ aspect of how project teams can be more effectively managed in order to achieve client objectives, thereby providing a catalyst for change in practice. ACKNOWLEDGEMENTS The authors wish to acknowledge, with thanks, the financial support of the Founda- tion for Research Development (F.R.D.) and the Centre for Science Development (C.S.D). In addition, thanks are also extended to Lara Opperman for her work on the data coding and BMDP programming, and to Pauline Makonese for formulating the tables. This paper extends the procurement systems research being undertaken at the University of Cape Town.
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