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Guía de Marketing de Octubre: display y remarketing

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October Marketing Guide on Display and rfemarketing

Publicado en: Marketing
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Guía de Marketing de Octubre: display y remarketing

  1. 1. Copyright ©2014 WSI | All rights reserved | Each WSI business is independently owned and operated. MARKETING GUIDEOctober 2014 EVERYTHING YOU NEED TO BUILD YOUR OWN (awesome) REMARKETING CAMPAIGN WSI is the world leader in digital marketing and we’re equipped to implement a full suite of internet solutions. But, of course,we’ll work with you to determine which strategies are best-suited to accomplish your business goals. For more information, get in touch with RaúlVega at raul.vega@wsimercadotecniadigital.com. DROP US A LINE, WE’D LOVE TO HELP. Remarketing gives you the chance to engage your audience long after they’ve left your website. Additional exposure to anyone who’s shown interest in your company helps keep your brand up front and center during the most important steps of the buying cycle! In the end, your display ads and remarketing prowess will nudge them even closer to becoming yet another one of your satisfied customers! DISPLAY AD SIZES: (in pixels) •728 x 90: Leaderboard •468 x 60: Banner •336 x 280: Large rectangle •300 x 250: Inline rectangle •320 x 50: Mobile leaderboard •250 x 250: Square •200 x 200: Small square •160 x 600: Wide skyscraper •120 x 600: Skyscraper 728 x 90 468 x60 336 x 280 250 x 250 300 x 250 200 x 200 160 x 600 120 x 600 320 x 50 IMAGE FORMAT: •GIF, JPG, PNG, SWF* (*Unavailable for mobile leaderboard) •50k maximum file size for all display ad images! ANIMATION RESTRICTIONS: •Animations should be 30sec. or less •GIF ads should be 5 fps or slower 50kb max 30sec max 5fps max CAMPAIGN QUICKLIST:  Incorporate A/B testing Send ads to dedicated and optimized landing pages Create multiple campaigns for each objective Expect lower click through rates (CTR) but higher conversions Continuously refine sites showing your display ads    

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