#AlmaMedia 's CEO Kai Telanne gave this presentation November 27, 2013 for investors in Helsinki.

1. Welcome to Alma Media
CAPITAL MARKETS DAY 2013

2. Alma
Media’s
Capital
Markets
Day 2013
PROGRAM
SPEAKERS
Kai Telanne, CEO
Kari Juutilainen, SVP, Alma Regional Media
Kari Kivelä, SVP, IL-Media
J-P Loimovuori, SVP, Kauppalehti Group
Raimo Mäkilä, SVP, Alma Marketplaces
Minna Nissinen, SVP, Alma Diverso
Juha Nuutinen, CFO
Kai Telanne, CEO
TOPIC
Morning coffee
Driving transformation
in the media business
Spearheads for growth
News
Lifestyle
Career
Business
Coffee & Alma Expo
Financial waypoints
General Q&A
Closing remarks
Lunch with management
TIME
8.30
9.00
9.45
10.45
11.15
11.45
12.00
12.15

3. Driving transformation
in the media business
KAI TELANNE, PRESIDENT AND CEO
CAPITAL MARKETS DAY, HELSINKI 27/11/2013

4. 4
Strategic
offerings
will
make us
a winner
BUSINESS
CAREER
LIFESTYLE
NEWS

5. Our basic beliefs
MISSION
For individual freedom
and well-being.
Sustainable media cultivates
traditional journalistic values
while integrating broader
corporate responsibility in
all operations.
Freedom and pluralism
of journalism
Team play
Courage
The most exciting provider
of information, service and
experiences. The company
sets the stage for the future
of media.
SUSTAINABLE MEDIA
VISION
VALUES

6. BUSINESS
NEWS
LIFESTYLE
CAREER
BUSINESS
LIFESTYLE
CAREER
BUSINESS
CAREER
Alma Media today
–growing internationally

7. NET SALES 2012, MEUR FULL-TIME EMPLOYEES 2012
OTHER
COUNTRIES
12%
OTHER
COUNTRIES
30%
FINLAND FINLAND
320 1950
Alma Media today
–growing internationally

8. Market dynamics

9. Fundamental change drivers
ECONOMIC DOWNTURN
REDUCES ADVERTISING SPEND AND
MEDIA CONTENT PURCHASES
DIGITALISATION IMPACTS
THE MEDIA CONSUMPTION
AND ADVERTISING MIX

10. 1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
YTD
%
Ad volumes tied to GDP development
Advertising investments in Finland, y-o-y change
GDP of Finland, y-o-y change Sources: Statistics Finland, Advertisers’ Council, TNS
0%
-5%
-10%
-15%
-20%
5%
10%
15%

11. +5,1% -16,4%
TOTAL ADVERTISING
2013 YTD ADVERTISING MARKET CHANGE
SOURCE: TNS
PRINT ADVERTISING
ONLINE ADVERTISING
-9,2%
Weak
market
conditions
prevail

12. 1,4%
-5,2% 7,9% -13,5%
SERVICES REVENUE
AD SALES IN PRINTED
NEWSPAPERS
CONTENT SALES AD SALES IN
DIGITAL CHANNELS
-5,5%
This
impacts
business
dynamics
CHANGE Q3 2013 VS.Q3 2012
ADVERTISING SALES (COMBINED)

13. NEWSPAPER
GROUP TOTAL
DIGITAL CONSUMER SERVICES
KAUPPALEHTI GROUP
OTHER
In weak market,
cost control is important
CHANGE Q3 2013 VS. Q3 2012
Revenue,
change
Total cost,
change
EBIT w/o one-off
items, change
-10,5% -5,3% -48,8%
-3,5% -6,4% +23,1%
+3,9% -0,4% +33,2%
+3,9% +2,7% -33,6%
-6,1% -3,3% -28,8%

14. Need for cost control and
productivity measures is the
new normal in media.

15. More importantly, focus
needs to be on innovation,
growth and creating value
from digital information.

16. Changes in business dynamics impact key figures.
Still, publishing is a solid base..
Segment share of group revenues, revenue and EBIT development. YTD Q3 2013, %
NEWSPAPERS
OTHER
62%
1%
19%
18%
DIGITAL CONSUMER
SERVICES
KAUPPALEHTI GROUP
Revenue
EBIT

17. Changes in business dynamics impact key figures.
Still, publishing is a solid base...for digital growth.
28%
12,9%
10,9%
8,8%
6%
13,1%
15,7%
18%
24,3%
Sources: Statistics Finland, Advertisers’ Council, TNS
10
5%
20
30 10%
40
15%
50
60 20%
25%
30%
70
80
90
2008
2005
44
17,2 40
26,5 49
35,8 57 78 62
2009
2006 2010
2007 2011 2012 YTD Q3 13
Revenue from online business
Share of total revenue

18. Media is in rapid transition.

19. We are well prepared
and awake.

20. Investing in digital

21. Home market investments to support
digital growth
Examples 2012 - 2013:
- Kauppalehti.fi digital content packages
and mobile apps
- Iltalehti Plus
- Regional paywall and tablet trials
- E-kontakti.net acquisition
- Additional services for Etuovi.com
- Audience targeting toolkit AlmaScope

22. 2012:
Alma Media invested 70 mEUR in market-leading recruitment portals
in the Baltic states, Czech Republic, Slovakia and Croatia.
2013:
Alma Media and Monster partnered in career services across the area.
New countries Poland and Hungary.
International investments and partnerships
support digital growth

23. 20 40 50 80 100 120
Room for growth in digital channels
ONLINE AD
MARKET
GROWTH
ONLINE AD SPEND PER CAPITA (€)
SOURCE: ADEX BENCHMARK
NORWAY
UK
DENMARK
SWEDEN
NETHERLANDS
GERMANY
SLOVENIA
ROMANIA
FINLAND
IRELAND
CZECH REPUBLIC
POLAND
RUSSIA
SERBIA
SWITZERLAND
5%
-5%
15%
25%
35%

24. 20 40 50 80 100 120
Room for growth in digital channels
ONLINE AD
MARKET
GROWTH
ONLINE AD SPEND PER CAPITA (€)
SWEDEN
CZECH REPUBLIC
POLAND FINLAND
NORWAY
UK
DENMARK
NETHERLANDS
GERMANY
ROMANIA
IRELAND
RUSSIA
SERBIA
SWITZERLAND
5%
-5%
15%
25%
35%
SOURCE: ADEX BENCHMARK

25. Building the future

26. Strategy 2013
We will accelerate in 2014
DEVELOP PUBLISHING
Multimedia access to news.
Securing cash flow from the
publishing business.
Utilising the new printing facility.
DIGITAL GROWTH
Fostering organic growth
in the service business.
Integration of the acquired
businesses.
AGILE GROUP
Strategic agility.
Leadership skills.
IT systems.

27. Mission:
BY 2020
DIGITAL
50%
win the
trans-
formation
game.

28. Moving towards 2020
ALMA MEDIA TODAY
STRATEGIC FOCUS AREAS
ORGANIC
BUSINESS
DEVELOPMENT
M&A
M&A STRATEGY
ALMA MEDIA TOMORROW
DIGITAL 50 % OF REVENUE BY 2020
The most exciting provider of information,
service and experiences. The company
sets the stage for the future of media.
BUSINESS
CAREER
LIFESTYLE
NEWS
BUSINESS
CAREER
LIFESTYLE
NEWS
A booming digital services business
A revitalised newspaper business
Digital services and media growing
-
-
-
DIGITAL 28 % OF REVENUE
Digital services and advertising
growing with good profitablity levels
Digital content income picking up
Print revenues suffering from
digitalisation and from economic
downcycle
-
-
-
DIGITAL
SERVICES
MULTICHANNEL
CONTENT
MARKETING
SOLUTIONS
RESOURCES
& SKILLS
28%
50%

29. Focus
areas
2014
DIGITAL SERVICES
MARKETING SOLUTIONS
MULTICHANNEL CONTENT
RESOURCES & SKILLS

30. RESOURCES & SKILLS
DIGITAL SERVICES
MARKETING SOLUTIONS
MULTICHANNEL CONTENT
Paid digital content
Content cooperation
Use of group-level thematic content
Group-level multimedia service
solutions
Audience targeted advertising and
analytics
Mobile and web-TV advertising
Alma Career business growth
and synergies
Broadened offering for home
market digital consumer services
Widened revenue streams for
digital business
Forerunner in digital business
competencies
Cross marketing and online traffic
direction
IT investments and harmonisation
Focus
areas
2014
-
-
-
-
-
-
-
-
-
-
-
-

31. Spearheads
for Digital
Growth
BUSINESS
CAREER
LIFESTYLE
NEWS
DIGITAL CONTENT
REVENUE
CAREER
SERVICES
DIGITAL
ADVERTISING
ONLINE
TELEVISION