There are several types of branding strategies discussed in the document. Family branding refers to marketing a range of products under a single brand name to benefit from economies of scale and brand extension. Product branding gives individual brands under a family brand a distinct identity. Company branding, also known as corporate branding, uses a business's name as the brand name to create brand recognition and loyalty. Own label brands are brands created by distributors for their private label products. Manufacturer brands are created by producers to control the supply chain and ensure only designated suppliers are used. Global brands establish their brands worldwide to benefit from international advertising campaigns and economies of scale, while still appealing to local tastes.