Call to action
(CTA)

Call to action is a button that you
see on websites. The motive of the
CTA is to make your customer
take a specific action that you
want. Either it is sending your
customers to a checkout page or
asking them to download a free
offer or asking them to book a call
with you.

Examples of call to action
- Call us right now
- Book an appointment
- Buy now
- Get instant access

Let's learn how to put them
strategically on your landing
page to get maximum
outcome.

- Your first call to action should
be at the top of the page. It is a
must.
- Put your call to action when
you feel your customer is
convinced enough to take that
action.

- Add a call to action after
every section
- If you have a testimonial
section then put the call to
action

When you write features
about your product put the
call to action
After every section, you should
have a call to action.

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