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Semiotics Poster Exhibition with Rachel Lawes

Want to learn more about how people are leveraging the power of insights? This presentation shows contributed posters and discussion with Dr Rachel Lawes.

The Exhibition will stay open and free after 24 November 2020.

The exhibition will include Semiotics posters from:

Ajanta Roy
Joanne McNeish
Manisha Dikshit
Nmadinobi Chloé Nwangwu
Theresa Jones
Ray Poynter

This webinar is part of the Semiotics Read-A-Long series, accessible via NewMR.org

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Semiotics Poster Exhibition with Rachel Lawes

  1. 1. Sponsors Gold Silver
  2. 2. Using Semiotics in Marketing •  Welcome: Ray Poynter •  Sponsors •  Introduction: Dr Rachel Lawes •  The Exhibition •  Discussion •  Closing announcements
  3. 3. “SEMIOTICS DEBUT” Brought to you by Dr Rachel Lawes, author of “Using Semiotics in Marketing” and Ray Poynter of #NewMR
  4. 4. “SEMIOTICS DEBUT” In April 2020, a group of market researchers and insight professionals in a dozen countries embarked on a journey. Over several weeks, they read a book on semiotics, in a group read-along with the author.
  5. 5. “SEMIOTICS DEBUT” The book promised to give them real skills in semiotics; strong enough to make the foundations of a career ... … even if they were trying semiotics for the very first time.
  6. 6. “SEMIOTICS DEBUT” Week by week, the group completed many challenges and developed their own individual projects using semiotics. Six of those people developed posters that showcase their new-found skills.
  7. 7. “SEMIOTICS DEBUT” This exhibition proudly unveils the semiotics of MANISHA DIKSHIT AJANTA ROY JOANNE MCNEISH THERESA JONES N.CHLOÉ NWANGWU RAY POYNTER
  8. 8. MANISHA DIKSHIT
  9. 9. “THEATRE OF WORK” MANISHA DIKSHIT
  10. 10. “THEATRE OF WORK” MANISHA DIKSHIT
  11. 11. “I observed how my friends (and myself) transformed our work areas. In Singapore, where I live, IKEA has seen large queues as a result of all the home refurbishing people are doing.” “THEATRE OF WORK” MANISHA DIKSHIT
  12. 12. AJANTA ROY
  13. 13. “GREEN” AJANTA ROY
  14. 14. “GREEN” AJANTA ROY
  15. 15. “Green was found to connote positivity, wealth, celebration, success, good luck, auspiciousness and lots more. Black was a complete No.” “GREEN” AJANTA ROY
  16. 16. JOANNE MCNEISH
  17. 17. “WE ARE DOING THE BEST WE CAN” JOANNE MCNEISH
  18. 18. “WE ARE DOING THE BEST WE CAN” JOANNE MCNEISH
  19. 19. “The paper poster, made of ordinary printer paper, was the go-to communication tool for retailers big and small. I wanted to capture the posters before they disappeared and explore what they meant.” “WE ARE DOING THE BEST WE CAN” JOANNE MCNEISH
  20. 20. THERESA JONES
  21. 21. “LOCKDOWN” THERESA JONES
  22. 22. “LOCKDOWN” THERESA JONES men
  23. 23. “In a crisis, people might lean more heavily on gender roles which they were previously leaving behind.” “LOCKDOWN” THERESA JONES
  24. 24. N.CHLOÉ NWANGWU
  25. 25. “BRANDING A CONTINENT” N.CHLOÉ NWANGWU
  26. 26. “BRANDING A CONTINENT” N.CHLOÉ NWANGWU
  27. 27. “Semiotics allowed me to identify the audience for a ‘Global South’ code. The code is hugely relevant to my work on intergroup power dynamics.” “BRANDING A CONTINENT” N.CHLOÉ NWANGWU
  28. 28. RAY POYNTER
  29. 29. “ADVANCED ANALYTICS” RAY POYNTER
  30. 30. “ADVANCED ANALYTICS” RAY POYNTER
  31. 31. “Here are the signs and codes that allow us to recognise an agency is a specialist in analytics – beyond just the name and strapline.” “ADVANCED ANALYTICS” RAY POYNTER
  32. 32. AMAZON . KOGANPAGE.COM . WORLDWIDE
  33. 33. Dr Rachel Lawes, author of “Using Semiotics in Marketing” rachel@lawes-consulting.co.uk Ray Poynter of #NewMR ray@new-mr.com CONTACT
  34. 34. LET’S DISCUSS! Dr Rachel Lawes Ray PoynterManisha Dikshit Ajanta Roy Theresa Jones Joanne McNeishN.Chloé Nwangwu
  35. 35. Wrap-up •  Slides and Recordings •  Accessing the Exhibition •  Upcoming webinares –  Trends in Latin America, 3 December –  10 years of NewMR, 8 December •  Patreon •  Sponsors
  36. 36. Sponsors Gold Silver
  37. 37. Thank You

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