Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social media, sending videos via mobile, and even submitting videos to market research companies! The great news is that these recordings are high-quality, in-the-moment and completely behavioral-based.
Ipsos and Big Sofa are working together to leverage video to delve deeper into real consumer motivations and actions. Big Sofa’s platform quantifies video feedback through metrics such as duration, sequence, frequency and adjacencies – while also providing rich qualitative feedback.
Focusing on two use cases highlighting product usage over time and in-the-moment shopper behaviours, Ipsos and Big Sofa will discuss how video data is used on different types of studies to gather insights that researchers never imagined possible.
6. Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
REAL PEOPLE
“So my favourite beverage is
coffee. I just really love it. And I
usually drink three cups a day.
Not more, because my heart kinda
can’t handle the caffeine, after
three coffees, which is like a lot …”
GIVING REAL RESPONSES
8. Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
REAL DATA
Drying done later
Good lather
No rubber gloves
Running tap
Lots of rinsing
Uses sponge
No pre-soaking
Cutlery done last
Washing took 5 mins
Time: 17:45
Heavy dishes done first
No plug in sink
15. CASE STUDY #1: NEW PRODUCT INNOVATION
Oral Care Category
Business Questions
• How do consumers like the new product?
• What was their experience using it?
• What improvements need to be made?
Methodology:
Survey + Mobile Diary
50 respondents in each of two cells
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
16. Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
CASE STUDY #1: NEW PRODUCT INNOVATION
Oral Care Category
Benefits
• Learn things not possible to have
learned from questions
• Get human stories beyond the data
• Understand and illustrate ‘the why’
• In-moment and reflective
• 6x the amount of language
17. Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
CASE STUDY #2: IN-STORE BEHAVIOUR ANALYSIS
Business Question
How do consumers react to new products
on the shelf?
Methodology:
Wearable cameras and reflective
self-filmed mobile diaries
100 respondents
500 minutes
18. BENEFITS:
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
CASE STUDY #2: IN-STORE BEHAVIOUR ANALYSIS
Benefits
• AI/human analysis of natural
behavior at scale
• What’s happening beyond heatmaps
• See pain points and opportunities
19. Online Dashboards Data Tables Film Outputs Continued Value via
Video Databases
Video delivers…
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video