It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality remains the same. When quantitative processes are taking advantage of AI and automation, is this solution even a possibility for qualitative research given its human-centric nature? If so, what are the trade-offs? Based on the results of a head-to-head competition judged by Danone, comparing machine analysis, human analysis and a mix of the two, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.

1. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation
(Wo)man vs machine
From compe22on to collabora2on
Janneke van den Bent
SKIM

2. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

3. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

4. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

5. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

6. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

7. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

8. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

9. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

10. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

11. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

12. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

13. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

14. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

15. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

16. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

17. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

18. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

19. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

20. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation

21. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation
Thank You!
Janneke van den Bent
j.vandenbent@skimgroup.com
+31 10 282 3554
SKIM

22. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation
Q & A
Janneke van den Bent
SKIM
Ray Poynter
NewMR

23. (Wo)men vs Machine – from compe44on to collabora4on
Janneke van den Bent, SKIM
The Future of AI
& Automation
NewMR 2018 Sponsors
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