This my project and portfolio 1 that I've presented for week 3 at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Raymos Nesbitt
Project & Portfolio I: Week 3
April 26, 2020

2. Raymos Nesbitt grew up on a small island called
Nassau, Bahamas. This island culture was always
musically inclined due to its festival “Junkanoo”.
However, there wasn’t any kind of music industry.
The Baha men who’s hit single was “who let the dogs
out” was signed to Sony music, this opened his eyes to
the music industry. He has dreams of Managing
Artists for Atlantic Records. Since graduating the
Audio Production program in 2017. Raymos had
became a head mix engineer at EVS and FWMB
records, Raymos enrolled in the Bachelors of science
music business at Full Sail Universitywhere he’s
focused on developing Artist Management skills
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Social Media Coordinator
• International Commerce Manager
Caregiver Archetype - Focused on
Helping artist feel secure in making
industry decisions so they don’t feel
alone. Will remain professional and
and will go above and beyond for my
clients.
Artist Management for the Music Industry

4. • DEMOGRAPHICS: 50% Male and
Female, 21-40 years old,
PredominatelyWhite and Afrian
American, Married, College
Educated, Located in middle-
America.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, Passionate about
music, adheres to conservative
lifestyles and opinions and
considerate .
• IDEAL AUDIENCE
MEMBERS:Krista Jones Director ,
Human Resources (WMG), Alexander
Soifer, Director, A&R(WMG), Rebeca
Leon, Director of Marketing (EMI)
Recruiters & Hiring Managers at WMG, EMI, and SONY
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level management position at WMG.
‣ Build references and connect with recruiters and
hiring managers at WMG by May 30 , 2022
Mid Term: (2027)
• Bring new recording artist with talent to the record label.
Giving them opportunity to get signed.
‣ Help increase revenue for both label and Artist by
20% quarterly.
Long Term: (2042)
• Establish a working relationship with the record label, so
that I can get an endorsement to help more upcoming
Artist .
‣ Save a total of $50,000, and invest in 3 Artist. Build a
portfolio to showwhat I have to offer the record label
for endorsement by December 15 , 2042.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Artist Management 50%
Pro Tools 89%
Time Management 50%
Public Speaking 80%
SOFTHARD
CRM Software 10%
Negotiation 50%
Persuasion 75%
Speaking 60%
SOFTHARD

7. I help new artist get their first major record
deal by providing them with all the resources
needed, so that they can patch and submit top
quality music to increase their chances of
getting signed.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years service tech with Dish Network
• 1 year Artist Management for Oshane
James (HempG)
Education:
• Audio Production Certificate, Samsung
Certification
• Music Business, B.S., Full Sail University (Exp. 2022)
Awards:
• Low Repair 12 Tech
• Lowvoltage Samsung tech

9. COMPETITION
Sara Sano Di Fabio
Industry Experience:
• Self employed video producer and
actress for 6 years.
Education:
• Student graduated Music Business B.S. at Full Sail
University in 2019
Leadership Experience:
• Music Business Association
• Recording Academy Grammy U
• NSCS
Skills and Proficiencies:
• Music Composition - 6 endorsements
• Singer- Songwriter - 6 endorsements
• Creativity Skills - 6 endorsements
Raymos Nesbitt
Overall Online Presence:
• 500+ connections, banner image not yet customized,
Professional headshot, fully detailed throughout profile,
two videos published, active on instagram, URL is
customized
• Grade: Average , 80 out of 100
Industry Experience:
• Manger and Head Mix Engineer for 3
years at Envision Soundz llc
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Senior Tech for Dish Network
• Head Engineer at EVS and FWMB Records
• Recording Academy Grammy U
Skills and Proficiencies:
• Music Production - 0 endorsements
• Mix Engineering - 0 endorsements
• Audio Engineer - 0 endorsements
Overall Online Presence:
• 100 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
four content pieces, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: Average, 50 out of 100

10. COMPETITION
Tyree Smith
Industry Experience:
• Work in the A&R and Management
field for 6 years.
Education:
• Student graduated in 2016. Completing Music Business
B.S. at Bay State College.
Leadership Experience:
• Assistant A&R at Atlantic Records
• Artist Service Coordinator at WMG
• A&R Research intern at APG
• Digital Marking intern
Skills and Proficiencies:
• A&R- 32 endorsements
• Social Media- 39 endorsements
• Social Media Marketing- 30 endorsements
Raymos Nesbitt
Overall Online Presence:
• 500+ connections, banner image not yet customized,
Professional headshot, fully detailed throughout profile,
two videos published, active on instagram, URL is
customized
• Grade: Average , 89 out of 100
Industry Experience:
• Manger and Head Mix Engineer for 3
years at Envision Soundz llc
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Senior Tech for Dish Network
• Head Engineer at EVS and FWMB Records
• Recording Academy Grammy U
Skills and Proficiencies:
• Music Production - 0 endorsements
• Mix Engineering - 0 endorsements
• Audio Engineer - 0 endorsements
Overall Online Presence:
• 100 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
four content pieces, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: Average, 50 out of 100

11. BRAND POSITION
Approaching with respect, listening , and
committing top customer service by Mixing
your record with profection.
RAYMOS “L-MO MIXED IT” NESBITT
Raymos earned the nickname
“L-mo Mixed it” when he first
started mixing records. L-mo
was a nick name his aunt give
him.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Namm Show
‣ January 21 - 24 |Anaheim Convention Center • Southern
California
• The Recording Academy Grammy U
‣ Collegiate Membership | Florida Chapter
• Music Biz 2020 MBA
‣ August 16 - August 19, 2020 | JW Marriot Nashville.
Artist Management
• Primary Content: est. an Artist Development class called
“Artist Sharpen Artist”; 60 min. Classes prepping young artist
between the age of 12-21how to perfect their craft ; 2 classes
per week; host and syndicate through Envision Soundz.
• Primary Tools: IGTV and YouTube - promote videos 30 sec. ;
LinkedIn - network with industry pros and publish monthly
articles highlighting special guest.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my Artist Management skills and
embed session videos.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior- A&R with at least 25 yrs of experience
in Music industry; family man that has passion for
music, Dec. 2020
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2022
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, May 2022
• Negotiation Skills Training - Linkedin.com
• WordPress 5 Essential Training - Linkedin.com , May
2022
Soft Skills
• Using persuasion at work- Lynda.com, Dec 2020
• Speaking with confidence, Oct. 2020
• Join local The Recording Academy Grammy U and
regularly attend monthly events, starting January 2021

14. Raymos Nesbitt
You know how new artists never really get the
proper couching from industry professionals?
Well, what I do is look for new talented artist,
produce records for them so that they can entertain and
Gain a fanbase. My intention is to make sure that the artist gets sign, treated
and compensated fairly. In fact, after working 3 years as a Mix Engineer, I
decided to manage, produce and Mixed a few records that helped a local artist
and myself increase our brand awareness online in just one month.
“

15. REFERENCES
Di Fabio, S. (2020). Sara Sano Di Fabio LinkedIn Profile.
Retrieved April 27, 2020, from https://www.linkedin.com/in/
sarasano/
Smith, T. (2020). Tyree Smith LinkedIn Profile. Retrieved April
26, 2020, fromhttps://www.linkedin.com/in/tyreesmith/
ONETOnLine.org. (2019). Summary Report for: 13-1011.00 -
Agents and Business Managers of Artists, Performers, and
Athletes. Retrieved April 29, 2020, from https://
www.onetonline.org/link/summary/13-1011.00
WMG. (2020). WMG Company Page on Glassdoor. Retrieved
April 29, 2020, fromhttps://www.glassdoor.com/Reviews/
Warner-Music-Reviews-E13163.htm
WMG Career Site. (2020). Music Management Coordinator- Job
Description. Retrieved April 29, 2020, from https://
wmg.wd1.myworkdayjobs.com/en-US/WMGUS/job/USA---
New-York---1633-Broadway/Music-Management-
Coordinator_R-011266
WMG Career Site. (2020). Social Media Coordinator - Job
Description. Retrieved April 29, 2020, from hhttps://
wmg.wd1.myworkdayjobs.com/en-US/WMGUS/job/USA---
New-York---1633-Broadway/Assistant--Urban-A-R_R-011171
The Recording Academy, Grammy U. (2020). The Recording
Academy Page on LinkedIn. Retrieved April 29, 2020,
fromhttps://www.linkedin.com/company/recordingacademy/
NAMM.org. (2020). 2019 Global Rodeo Conference. Retrieved
April 26, 2020, from https://www.namm.org/exhibit/wn21
Musicbiz.org. (2020). Event Schedule. Retrieved April 29, 2020,
from https://musicbiz.org/events/