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#GivingTuesday 2014 - Get Creative with Your Campaign!

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Learn about some easy-to-use tools to enhance your videos and photos for your #GivingTuesday fundraising page.

Watch the full presentation at: https://www.youtube.com/watch?v=XH66urLqvfM

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#GivingTuesday 2014 - Get Creative with Your Campaign!

  1. Get Creative with Your Campaign
  2. @Razoo Razoo Giving Tweet about today’s webinar #RazooGT14
  3. Sam Lundquist Creative Director sam@razoo.com
  4. Today, let’s get creative.
  5. Photos Videos
  6. + = 2x more likely to reach goal
  7. All you need…
  8. …your phone! (or borrow a friend’s)
  9. Photos
  10. Photos Select Your Subject People Faces connect others to your story. Action Great action shots give photos energy. Emotion Capture emotions to help others relate. Work Show people what you do.
  11. Photos Frame Your Subject Don’t center your images. Your photos will lack energy. Use the Rule of Thirds Line up your subject with the gridlines, not the boxes.
  12. Photos Frame Your Subject Move toward your subject. Physically get closer toward your image. Try not to use your phone’s zoom. Your image will get blurry and grainy.
  13. Photos Frame Your Subject Go landscape! Especially when shooting people. You’ll have more flexibility later.
  14. Photos Add Text and Graphics Inspirational Quotes Event Promotion Holiday Wishes Mission Statements Cool Statistics Blog Images
  15. Photos Add Graphics $1.99 for iPhone, iPad, and Android
  16. Photos Add Filters and Editing Filters can make your photos shine. Pop your colors. Add some age. Change the mood. Quiet the photo. Don’t overdo it! Too much editing makes photos look fake. Ask yourself why. Only add filters for a reason.
  17. Photos Add Filters and Editing FREE for iPhone, iPad, and Android Share to Twitter, Facebook, Pinterest, Albums, Emails, and Printing Formats Only square “Polaroid” format
  18. Photos Add Filters and Editing FREE for iPhone, iPad, and Android Editing Filters, image tuning, color controls Share to Twitter, Facebook, Pinterest, Albums, Emails, and Printing Formats Any format
  19. Videos
  20. Videos Find Your Light Lots of light! Outdoor, bright light is the best. Supplement your light if needed. Get overhead light.
  21. Videos Frame Your Subject Go landscape! Especially when shooting people. You’ll have more flexibility later.
  22. Videos Get Good Sound Get quiet. Find a quiet space to shoot if you need to hear words. Use microphones only if necessary.
  23. Videos Editing FREE for iPhone, iPad, and Mac Editing Add voiceover, music, sound, transitions, effects, and more. Share to YouTube, Vimeo, or a file. iMovie
  24. Videos Editing iMovie FREE for iPhone and iPad
  25. Videos Editing FREE for NPs online and iPhone and Android Editing Turn photos and videos into AWESOME slideshows. Share to YouTube, Vimeo, or a file. Animoto
  26. Videos Editing Animoto FREE for NPs online and iPhone and Android
  27. + = 2x more likely to reach goal
  28. A 24-Hour Giving Day on December 2, 2014 from 12:00am - 12:00pm EST
  29. Join us at givingtuesday.razoo.com Got questions? support@razoo.com

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