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Get Creative with 
Your Campaign
@Razoo Razoo Giving 
Tweet about today’s webinar #RazooGT14
Sam Lundquist 
Creative Director 
sam@razoo.com
Today, let’s get creative.
Photos Videos
#GivingTuesday 2014 - Get Creative with Your Campaign!
+ = 2x 
more likely 
to reach 
goal
#GivingTuesday 2014 - Get Creative with Your Campaign!
#GivingTuesday 2014 - Get Creative with Your Campaign!
#GivingTuesday 2014 - Get Creative with Your Campaign!
#GivingTuesday 2014 - Get Creative with Your Campaign!
#GivingTuesday 2014 - Get Creative with Your Campaign!
#GivingTuesday 2014 - Get Creative with Your Campaign!
All you need…
…your phone! 
(or borrow a friend’s)
Photos
Photos 
Select Your Subject 
People 
Faces connect others 
to your story. 
Action 
Great action shots 
give photos energy. 
Emotion 
Capture emotions to 
help others relate. 
Work 
Show people what 
you do.
Photos 
Frame Your Subject 
Don’t center 
your images. 
Your photos 
will lack energy. 
Use the Rule of Thirds 
Line up your subject 
with the gridlines, 
not the boxes.
Photos 
Frame Your Subject 
Move toward 
your subject. 
Physically get closer 
toward your image. 
Try not to use 
your phone’s zoom. 
Your image will get 
blurry and grainy.
Photos 
Frame Your Subject 
Go landscape! 
Especially when 
shooting people. 
You’ll have more 
flexibility later.
Photos 
Add Text and Graphics 
Inspirational 
Quotes 
Event 
Promotion 
Holiday 
Wishes 
Mission 
Statements 
Cool 
Statistics 
Blog 
Images
Photos 
Add Graphics 
$1.99 
for iPhone, iPad, 
and Android
Photos 
Add Filters and Editing 
Filters can make 
your photos shine. 
Pop your colors. 
Add some age. 
Change the mood. 
Quiet the photo. 
Don’t overdo it! 
Too much editing 
makes photos look fake. 
Ask yourself why. 
Only add filters 
for a reason.
Photos 
Add Filters and Editing 
FREE 
for iPhone, iPad, 
and Android 
Share to 
Twitter, Facebook, 
Pinterest, Albums, 
Emails, and Printing 
Formats 
Only square 
“Polaroid” format
Photos 
Add Filters and Editing 
FREE 
for iPhone, iPad, 
and Android 
Editing 
Filters, image tuning, 
color controls 
Share to 
Twitter, Facebook, 
Pinterest, Albums, 
Emails, and Printing 
Formats 
Any format
Videos
#GivingTuesday 2014 - Get Creative with Your Campaign!
Videos 
Find Your Light 
Lots of light! 
Outdoor, bright light 
is the best. 
Supplement your light 
if needed. 
Get overhead light.
Videos 
Frame Your Subject 
Go landscape! 
Especially when 
shooting people. 
You’ll have more 
flexibility later.
Videos 
Get Good Sound 
Get quiet. 
Find a quiet space 
to shoot if you need 
to hear words. 
Use microphones 
only if necessary.
Videos 
Editing 
FREE 
for iPhone, 
iPad, and Mac 
Editing 
Add voiceover, music, 
sound, transitions, 
effects, and more. 
Share to 
YouTube, Vimeo, 
or a file. 
iMovie
Videos 
Editing 
iMovie 
FREE 
for iPhone 
and iPad
Videos 
Editing 
FREE for NPs 
online and 
iPhone and Android 
Editing 
Turn photos and 
videos into 
AWESOME 
slideshows. 
Share to 
YouTube, Vimeo, 
or a file. 
Animoto
Videos 
Editing 
Animoto 
FREE for NPs 
online and 
iPhone and Android
#GivingTuesday 2014 - Get Creative with Your Campaign!
+ = 2x 
more likely 
to reach 
goal
A 24-Hour Giving Day 
on December 2, 2014 
from 12:00am - 12:00pm EST
Join us at givingtuesday.razoo.com 
Got questions? support@razoo.com

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#GivingTuesday 2014 - Get Creative with Your Campaign!

  • 1. Get Creative with Your Campaign
  • 2. @Razoo Razoo Giving Tweet about today’s webinar #RazooGT14
  • 3. Sam Lundquist Creative Director sam@razoo.com
  • 4. Today, let’s get creative.
  • 7. + = 2x more likely to reach goal
  • 15. …your phone! (or borrow a friend’s)
  • 17. Photos Select Your Subject People Faces connect others to your story. Action Great action shots give photos energy. Emotion Capture emotions to help others relate. Work Show people what you do.
  • 18. Photos Frame Your Subject Don’t center your images. Your photos will lack energy. Use the Rule of Thirds Line up your subject with the gridlines, not the boxes.
  • 19. Photos Frame Your Subject Move toward your subject. Physically get closer toward your image. Try not to use your phone’s zoom. Your image will get blurry and grainy.
  • 20. Photos Frame Your Subject Go landscape! Especially when shooting people. You’ll have more flexibility later.
  • 21. Photos Add Text and Graphics Inspirational Quotes Event Promotion Holiday Wishes Mission Statements Cool Statistics Blog Images
  • 22. Photos Add Graphics $1.99 for iPhone, iPad, and Android
  • 23. Photos Add Filters and Editing Filters can make your photos shine. Pop your colors. Add some age. Change the mood. Quiet the photo. Don’t overdo it! Too much editing makes photos look fake. Ask yourself why. Only add filters for a reason.
  • 24. Photos Add Filters and Editing FREE for iPhone, iPad, and Android Share to Twitter, Facebook, Pinterest, Albums, Emails, and Printing Formats Only square “Polaroid” format
  • 25. Photos Add Filters and Editing FREE for iPhone, iPad, and Android Editing Filters, image tuning, color controls Share to Twitter, Facebook, Pinterest, Albums, Emails, and Printing Formats Any format
  • 28. Videos Find Your Light Lots of light! Outdoor, bright light is the best. Supplement your light if needed. Get overhead light.
  • 29. Videos Frame Your Subject Go landscape! Especially when shooting people. You’ll have more flexibility later.
  • 30. Videos Get Good Sound Get quiet. Find a quiet space to shoot if you need to hear words. Use microphones only if necessary.
  • 31. Videos Editing FREE for iPhone, iPad, and Mac Editing Add voiceover, music, sound, transitions, effects, and more. Share to YouTube, Vimeo, or a file. iMovie
  • 32. Videos Editing iMovie FREE for iPhone and iPad
  • 33. Videos Editing FREE for NPs online and iPhone and Android Editing Turn photos and videos into AWESOME slideshows. Share to YouTube, Vimeo, or a file. Animoto
  • 34. Videos Editing Animoto FREE for NPs online and iPhone and Android
  • 36. + = 2x more likely to reach goal
  • 37. A 24-Hour Giving Day on December 2, 2014 from 12:00am - 12:00pm EST
  • 38. Join us at givingtuesday.razoo.com Got questions? support@razoo.com