Razoo CEO, Lesley Mansford, sat on the NTC 2013's "How Many Rungs: Social Change and the Expanding Engagement Ladder" panel. In her section, Lesley specifically addressed online fundraising.

1. Online Fundraising 1.0
• electronic equivalent of checks in
envelopes
• no engagement, just a receipt
Online Fundraising 2.0
• social sharing
• limited engagement, encourages
“slacktivism”
• a “Like” is not engagement
Online Fundraising 3.0
• discovery
• impact
• meaning
• personal relevance
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2. What I Have to Give
• Time • Understand age
• Money and life-stage
• Influence Free time
Disposable
income
20 30 40 50 60 70
Age
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3. What I Have to Give
Young Idealists
• Free time
• Volunteers
• Evangelists
• Advocacy
• Technically savvy
• Social natives Free time
Disposable
income
20 30 40 50 60 70
Age
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4. What I Have to Give
Young Idealists Busy with Kids
• Free time • Time poor
• Volunteers • Focused giving –
• Evangelists school, PTA
• Technically • Comfortable online
savvy but need easy and
• Social natives quick Free time
• Focused on investing
in the future
Disposable
income
20 30 40 50 60 70
Age
© Razoo Global Corporation 2013. All rights reserved. 4

5. What I Have to Give
Young Idealists Busy with Kids Willing to Help
• Free time • Time poor • Growing time and
• Volunteers • Focused giving – disposable income
• Evangelists school, PTA • Increasingly comfortable
• Technically • Comfortable online online but not early
savvy but need easy and adopters
• Social natives quick • Repeat donors Free time
• Focused on investing
in the future
Disposable
income
20 30 40 50 60 70
Age
© Razoo Global Corporation 2013. All rights reserved. 5

6. Phases of Engagement
Donating
(money)
Sharing
Ignorance Awareness Action
(influence)
Fundraising
(time)
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7. Phases of Engagement
Donating
(money)
Sharing
Action
(influence) IMPACT
Fundraising
(time)
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8. Visualizing Problems & Impact
Visualizing large numbers and big problems
is hard.
Leading to…
– Helplessness
• “nothing I can do will make a difference”
• “the problem is too big”
– Inaction
– Apathy
© Razoo Global Corporation 2013. All rights reserved. 8

9. 22,900,000
PEOPLE LIVING WITH
HIV/AIDS IN SUB-SAHARAN
AFRICA
© Razoo Global Corporation 2013. All rights reserved. 9

10. 22,900,000
PEOPLE LIVING WITH
HIV/AIDS IN SUB-SAHARAN
AFRICA
22,785,000
POPULATION OF AUSTRALIA
© Razoo Global Corporation 2013. All rights reserved. 10

11. © Razoo Global Corporation 2013. All rights reserved. 11