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2 ap quiz
- 17. Question 3:In which agency or agencies did Account Planning first begin? JWT & PWP/BMP(BoaseMassimiPollitt)
- 21. Question 7:What was the name of the first branded Account Planning process? The T-Plan at JWT (1964)
- 24. Question 10: Which professional body represents the interests of Account Planners? APG (Account Planning Group)
- 25. Now that we’ve caught up with history… And done with the evaluation for this course!