10 Tips for Live Tweeting Webinars
It’s become so common for Twitter users to
report live events through their tweets that
there’s now a phrase for it—‘live tweeting’.
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PR and Marketing Communications Manager
Bo is the marketing communications and PR manager and
manages corporate branding and messaging, content
marketing, social media and customer engagement. Prior to
working at ReadyTalk, Bo managed external communications
activities including media relations, marketing promotions,
social media strategy and execution, special events, and web
activities for both B2B and B2C technology companies.
She still reads books that are printed on paper, wants to be a
race care driver (Formula 1). She loves spending time
outdoors with her husband and dog.
You can find her on Twitter, @bo_knows_, and LinkedIn.
Companies have also started live-
tweeting webinars and other events in
order to give followers a taste of what’s
going on and to entice them into signing
up for the next event. Here’s how to live
tweet a webinar in a way that will have
people lining up to attend the next one:
1) Advertise beforehand.
Just as the actual webinar will be promoted in the
days leading up to it, the live tweeting of it should
also be advertised prior to the event. Post a few
tweets explaining what's going to be happening and
include the date and time.
2) Ask for retweets.
Don’t be afraid to directly ask influential followers to spread the
word about the upcoming web event and tweeting session.
3) Count down.
On the day, whip up excitement by counting
down to the start time. Every few hours,
tweet something like, “just x hours until
we’re tweeting live from today’s webinar!”
4) Tell attendees about the tweeting.
At the start of the webinar, announce that the
company has a Twitter account and will be live-
tweeting the session. Attendees can then follow
along with the tweets while also participating in
the event itself.
5) Invite questions.
Most public audio conferences include
Q&A sessions, as this is a great way of
engaging an audience. Ask attendees and
non-attendees alike to tweet their
questions to whoever is live tweeting.
This tweeter can then submit the 6) Use a hashtag.
questions just as an attendee normally Create a hashtag that conveys what the webinar is
would. about and tag all live tweets with it. Ask people to
use the hashtag when answering questions, asking
questions or just generally tweeting about the
7) Ask questions.
Don’t just tweet the content of the
webinar verbatim; ask open questions
based on the content in order to create a
multi-way discussion that followers can
get involved in.
8) Use ‘you’ and ‘your’ a lot.
People like responding to any tweet that
includes 2nd person pronouns, as it’s clear that
the tweeter is talking to them rather than just
9) Retweet all appropriate replies.
Show appreciation by retweeting comments.
10) Tweet attendees afterwards.
Tweet thank you notes to attendees. Tell
them about any upcoming events they
might be interested in.
Start using these strategies and it
won’t be long until followers start
signing up for webinars simply
because of what they’ve seen on
We'd love to hear how your
organization is promoting webinars
via Twitter. Share with us
@ReadyTalk or in the comments
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more about ReadyTalk?
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