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Employee management

  1. 1. Employee Management How to maximize your most valuable asset
  2. 2. What are we talking about? How to hold employees accountable while at the same time creating a rewarding place to work.
  3. 3. Why are you here? So you can learn how to make better decisions for your business.
  4. 4. Who am I? My name is Maria Mayorga, and I am the strategy director of Real Green Analytics.
  5. 5. What is RGA? Real Green Analytics, also known as Coalmarch, is the digital marketing division of Real Green. We produce BackOffice and LeadBuilder.
  6. 6. Why are there Legos here? Because Legos are awesome. Also, we want you to have some fun today! This is a lot of information, but it doesn’t have to be scary!
  7. 7. Ready to get started?
  8. 8. Hold on to your pants!
  9. 9. Why is this important?
  10. 10. It cost on average $10,000 to replace an employee. If you can avoid that, this is why it makes sense. Source: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/
  11. 11. What is the largest expense on your P&L?
  12. 12. Payroll
  13. 13. Turnover is expensive!
  14. 14. For all jobs earning less than $50,000 per year, or more than 40 percent of U.S. jobs, the average cost of replacing an employee amounts to fully 20 percent of the person's annual salary. Source: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/
  15. 15. How do you measure it?
  16. 16. Turnover Rate
  17. 17. Decide your time frame for tracking.
  18. 18. Count the number of employees that left
  19. 19. Calculate the average number of employees you had during that time.
  20. 20. Divide the number of people who left the company by the average number of employees.
  21. 21. Multiply that by 100 to determine the percentage of turnover.
  22. 22. 10 / 40 = 0.25 x 100 = 25%
  23. 23. Retention Rate
  24. 24. The number of employees who remain at the end of the period divided by the employees you had at the beginning.
  25. 25. 30 / 40 = 0.75 x 100 = 75%
  26. 26. What can you do about it?
  27. 27. 1. Be clear on your expectations 2. Train them 3. Review and measure 4. Pay for their performance
  28. 28. Be clear on your expectations
  29. 29. Why is this important?
  30. 30. Employees need to know what is expected of them.
  31. 31. How do you do this?
  32. 32. 1. Identify your company values 2. Create your company vision 3. Set expectations
  33. 33. 1. Identify company values
  34. 34. Values give your company purpose
  35. 35. This drastically changed our hiring process.
  36. 36. HUPPSA
  37. 37. Well, if you say it like Huzzah, it is kind of a cheer, and now you are cool.
  38. 38. HUPPSA
  39. 39. H Helpful, considerate
  40. 40. U Upstanding, humble
  41. 41. P Passionate, hardworking
  42. 42. P Positive, fun
  43. 43. S Smart, talented
  44. 44. A Authentic, honest
  45. 45. Common core values
  46. 46. Values don’t just live in your head. They should be documented and shared.
  47. 47. Embed the values in how you act and make decisions.
  48. 48. Reinforce the values.
  49. 49. 2. Create your company vision
  50. 50. Do you know what your company vision is?
  51. 51. Truly great companies understand the difference between what should never change and what should be open for change, between what is genuinely sacred and what is not.
  52. 52. Two Parts 1. Core Values 2. Future Goals
  53. 53. “Our company is fanatical about our customers and the services that we provide. Our team members are grounded with core values of Integrity, Service & Excellence. Integrity means that we do the right thing even when no one is watching. Service means that we offer exceptional service to both our team members and our customers. “ - Triangle Pest Control
  54. 54. To use our knowledge and experience of inbound marketing, website design, and marketing strategy to help our clients succeed online and gain a greater understanding of how internet marketing works. - Real Green Analytics
  55. 55. 3. Set expectations
  56. 56. Position Contracts and 90 Day Objectives
  57. 57. You can’t communicate all of your expectations in the job description so it is important you have a position contract to emphasize the important things.
  58. 58. show example
  59. 59. 90 day objectives show employees what is expected out of them during the first 3 months and the consequences if they don’t complete everything.
  60. 60. What are the benefits?
  61. 61. Identifying your company values puts everyone on the same page.
  62. 62. Writing and sharing your company vision gets everyone at your company focused on the same thing.
  63. 63. The position contract and 90 day objectives set your expectations for each position.
  64. 64. Train!
  65. 65. Why is this important?
  66. 66. Training takes everything we have been talking about and helps to hold everyone accountable, from managers to technicians.
  67. 67. We talk more about training in Business Operations 201.
  68. 68. Raise your hand if... you have a company training plan.
  69. 69. How do you do it?
  70. 70. Step 1 Think beyond the normal certifications
  71. 71. Step 2 Create the material
  72. 72. Step 3 Create a training schedule
  73. 73. Step 4 Automate the training
  74. 74. Step 5 Don’t stop training when you get busy
  75. 75. What are the benefits of training?
  76. 76. Helps to ensure everyone is on the same page with the company vision and expectations.
  77. 77. Sets the tone for your company
  78. 78. Without training, you are expecting employees to just do what you expect without actually knowing.
  79. 79. Review and Measure
  80. 80. Why is this important?
  81. 81. How many of you can remember what you had for dinner last Wednesday?
  82. 82. If you can’t remember that, how can you be expected to remember an employee’s performance without regular reviews?
  83. 83. It is important to review and measure each employee’s performance throughout the year so you can see where they need the most improvement.
  84. 84. How do you do it?
  85. 85. Measure progress throughout the year
  86. 86. Record incidents
  87. 87. Conduct quarterly and annual reviews
  88. 88. What are the benefits?
  89. 89. As you get larger, it becomes more important to train your managers how to manage so that you aren’t involved in every aspect of the company.
  90. 90. Give your managers tools to do what you as an owner can do.
  91. 91. Regular communication helps to make sure everyone is on the same page.
  92. 92. Regular reviews and inspections show employees that they need to perform to your expectations or there will be consequences.
  93. 93. If a team is truly accountable, members will identify gaps, learn new roles and processes, and ultimately build a more capable team.
  94. 94. Pay for Performance
  95. 95. Why is this important?
  96. 96. We pay for people who bring it, not just people who show up.
  97. 97. We want to reward our top performers.
  98. 98. Attach the bonus structure to the companies performance so that when the company does well, so do the employees.
  99. 99. How do you do it?
  100. 100. Step 1: Create position summaries
  101. 101. Step 2: Teach employees the fundamentals of business
  102. 102. Step 3: Identify key performance indicators for each position to show employees what is important and expected
  103. 103. Step 4: Create incentive plans that align employees performance to the overall goals of the company
  104. 104. What are the benefits?
  105. 105. Too many employees believe they are entitled to a paycheck for showing up.
  106. 106. This shows them that they have an impact on the bottom line of the company.
  107. 107. What have you learned?
  108. 108. You know why it is important to reduce turnover
  109. 109. You know how to measure turnover and retention rates.
  110. 110. You know how to identify your company values
  111. 111. You know how to train employees, review and measure them, and pay for their performance.
  112. 112. THANK YOU!
  113. 113. Maria Mayorga Strategy Director, Real Green Analytics
  114. 114. Join me for Turnover Reduction We’ll talk about sourcing and hiring processes to find your best employees!
  115. 115. Helpful Books
  116. 116. Get a free assessment http://www.realgreen.com/experts
  117. 117. Get in touch! twitter: @mariamayorga1 linkedin: www.linkedin.com/in/mariaemayorga/ email: mmayorga@rganalytics.com
  118. 118. Questions? Time permitting.

Notas del editor

  • Today we’ll be looking at four main topics, the shift in consumer behavior over the last 20 years, what inbound marketing is, how Google works, and what are the important factors that contribute to online success.
  • This is about you learning about online marketing so you can become more informed and make better marketing related decisions for your business. You can use this information yourself or work with professionals.
  • My name is Jason Stanley, I’ve been designing and marketing websites since 1997, and I am the managing director of Coalmarch RGA, where I lead a team of 16 talented marketers, designers, and programmers.
  • Real Green Analytics, also known as Coalmarch is the digital marketing division of Real Green. We produce BackOffice and LeadBuilder.
  • My name is Jason Stanley, I’ve been designing and marketing websites since 1997, and I am the managing director of Coalmarch RGA, where I lead a team of 16 talented marketers, designers, and programmers.
  • Why are there Legos here? Cause they are awesome and I want you to have fun today!
  • Ready to get started?
  • Hold on to your pants!
  • What is the common factor?
  • 10 years ago buying a large email list and sending newsletters and offers worked well.

  • What is the common factor?
  • What is the common factor?
  • What is the common factor?
  • 10 years ago spending on TV ads was a guaranteed way to reach a large audience.

  • What is the common factor?
  • What is the common factor?
  • 10 years ago radio ads were heard by people in their cars, homes, and workplaces.
  • Today, internet users routinely employ spam filters, and the National Canned Spam Act limits a marketer’s ability to send unsolicited messages. The average open rate has gone down from 39% in 2004 to less than 25% in 2014. (MarketingSherpa)

  • Today, people skip ads with DVR or watch ad free media like Netflix.
  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • What is the common factor?
  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • They interrupt people. Except for the Yellow Pages, they all basically interrupt people who may or may not need their services. We call these advertising channels outbound, or interruptive marketing.

  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Raise your hand if… you like getting cold calls from eager salespeople at work or home. Or spam emails with irrelevant offers in your inbox. Or sifting through junk mail in your mailbox.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • and inbound gets in front of people that are already looking for your type of services. This a marketing strategy where businesses implement tactics to “get found”, by prospects that have a need for their product or services.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • 10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
  • What have you learned?
  • You know that your customers have moved online, expect that trend to continue and evolve (think smart phones, second screening, etc.).

  • You have a better understanding of how Google works, you know that it uses relevancy (what your page says about itself) and authority (what the rest of the Internet says about your page) to match results to queries.

  • and you have a better understanding of what it takes to win online by gaining visibility in search.

  • and you have a better understanding of what it takes to win online by gaining visibility in search.

  • Thank you!
  • I hope you found the presentation interesting and learned more about online marketing. Thanks for spending the hour with me!




  • So in this presentation we learned how online marketing works, in our 201 session we talk about what to measure and take a deeper dive into local search, PPC, and social media marketing.



  • Questions? Time permitting, if not, feel free to visit our LeadBuilder booth, we’d be happy to talk shop.




  • Get a free assessment!

    Fill out the form on this page and we’ll prepare a full website assessment to let you know exactly how well your website is performing.




  • I’d love to hear from you! Reach out to me on twitter, linkedin, or email!

    If you would like to learn a bit more or are interested in a free website assessment visit the LeadBuilder booth here at the show and talk to myself, Teryn, or Rachel.





  • Questions? Time permitting, if not, feel free to visit our LeadBuilder booth, we’d be happy to talk shop.




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