1.
Employee Management
How to maximize your
most valuable asset
2.
What are we talking about?
How to hold employees accountable while at the same time creating
a rewarding place to work.
3.
Why are you here?
So you can learn how to make better decisions for your business.
4.
Who am I?
My name is Maria Mayorga, and I am the strategy
director of Real Green Analytics.
5.
What is RGA?
Real Green Analytics, also known as Coalmarch, is the digital
marketing division of Real Green. We produce BackOffice and
LeadBuilder.
6.
Why are there Legos here?
Because Legos are awesome. Also, we want you to have some fun
today! This is a lot of information, but it doesn’t have to be scary!
10.
It cost on average $10,000 to replace an
employee. If you can avoid that, this is
why it makes sense.
Source: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/
14.
For all jobs earning less than $50,000 per
year, or more than 40 percent of U.S. jobs,
the average cost of replacing an employee
amounts to fully 20 percent of the person's
annual salary.
Source: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/
51.
Truly great companies understand the
difference between what should never
change and what should be open for
change, between what is genuinely
sacred and what is not.
53.
“Our company is fanatical about our customers and
the services that we provide. Our team members
are grounded with core values of Integrity, Service
& Excellence. Integrity means that we do the right
thing even when no one is watching. Service
means that we offer exceptional service to both our
team members and our customers. “
- Triangle Pest Control
54.
To use our knowledge and experience of inbound
marketing, website design, and marketing strategy
to help our clients succeed online and gain a
greater understanding of how internet marketing
works.
- Real Green Analytics
57.
You can’t communicate all of your
expectations in the job description so it
is important you have a position contract
to emphasize the important things.
Today we’ll be looking at four main topics, the shift in consumer behavior over the last 20 years, what inbound marketing is, how Google works, and what are the important factors that contribute to online success.
This is about you learning about online marketing so you can become more informed and make better marketing related decisions for your business. You can use this information yourself or work with professionals.
My name is Jason Stanley, I’ve been designing and marketing websites since 1997, and I am the managing director of Coalmarch RGA, where I lead a team of 16 talented marketers, designers, and programmers.
Real Green Analytics, also known as Coalmarch is the digital marketing division of Real Green. We produce BackOffice and LeadBuilder.
My name is Jason Stanley, I’ve been designing and marketing websites since 1997, and I am the managing director of Coalmarch RGA, where I lead a team of 16 talented marketers, designers, and programmers.
Why are there Legos here? Cause they are awesome and I want you to have fun today!
Ready to get started?
Hold on to your pants!
What is the common factor?
10 years ago buying a large email list and sending newsletters and offers worked well.
What is the common factor?
What is the common factor?
What is the common factor?
10 years ago spending on TV ads was a guaranteed way to reach a large audience.
What is the common factor?
What is the common factor?
10 years ago radio ads were heard by people in their cars, homes, and workplaces.
Today, internet users routinely employ spam filters, and the National Canned Spam Act limits a marketer’s ability to send unsolicited messages. The average open rate has gone down from 39% in 2004 to less than 25% in 2014. (MarketingSherpa)
Today, people skip ads with DVR or watch ad free media like Netflix.
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
What is the common factor?
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
They interrupt people. Except for the Yellow Pages, they all basically interrupt people who may or may not need their services. We call these advertising channels outbound, or interruptive marketing.
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Today, newspaper readership and ad revenue is the lowest it has been in more than 50 years.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Raise your hand if… you like getting cold calls from eager salespeople at work or home. Or spam emails with irrelevant offers in your inbox. Or sifting through junk mail in your mailbox.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
Ok, so if the marketing channels we have talked about are all outbound, or interruptive- outbound pushes your message...
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
and inbound gets in front of people that are already looking for your type of services. This a marketing strategy where businesses implement tactics to “get found”, by prospects that have a need for their product or services.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
10 years ago people used the Yellow Pages to find and use local services. Businesses spent thousands of dollars per month to be listed.
What have you learned?
You know that your customers have moved online, expect that trend to continue and evolve (think smart phones, second screening, etc.).
You have a better understanding of how Google works, you know that it uses relevancy (what your page says about itself) and authority (what the rest of the Internet says about your page) to match results to queries.
and you have a better understanding of what it takes to win online by gaining visibility in search.
and you have a better understanding of what it takes to win online by gaining visibility in search.
Thank you!
I hope you found the presentation interesting and learned more about online marketing. Thanks for spending the hour with me!
So in this presentation we learned how online marketing works, in our 201 session we talk about what to measure and take a deeper dive into local search, PPC, and social media marketing.
Questions?Time permitting, if not, feel free to visit our LeadBuilder booth, we’d be happy to talk shop.
Get a free assessment!
Fill out the form on this page and we’ll prepare a full website assessment to let you know exactly how well your website is performing.
I’d love to hear from you! Reach out to me on twitter, linkedin, or email!
If you would like to learn a bit more or are interested in a free website assessment visit the LeadBuilder booth here at the show and talk to myself, Teryn, or Rachel.
Questions?Time permitting, if not, feel free to visit our LeadBuilder booth, we’d be happy to talk shop.
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