Lauren C. Jones

London, United Kingdom United Kingdom

Director of Client Services & Operations at DAC Group London

Advertising / Marketing / PR

I am a digital media agency leader with over 10+ years experience in performance marketing. My bilateral symmetric skills has made me creatively curious and channel agnostic; my background in computing allows me to be technically adept with complicated channels like technical SEO, CRO, paid search and programmatic display. An affinity the arts also allows me to be creatively competent with channels such as social media, email marketing and creative content. My passion for performance has driven my exposure and experience in data science (data sets, web analytics, performance modelling); I focus on ensuring that anything I’m involved in is performance-driven. Every dime and dollar must...