Here are some of the key takeaways you’ll get from this webinar recording: Optimize your job ads, by choosing the right titles, keywords and distribution channels so the talent you’re looking for can find you, too. We’ll look at processes and best practices for improving the quality of your applicants and make extending and accepting offers more efficient. Taking Your Job Advertising beyond traditional job boards with new and emerging solutions, from social media ad retargeting, to better sourcing. Extending Your Employer Brand through better job ads can attract twice as many qualified applicants and drive cost-per-hire down by up to 30%. Learn the role job ads play in building an effective employer brand, and solutions that can help you make the most out of your job advertising efforts.

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Your Job Postings Aren’t
Working and Easy Ways to
Fix Them

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#Glassdoor

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Matt Charney
Managing Editor
mattcharney@recruitingblogs.com
@mattcharney
Featured Speakers
Mike Walsh
Senior Product Marketer
Mike.Walsh@Glassdoor.com
@MikeNWalsh

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Table of Contents
 What Are Job Postings?
 Why Invest in Job
Postings?
 5 Reasons Your Job
Postings Aren’t Working
and Tips to Fix Them
 Hot or Not
 Recap

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Candidates Have to
Search to Find You!
What Are Job Postings?
Traditional Job Boards Today’s Job Boards
Post & Pray
Not Targeted
Influence Candidates
Unaware of You!
Post with Purpose
Targeted
VS.

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Why Invest in Job Postings
Make candidates aware of
open positions at your company
Target the right candidates
and avoid the headache of filtering
through unqualified resumes
Save money per hire by having
your jobs appear only to the talent
you are trying to reach

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Your Job Postings
Aren’t Working

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5 Reasons Your Job Postings Aren’t Working
WARNING SIGN: No one is interested
Reason #1: The Job Title is Unclear

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Tip #1: Incorporate Search Engine Logic
Remember: You can always add a little more color with the job description!

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*New* Job Explorer

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WARNING SIGN: There is a ton
of interest, but no one is applying
Reason #2: You Missed One of the Basics
5 Reasons Your Job Postings Aren’t Working

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Tip #2: Include the Basics; Use a Template
Job title
Location
Details about the role
Responsibilities
Requirements
Next steps to apply
Easily Scanned
Unique Highlights

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*New* Benefits Information

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5 Reasons Your Job Postings Aren’t Working
WARNING SIGN: No one is applying
Reason #3: Your Bar is Way Too High

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Tip #3: Keep Must Have Reqs To a Minimum
CPA
MBA
PhD
8 Years Experience in…
In North Dakota
Niche Experience in…

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5 Reasons Your Job Postings Aren’t Working
WARNING SIGN: Application overload
Reason #4: Your Bar is Way Too Low

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Tip #4: If You Know What You Need, Ask For It
Be Specific
Be Clear
Describe Success
Assign Homework
(when there’s demand)

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5 Reasons Your Job Postings Aren’t Working
WARNING SIGN: Lots of clicks but no
applications
Reason #5: You Sound Like Everyone Else

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Tip #5: Analyze Your Voice in the Market
Do I have a defined
employer brand?
3 Areas to Analyze:
What is my
competition doing?
Is our voice authentic
and consistent?

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Data and Analytics Insights

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*New* Open Company

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HOT OR NOT?

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Job Postings: HOT or NOT

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Quick Glassdoor
Update…
We’re Growing

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Fastest Growing Career Community
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth

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Brand Hire
Manage your reputation and
promote your employer brand
Advertise your jobs to uniquely
target the right candidates
34
Job AdsEnhanced Profile
Influence
Drive targeted awareness around
diversity and other initiatives
Targeted Display Ads

35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Quick Recap

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Recap
Target
candidates via multiple
channels (mobile, job alerts,
search, company profiles).
Optimize daily to increase
applicant flow.
Target your job postings to
reach a qualified talent pool.
Utilize tools
to monitor your reputation
to ensure it resonates with
candidates.
The Job Title is Unclear
You Missed One of the Basics
Your Bar is Way Too High
You Sound Like Everyone Else
Your Bar is Way Too Low

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Q&A
QUESTIONS
?
You can ask questions by
typing them into the
Questions Pane

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www.glassdoor.com/employers

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