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Consumer Technology & Recruiting: How To Use Tech That's NOT HR Tech

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We hear Houdini was a Recruiter.
Image result for magician gif funny

Okay, not really. We made that up.
Joking aside, it is possible. Yes – you can (and should) utilize tech that wasn’t created for HR…for HR.

Sound like magic? You decide.



Craig Fisher, Head of Recruiting Innovation at Allegis Global Solutions, has been using everyday consumer tech to hack recruiting for over 25 years.

He’s got the rabbit and the hat. All you have to do is sit back and watch the show.

In only 60 minutes, Craig will unveil some invaluable tips and tricks that tech marketers use to attract consumers, then he’ll teach you how to apply those to recruiting.

Can you say, “WOW?”

Craig will also share both paid and free tools you may already have that will help you build funnels and attract the right prospects.



Just some of what will materialize before your eyes:

The Amazing things your phone can do.
Mailchimp and other mail campaign tools.
Extensions, Extensions, Extensions!
What B2B and B2C marketers can teach you about your prospecting.
Much, much more…


Those who have seen one of Craig’s webinars in the past know this is something you won’t want to miss.

Get your pencils (and your awe) prepared, because Craig is going to drop jaws.

(RecruitingDaily.com does not endorse the use of rabbits or hats during our educational webinars. And Craig, if anyone disappears from the audience, that’s on you, man.)

Publicado en: Reclutamiento y RR. HH.
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Consumer Technology & Recruiting: How To Use Tech That's NOT HR Tech

  1. 1. Consumer Technology & Recruiting How To Use Tech That’s NOT HR Tech Sept 10, 2019 I 2 pm EST Craig Fisher Head of Recruiting Innovation Allegis Global Solutions
  2. 2. HOUSEKEEPING You are in Listen-Only Mode. You can hear us, but we can’t hear you. ASK QUESTIONS Don’t be shy! Use the Questions Panel in your side bar to talk to Craig. SHARE We’re LIVE. Use the #rdaily hashtag to share on social media. WE’RE RECORDING You will receive a copy of this slide deck & recording after the webinar. Keep an eye on your inbox. THE PLAN
  3. 3. THE EXPERT Craig Fisher Head of Recruiting Innovation Allegis Global Solutions Craig Fisher leads marketing and employer brand at Allegis Global Solutions + Employer Branding SME for AGS RPO and MSP customers. He has led talent acquisition teams at the Fortune 500 level. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, HootSuite, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide. Craig created the first Twitter chat for recruiters and partnered in the first Linkedin certified training company in North America. He consults with sales and recruiting teams through his company Fishdogs Media and runs the largest recruiting conference series in the Southwest, TalentNet Events. He’s been detailed in the Wall Street Journal, NPR, Mashable, NBC News, and The Huffington Post as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.
  4. 4. @FISHDOGS Craig Fisher Head of Recruiting Innovation & Employer Branding SME, Allegis Global Solutions @fishdogs Recruiting w/ Consumer Tech
  5. 5. 5 HUMAN
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  10. 10. 10 BUILD A FUNNEL Find an author to help build content (article, webinar, podcast, interview) Build landing page with email capture for content Ask author to promote Advertise content Recruit from email list
  11. 11. Find an author 11
  12. 12. Simple search – use words not found in jobs and resumes 12
  13. 13. 13
  14. 14. Google image search from Gravitar 14
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  18. 18. Build a landing page 18
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  23. 23. Advertise content 23
  24. 24. Source for lookalike audince 24
  25. 25. 25 NEXXT TextRecruit
  26. 26. Recruit the email list 26
  27. 27. Recruit the email list 27
  28. 28. 28 DESIGN THINKING FOR CANDIDATE EXPERIENCE KNOW YOUR TARGET MAP THEIR JOURNEY IMPROVE THE EXPERIENCE Who | Where | Why Fears | Touchpoints Communication | Empathy
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  30. 30. 30 Just OK Future experience What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What the customer wants… What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? What are the current issues? DESIGN RECS FRICTION POINTS TOUCH POINTS How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? How do we design a solution to remove Friction Points? 30 CRM ASSESSMENTSPHONE INBOX IN-PERSON ATS AI VIDEO CONFERENCE CANDIDATE JOURNEY MAP
  31. 31. Diverse and inclusive workplaces are… 2x MORE LIKELY TO HIT FINANCIAL GOALS 6x MORE INNOVATIVE 30% MORE REVENUE PER EMPLOYEE -Bersin by Deloitte  Use better words in job descriptions: “Committed” and “Dependable” instead of “Dominate” “Challenging” and “Brilliant”  Use diversity in your employer branding imagery. 51% of candidates are more attracted to job postings with images or videos  Two in the pool  Word of mouth 31 Effect of Visual Job Listings Content on Applicants
  32. 32. Use Video 32
  33. 33. VIDEO CREATES 20X MORE SHARES ON LINKEDIN THAN OTHER CONTENT 33 LINKEDIN
  34. 34. 54% of executives share work related videos with colleagues weekly 34 LINKEDIN
  35. 35. 80% OF VIDEO CONTENT IS VIEWED WITH SOUND OFF 57% IS VIEWED ON MOBILE 35 LINKEDIN
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  41. 41. More Tools 42
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  50. 50. @FISHDOGS CONTACT INFORMATION: Craig Fisher Head of Marketing & Employer Brand, Allegis Global Solutions Mobile: +1 214-394-0909 Craig@Fishdogs.com

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