4. What is esports?
• Esports is organized competitive video gaming that is watched as a spectator event. Esports
were already the fastest growing subsector of digital entertainment, and Covid-19 has only
accelerated this trend.
• The Esports audience is very valuable for advertisers because it is young, digital native and
affluent. Research has found that esports fans are more likely to be influenced by their
favorite team being sponsored by a brand than traditional sports fans are.
• Despite the vast amount of eyeballs, Esports remain dramatically under-monetized relative to
traditional sports. We believe wagering will play a major role in helping monetization in the
space catch up.
5. GAMING
ASCENDANCY:
MORE PEOPLE ARE
PLAYING MORE
 There are 2.5B gamers globally
(with some estimates as high as
3.5B).
 2 out of 3 Americans are gamers.
 Video gaming is now more
engaging than any other social
media outlet (FB, Snapchat, IG)
with gamers spending 51 minutes
on average playing every day.
 Gaming industry is now bigger than
movies or music
5Sources: Newzoo - 2019 Global Esports Market Report
6. ESPORTS
DOMINANCE
 Esports tournaments have
now outstripped all traditional
sports events both in terms of
viewership and prize pool.
 In 2019 the League of
Legends championship drew a
larger audience than the
Super Bowl. And the winner of
the Fortnite World Cup won
more money than Tiger Woods
at the Masters.
6Sources: Business Insider
7. THE AUDIENCE IS
LARGE &
LUCRATIVE
 There are 518M esports
viewers worldwide, growing
to 645M by 2022.
 75% of fans are between the
age of 18-34, with 38%
being women.
 43% of esports enthusiasts
have an annual household
income of $75k per year or
higher
 Average spending per gamer
is growing 60% YoY
Esports Worldwide Audience Size (millions)Esports Viewers by Age
Brands Active in Esports
Sources: Newzoo - 2019 Global Esports Market Report, Google Images 7
8. 8
Esports Wagering
• Real-money wagering
• Player vs Player
• Fantasy Esports
Esports Entertainment &
Infrastructure
• Broad exposure to the entire
esports ecosystem
• Esports-specific
infrastructure
• Data Collection and Analytics
• Technology infrastructure
• Profitable growth
• Access to strategic
licenses
• Base pool of customers
iGaming & Traditional Sports
Betting
➢ Build/Acquire complementary and synergistic assets in three main pillars
➢ Operate own wagering platforms and event venues
➢ Become the underlying technology infrastructure provider to the esports industry
➢ Develop best in class esports data Collection and analytics
Esports Entertainment Group: Three Pillars Strategy
9. • Esports Infrastructure:
• Helix: Esports Entertainment Centers
• Genji: Analytics & Scouting Platform
• ggCircuit: Gaming Center Operating System
• Esports Betting
• LANDuel: Player vs Player Skill-Based Betting
Esports Entertainment Group: What Are We Buying?
9
10. 10
Esports Wagering
• Esports Real-Money Betting: VIE.GG is the only
esports-focused wagering platform that has Tier 1
gaming licenses (Malta, UK, Ireland, NJ pending).
• Player vs Player: LANduel is a proprietary player-
vs-player platform, built in Unity, that allows for
skill-based wagering on third-party video games
both in gaming centers and eventually remotely.
Esports Entertainment & Infrastructure
• White-label tournament platform
• Esports Entertainment Centers
• B2B gaming center and at-home software
operating system
• Data Collection, Analytics and scouting platform
• Argyll Entertainment is a licensed online
gambling company in the UK and Ireland. Argyll
operates under the brands SportNation and
Redzone.bet.
• GMBL has engaged Akur Capital, a leading
capital markets advisor specializing in online
gambling to further our aggressive M&A
strategy.
iGaming & Traditional Sports Betting
Esports Entertainment Group: Dominating the esports market with key acquisitions
11. Helix eSports: State-of-the-Art Esports Entertainment Centers
Esports Wagering Handle ($, bil)
• Not Your Average LAN Center – Helix eSports owns 5 esports centers including 2 of
the 5 largest centers in the USA. By providing world class customer service, esports
programming and gaming infrastructure, Helix levels the playing field in esports
• An Esports Experience for Everyone – Helix offers a variety of experiences
including casual play, competitive tournaments, STEM programming, high school
leagues, large groups and esports bootcamps
• Social and Community Hubs for Gamers – Entertainment concepts are at the
center of millennial and GenZ social scenes. Helix centers have become the
destination for social and competitive gamers alike with our 20+ monthly
tournaments and unique experiences
• Equitable Access to Technology and Opportunity – Helix centers provide access to
mission critical technology enabling STEM Programming, school leagues and
regulated wagering
What makes a Helix Esports Center?
Helix Key Statistics
18.1
Average Age
of a Helix
Player
6,000+
Unique
Monthly
Gamers
50+
Tournaments
and large
events
hosted
10,000+ SQFT 100+ High End Gaming Stations Stadium Seating for 500+Stadium Seating for 500+ STEM Programs & School Leagues 11
12. Synergistic Value of Helix Within EEG
• Hockey rink of the future – youth, high school and
academy programs
• Player-vs-player wagering in the centers / build centers in
casinos
• Fight-night style streamer battle events, creating
proprietary content that can only be bet via the VIE.GG
platform
• Event spaces to capture regional publisher & professional
events
• Subscription and advertising revenue expansion
12
Helix eSports: State-of-the-Art Esports Entertainment Centers
13. 13
Esports Wagering Handle ($, bil)
Cloud based
management software,
web admin, PC client,
and point of sale.
PXE server
technology for
center efficiency and
game updates.
Assisting esports location
startups through business
planning and technology
implementation.
ggCircuit’s Offerings
ggCircuit’s goal is to help gaming centers grow their business through
easy-to-use esports software. This software provides player
incentives with coin rewards, prize redemption, and events to keep
them coming back.
50+ Universities on the Platform
Strategic Enterprise Partnerships
Global Scale
ggCircuit is a B2B software solution that provides cloud-based
management for gaming centers, a tournament platform and
integrated wallet / point of sale solutions for enterprise customers.
ggCircuit: A Vertical Enterprise Software Business
14. Synergistic Value of ggCircuit Within EEG
• Potential backend for in-center player-vs-player gambling
ecosystem.
• Leverage in-game meta-data for analysis and potential
enterprise application.
• Expansion of on-screen advertising revenue
• Mobile application and reservation system.
14
ggCircuit: A Vertical Enterprise Software Business
15. 15
Esports Wagering Handle ($, bil)GENJI ANALTYICS
• Genji is the esports-proven, publisher-trusted
analytics provider for competitive gaming,
facilitating talent identification, broadcast analytics,
and more.
• Genji has already launched products into Helix
eSports Centers that create customized tournament
experiences, leveraging both idle computing
capacity and uniquely proprietary data sources
• Revenue streams include platform sales to
publishers, leagues and eventually all competitive
players looking to enhance their gameplay through
analysis, fair competition and roster optimization
Genji’s Technologies Include:
Sophisticated
Talent Scouting
& Ranking
Systems
OCR &
Computer
Vision
Technologies
Capable of Real-
Time Analysis
Unique Data
Collection Tools,
Deployable
Across Helix &
ggCircuit
Networks
GENJI: Best-in-Class Esports Analytics Platform
16. Synergistic Value of Genji Within EEG
• Genii's analytics will potentially enable VIE.GG to offer tighter lines on
more esports events than any other wagering platform, particularly
when coupled with ggCircuit’s platform data
• Genji’s analysis tools can be deployed across both the VIE.GG and
ggCircuit platforms, enabling incremental revenues related to
tournaments, handicapping, scouting and more
• Genji can access new sources of proprietary data, potentially including
LAN center-collected facial, hand & eye tracking, to enable unmatched
assessment of skill in real-world environments
GENJI: Best-in-Class Esports Analytics Platform
16
17. 17
Esports Wagering Handle ($, bil)
Player-vs-Player Wagering Market Needs Regulation – lack of sanctioned
oversight, standardized rules/equipment and identity verification has created
an esports wagering environment fraught with fraud, cheating and deception
Proper Tech Does Not Currently Exist for Online Wagering – Current online
platforms do not enforce minimum gear requirements or true ID check putting
competitive integrity at risk. No state sanctioned approval as well.
How LANduel Changes the Player-vs-Player Wagering Ecosystem
Consumer Facing Application Center Based PvP Wagering EEG Created Esports Event Content
Safe Player-vs-Player Wagering with LANduel– LANduel’s consumer facing
application enforces strict 4 factor authentication to ensure fair play and ID
verification. LANduel also holds close relationships with several major
game publishers to ensure events/wagering follows community guidelines
Center Based Wagering with LANduel Solves– Wagering at a Helix center
with LANduel integrity management allows operators to ensure fair play
and verify participant ID/eligibility. LANduel is working alongside the New
Jersey Department of Gaming Enforcement on a pilot program.
• What is LANduel? LANduel is a proprietary player-vs-player platform, built in Unity, that allows for skill-based wagering
on third-party video games both in gaming centers and eventually remotely.
Current State of Player-vs-Player Wagering The Future with EEG & LANduel
LANduel – Player-vs-player skill-based wagering platform
18. 18
Esports Wagering Handle ($, bil)Turning This… …Into This
• Casinos have a demographics problem. The average slots player is in their 60s and the millennial generation has shown very little interest in traditional
games.
• Esports can be part of the solution. The average esports fan is 31 years old and has above average income.
• Competition is at the heart of esports. Our LANduel platform makes it possible for casinos to add skill-based player-vs-player wagering into their
casinos, attracting a sought-after demographic and creating a new revenue stream.
We have already had discussions with multiple operators who are interested in this offering and are working alongside the New Jersey Department of
Gaming Enforcement to ensure that it is done in a manor that is compliant and consumer-friendly.
With Helix, the ggCircuit
operating system and EEG’s
gambling regulatory
expertise—we are truly the
only turnkey solution for
casinos looking to enter into
esports.
Only EEG Can Bring Casinos Into The Future With Esports
19. 19
• $43 mil purchase price
• We expect the transaction to close prior to January 1, 2021. The transaction is subject to GMBL shareholder approval.
Deal Terms
Proforma Revenue Guidance
• We are maintaining our F21 (year end June 30, 2021) revenue
guidance of $13 mil. We intend to provide an update to this once
the transaction has closed.
• We are increasing our F22 (year end June 30, 2022) revenue
guidance from $25 mil to $42 mil.
Financials
20. 20
Esports Wagering Handle ($, bil)Public Esports Comparables Private Esports Comparables
-We view Skillz as the best comp for this transaction as it is the only asset
above that combines esports with skill-based wagering (which is what our
GGC/Helix acquisition opens the door for us to do).
-G-Loot raised $56 mil in early-October at a $143 mil valuation. The company
has a similar business model as LANduel (skill-based player-vs-player esports
wagering).
Deal Synergies
• Creates a one-stop-shop for casinos & traditional sports franchises looking to enter the esports ecosystem.
• Owning the underlying infrastructure with ggCircuit/Helix puts us in position to control this new player-vs-player wagering market.
• Becoming a strategic partner to casinos / Tribes puts us in stronger negotiating position to lower market access costs.
• Strong publisher relationships
Sources: FactSet, Skillz S-4, Forbes, G-Loot Investor Relations
ggCircuit / Helix Transaction Multiples vs Peers
21. 21
Esports Entertainment Group (GMBL) trades at a significant discount to pure-play online
gambling and Esports competitors despite strong early-mover advantage in the rapidly growing
Esports vertical.
Sources: FactSet Investment Research, Skillz, GNOG, RSI based on proposed SPAC valuations
*GMBL based on management’s updated Proforma F21 revenue guidance
Esports Comp Group = EGLX.TO, SLGG, AESE, G-Loot
Prices as of 9/8/20
21
Comparable Company Benchmarking
