The coin tree summarized 10-15

2. “The Coin Tree is a cloud-based storage, exchange, and payment processing platform for bitcoin that leverages cutting edge transactional security to serve the ever expanding virtual currency community. “
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What is
The Coin Tree?

3. Bitcoin?
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3
1.
Bitcoin is the first decentralized peer-to- peer payment network that is powered by its users with no central authority. In even simpler terms, Bitcoin is a network that enables a new payment system and a completely digital money.
2.
High-security cryptography ensures that neither Bitcoins can be counterfeited nor transactions reversed so long as honest users control a majority of the network's computing power.
3.
The total number of Bitcoins is limited to 21 million. To-date approximately13 million currently have been mined (created).
A rapidly growing, digital currency that is supply constrained, avoids direct sovereign control, and is globally accepted.
What is

4. Bitcoin in the News
1.
http://www.businessinsider.com/baml-initiates-coverage-on-bitcoin-2013-12 2.
http://www.cnbc.com/id/101361590 4
"We believe Bitcoin can become a major means of payment for e-commerce and may emerge as a serious competitor to traditional money transfer providers. As a medium of exchange, Bitcoin has clear potential for growth, in our view.“
David Woo, Head of Global Rates and Currencies Research at Bank of America Merrill Lynch Global Research: [1]
"The idea is very exciting. I think having a global currency where you don't have to spend all the money changing your currencies is admirable and whoever is behind bitcoin was brilliant."
Sir Richard Branson, CEO of Virgin Galactic: [2]
“The potential for disruption is enormous.”
“We have elected to put out money and faith in a mathematical framework that is free of politics and human error.”
Jeremy Liew, Lightspeed Venture Partners
Tyler Winklevoss, Entrepreneur & Venture Capitalist

5. Vocabulary of Bitcoin

Blockchain Public ledger of all transactions of a cryptocurrency

Cryptocurrency Assets protected by strong cryptography

Private key A private key is a secret piece of data that proves your right to spend bitcoins from a specific wallet through a cryptographic signature.

Public/private key Codes used to validate transfer of cryptocurrency

Signature A cryptographic signature is a mathematical mechanism that allows someone to prove ownership.

Tumbler A method for randomizing cryptocurrency storage

Vault A highly secured form of cryptocurrency storage

Wallet Form of cryptocurrency storage: software, web, etc.

Exchange Environment, often virtual, where crypto currency is traded
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6. •International
•Early 20s – Early 40s
•Highly educated in underlying technology
•Individual consumers and merchants
Today
•International
•Ages 18 – 55
•Moderately educated
•Individuals and merchants
Tomorrow
•International
•All ages
•All educational backgrounds
5 years from now
•Users: 1,200,000 Merchants: 40,000
Current Market Size
October 15, 2014 6
Customer Profile
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7. Where is Bitcoin 7
Active Merchants on BitPay & CoinBase1
Value of Bitcoin transactions on 1st Day at TigerDirect 2
Increase from 2012 to 2013 in Merchant Transaction Volumes Using Bitcoin3
Used Today?
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1. http://en.wikipedia.org/wiki/Bitcoin
2. http://bitcoinboard.net/tigerdirect-processes-250000-bitcoin-payments-first-17-hours/
3. http://blog.bitpay.com/2013/12/02/bitpay-drives-explosive-growth-in-bitcoin-commerce.html

8. Impact on Adoption
Large barrier to entry for new users
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Access
Security
Storage
Distribution
The Coin Tree solves all 4 major dilemmas in Bitcoin adoption
Poor market delivery
Difficult to use storage solutions
Underdeveloped technology and protocol
Dilemma
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Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Creating a mobile and globally accepted easy to use platform decreasing the barrier of entry
TCT provides vault security though proprietary multi-signature technology
TCT provides insured cloud enabled storage as well as cash access to the stored asset
First movers advantage will provide a strong marketing launch platform for TCT’s offering

9. $ 31mm
9
$ 33mm
$ 17mm
$ 40mm
Comparative Table
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10. 10
Secure, Distributed, Next-Gen Wallet
Insurable, Verifiable Asset Class
Simplify Transactions & Use As Global Currency
Value Added Services and Exchange Platform
Growing People, Business,
and Bitcoin Together
•
Proprietary tumbling storage environment
•
Multi signature insured protection
•
Mobile transaction processes
•
Removing barrier to entry for new users
The Coin Tree
Value Proposition
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11. 
The Wallet

Secure multi-cryptocurrency cloud system

The Vault

Multi-signature storage and insurance

The Access

Easy liquid access to stored asset through reloadable prepaid cash cards

The Merchant

Global merchant and payment processing solutions

The Exchange

Marketplace for purchase and sale of bitcoin
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The Coin Tree
Offering
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12. Management Team

Andrew Durgee – CEO

Operational Engineering – Worcester Polytechnic Institute

10 years in digital marketing, project management, and product development

5 Years in Bitcoin technology development

Isaac Waldron – COO

Electrical Engineering – M.S. and B.S. – Worcester Polytechnic Institute

7 years experience in applications engineering and software field testing

5 Years in Bitcoin technology development
Board Members

David Baxter

Senior-level Sales and Marketing executive with experience in Payments, Financial Services, Technology and E-Commerce within Fortune 100 and Start-Up organizations. David is currently the VP of Sales, EBPP for ACI Worldwide.
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Our Team and Board
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13. 
Elements for a Next Gen Insured Wallet:

Instant Access

Security/Insurance

Mobile Application

Responsive Customer Support

Legitimacy

Multi-Cryptocurrency Support
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Insured Wallet
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What is a Wallet? Form of cryptocurrency storage: software, web, etc.

14. 
All customer deposits, whether direct or via an exchange, will be stored within the Vault environment.

Once in the Vault signatures by multiple private keys are required to move BTC.

All BTC stored within TCT Vault will be insured against theft and loss.

Keys are stored in a way that system compromise is easily detected and halted, limiting impact to insurance.
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Vault

15. Wallet System
October 15, 2014
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The Coin Tree
Bitcoin Protocol
Web Browser
Dedicated Client
Wallet and Merchant Web Servers
Internal Key Management Servers
Insurer Key Management Servers
Bitcoin Protocol Servers
TCT
Non-TCT

16. Solving the cryptocurrency liquidity problem:
-Use, Store, Convert to Cash-

Debit cards

Users have the ability to convert their bitcoin to local fiat through use of their TCT debit card

Allows for easy access to stored value of bitcoin

Account management

Users will be able to access their account through their mobile device

Users will be able to reload cards from their mobile application from anywhere in the world
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The Access

17. TCT Merchant

Payment processing

POS integration

Payment/asset storage

Insurance

Liquidation

Internationally focused

Consulting and payment implementation 17
Solutions

18. The Exchange
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
Elements for a successful exchange:

Instant Access

Mobile Application

Multiple Tier Authentication

Responsive Customer Support

Legitimacy

Direct Deposit

Immediate Wallet Storage
What is an Exchange?
Environment, often virtual, where crytocurrency is traded

19. Current Merchant
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•
Current focus on exchange
•
Not internationally focused
•
Not usable by average merchants
•
Difficult sign up process
•
Not internationally focused
•
Signup requires application submission
•
Not internationally focused
Competitors

20. 
Storage

Insurance

Consulting and Implementation

Merchant Processing Fees

Exchange Fees

Exchange Arbitration & Float

Debit Card

Liquidation Fee

Card Maintenance
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Revenue
Sources
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21. Consumer Confidence

Current Consumer Confidence Issues:

Lack of consumer confidence in products due to lack of customer BTC domain knowledge creating large barrier to entry for new users.

High profile BTC hacking incidents have tarnished BTC reputation and stifled growth.
TCT Solutions:
TCT will align with insurance companies while building a high profile BoD in order to properly build consumer confidence.
TCT’s unique solution driving both legitimacy and security to the BTC sector will help to grow the user base while providing additional exposure for TCT itself.
TCT’s exchange environment will drive new customer acquisition being one of the few U.S. based exchanges. 21
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22. Marketing

Current BTC Marketing Issues:

Failure to bring new technology and services through proper channels to public.

BTC start-ups are not properly budgeting for both digital and traditional marketing efforts.
TCT Marketing Solutions:
Using current news outlets hungry for BTC stories as a launch for platform.
Aggressive SEO/SEM strategies mixed with traditional targeted marketing allowing for maximum exposure while securing first movers advantage.
TCT’s exchange services will ensure aggressive and consistent customer growth. The exchange will allow for TCT to also provide a variety of value added services. 22
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