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Investor Presentation
T h i r d Q u a r t e r 2 0 2 0
OTC Pink: SOBR1
1Expected to be trading soon on the OTCQB
2. Copyright © SOBR Safe, Inc. All rights reserved.
Safe Harbor Statement
This presentation of SOBR Safe, Inc. contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking
statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are
based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are
subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of
management. Therefore, actual results could differ materially from the forward-looking statements contained in this
presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ
materially from those indicated by the forward-looking statements or other statements. The reader should consider
statements that include the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, “projects”,
“should”, or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-
looking. The Company does not undertake to publicly update or revise forward looking statements, whether because of
new information, future events or otherwise. Additional information respecting factors that could materially affect the
Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2019,
and the quarterly report on Form 10-Q for the three months ended March 31, 2020.
2
3. Copyright © SOBR Safe, Inc. All rights reserved.
A Human Health &
Economic Crisis
$63 Billion
• Across U.S. fleets and workplaces, this is the annual cost to employers of
alcohol-related injuries, deaths and productivity lost
• These are not accidents – they are preventable acts of negligence
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4. Copyright © SOBR Safe, Inc. All rights reserved.
Alcohol: A Clear and Present Danger
Nearly
½
Workplace
Access Control
200,000
injuries
of industrial accidents
involve alcohol
Fleet
Management
Alcohol-related
crashes annually
Annually
(approx.)
500
deaths
11,000+
The company has a
plan and prototype
technology to address
this problem…
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5. Copyright © SOBR Safe, Inc. All rights reserved.
Introducing SOBR Safe
www.sobrsafeoffering.com
Password: sobrsafe
Proprietary launch product
SOBR™Check: non-invasive,
touch-based identity verification
& alcohol detection technology
• Integrating a detection technology platform through partnership,
licensing and acquisition; saving lives and increasing productivity
• Preventative First-to-Market device, a $16 billion growth opportunity
• Aggressive ongoing IP portfolio development in process
• ISO 9001 compliance
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6. Copyright © SOBR Safe, Inc. All rights reserved.
• Alcohol Detection
Transdermal sensor technology
• Enhanced Security
Biometric fingerprint identification
• Actionable Data Collection
Enables predictive analytics
• Core Technology
Can be integrated into numerous
applications
Illustration of initial device
under development; final
version may vary
significantly in design.
• Non-Invasive
Determines presence of alcohol
through skin vapor
• Real Time Data
Test notifications, user ID and
location on dashboard system
• Patent Pending
Alcohol screening system
GO/NO GO
SOBR™Check
$16 B
1Estimated size of
the preventative
market
opportunity
The Preventative1 Solution
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7. Copyright © SOBR Safe, Inc. All rights reserved.
Fingerprint Technology
• Light based solution that detects through skin
and not surface
• Doesn’t store image; uses reference points
and unique identifier
• Durable (water, dust, grease, etc.)
Alcohol Sensor Technology
• Over 30 patents revolving around used sensor
• Actively used in the field (breathalyzers, etc.)
• Can detect lower levels of alcohol – blood
alcohol content equivalent (BACeq) 0.005
Core Architecture
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8. Copyright © SOBR Safe, Inc. All rights reserved.
Real-time Results
N A M E T I M E R E S U L T L O C A T I O N
Lee, Jeanne 7:42 AM MST P A S S DEN MFG Plant 4
Ligon, Mike 7:53 AM MST P A S S DEN MFG Plant 2
Soden, Jason 7:59 AM MST F A I L PHO MFG Plant 1
Queen, Josh 7:42 AM CST P A S S HOU MFG Plant 2
Firman, Lara 4:56 PM MST F A I L DEN MFG Plant 2
Mileski, Kevin 4:55 PM CST P A S S HOU MFG Plant 1
Chaud, Benjamin 5:14 PM MST P A S S PHO MFG Plant 2
Smith, Marc 5:01 PM MST P A S S DEN MFG Plant 4
87%
P A S S
13%
F A I L
J A N 1 2 - 1 3
LogoutHelp
G L O B A L R E P O R T
Reports
Account
Manage
Export
Enterprise monitoring & analytics provides secure access to
performance reports and trend data.
The solution to more effectively
manage Zero Tolerance policies
Viewable on any web-enabled device
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9. Copyright © SOBR Safe, Inc. All rights reserved.
Design & Ergonomics Evolution
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10. Copyright © SOBR Safe, Inc. All rights reserved.
SOBRTouchlessAlcoholBand (SOBRTAB)
Version 1 Used in Human Trial
✓ Awarded SBIR-NIH Grant; received $1.3 MM since 2017
• Contract# 2R44AA024651-02 end date: 08/31/2020
✓ Concept has already gone through extensive testing
• Proposed add-on for device for telematic, consumer and
workplace environments
Version 2 Concept for Second Human Trial
Required steps to make commercially viable:
❑ Prototyping of smaller/sleeker form factor
❑ Currently in discussions for co-patenting technology
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11. Copyright © SOBR Safe, Inc. All rights reserved.
Proven Concept
After extensive testing, SOBR Safe is excited to share that a
clear correlation exists between reference breathalyzer
measurements and transdermal fingertip measurements
with the EtOH sensor and module (Fingertip - RED).
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12. Copyright © SOBR Safe, Inc. All rights reserved.
Market Revenue Applications
Workplace (WP) Access Control: Manufacturing & Warehouse – Employee
identification and alcohol detection at workplace points of entry
Fleet Management: Daily Operations & School Bus – Drivers must scan in-depot to
check out keys; intent to move in-vehicle with interlock in 2021
(Assumed priority order; market will dictate across these and those to follow)
Telematics – Embed with established partners and create critical mass data collection
funnels (insurance); market is currently 8 MM devices, with over 20 MM by 2022
Consumer – Blue tooth phone app for parents and employers to receive periodic/on-
demand confirmation of zero alcohol
Data & Insurance – Every device installed could be rich data source to empower
predictive analytics, guiding insurance underwriting & potentially reducing costs
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13. Copyright © SOBR Safe, Inc. All rights reserved.
Recurring Revenue Rollout
Year Market Segments
Total
Subscriptions
Estimated
Revenue (MM)
2021
• Fleet Management
• WP Access Control
• Telematics
6,953 $1.0
2022
• Fleet Management
• WP Access Control
• Telematics
• Consumer Wearable
• Data & Insurance
66,046 $7.0
2023
• Fleet Management
• WP Access Control
• Telematics
• Consumer Wearable
• Data & Insurance
• Int’l Expansion
• Marijuana & Opioids 83,414 $19.0
2024
• Fleet Management
• WP Access Control
• Telematics
• Consumer Wearable
• Data & Insurance
• Int’l Expansion
• Marijuana & Opioids
• Optical
237,547 $38.0
2025
• Fleet Management
• WP Access Control
• Telematics
• Consumer Wearable
• Data & Insurance
• Int’l Expansion
• Marijuana & Opioids
• Optical
383,033 $75.0 194%
CAGR
(proj.)
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14. Copyright © SOBR Safe, Inc. All rights reserved.
Revenue Model
For core launch verticals: Workplace Access
Control & Fleet Management
SaaS Economics
• Low monthly fee per seat model
• 100% monthly recurring revenue
• Custom report subscriptions or on-demand
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15. Copyright © SOBR Safe, Inc. All rights reserved.
The Competition
Company Technology Mandatory Reactive Preventative Market Public Co.
Transdermal US
SCRAM Transdermal/Breath US
BACTRAK Transdermal/Breath US
BI TAD Transdermal/Breath US
Soberlink Breath US
Smart Start Breath/Interlock US
Intoxalock Breath/Interlock US
Alcosense Tru Touch Infrared/Light United Kingdom
Breathalytics Breath/Kiosks US
Check Bac Drive Breath/Interlock US
SOBRCheck is currently the only touch-based solution
committed to preventing alcohol-related workplace
and roadway accidents in the United States. Period.
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16. Copyright © SOBR Safe, Inc. All rights reserved.
Risk Mitigation
Internal Capabilities
• Processes
✓ ISO 9001:2015
• Attracting Talent
✓ Work environment,
social vision, growth
opportunity
Product
• Reliability/Repeatability
✓ Prototyping/Testing/
Customer
✓ Launching with
production-proven
components
Customer Perception
• Expense/Capital Constraints
✓ ROI Model
Technology Attack
• Technology Imitators/
Leap Frogging
✓ IP portfolio
✓ Forming technological
alliances
RISK
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17. Copyright © SOBR Safe, Inc. All rights reserved.
Leadership Team
Dave Gandini, Chairman, CFO & CRO
• 32+ years of experience in exec. leadership,
sales & marketing and new venture startup
• Most recently President of IPS, grew from
concept to $46 MM rev. before successful sale
• Previously COO of First World Comms.,
helping guide it through $250 MM IPO
• Founded Pace Network Solutions – exit to
ICG; Co-Founded Digital Signal – exit to SP
Telecom
Kevin Moore, President & CEO
• 25+ years of experience in exec. leadership,
manufacturing and entrepreneurship
• Most recently President/owner of Van’s
Equipment Company before successful sale
• Previously CEO/owner of Summit Quality, an
international quality management and sales
organization
• Served as CEO and owner of Automotive
Testing Technologies prior to a successful sale
303.903.4593 │ kevin.moore@sobrsafe.com 303.881.2871 │ david.gandini@sobrsafe.com
Kevin and Dave combine for 6 successful exits
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18. Copyright © SOBR Safe, Inc. All rights reserved.
Leadership Team (cont.)
Craig Butler, Corporate & Securities Counsel
• Over 24 years of experience in “go-public” events, financing transactions SEC filings, M&A and corporate restructuring
• Also expert in FINRA and DTC regulatory issues and general corporate formation
• JD from University of San Diego, BA in Political Science from UC Santa Barbara
Dave Gentry, Investor Relations
• President & CEO of RedChip, world leader in IR, financial media and research for microcap stocks; founded 1992
• Has been consultant to 400+ public companies; successfully assisted dozens in up-listing and capital raise processes
• Microcap thought leader; has appeared on CNBC, Fox Business; his financial news show viewable in 100 MM homes
Justin Davis, Corporate Development
• Co-founded successful lower middle market private equity firm, leading business development for its 6 acquisitions
• Previously head of After Market Support for Keating Investments; capital markets lead for 20 public companies
• MBA, Marketing Emphasis from Darden School at University of Virginia; BA in Economics from Vanderbilt University
Jerry Wenzel, CPA, Finance & Accounting Strategy
• Over 20 years of experience in the CFO role, currently Partner in B2B CFO®, nation’s largest fractional CFO company
• Has been consultant to 400+ public companies; successfully assisted dozens in up-listing and capital raise processes
• Certified Business Transition Expert™
George Tsiolis, Investor Relations
• Founder, AGORACOM, first and largest online investor relations community; moderated platform for 300+ clients
• Delivers 5.2 MM visits, 55 MM average page views per year in clean, smart and constructive discussion environment
• Over last 12 months, 1.3 MM investors have visited 8 MM times and read over 100 MM pages of information
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19. Copyright © SOBR Safe, Inc. All rights reserved.
Cap Table
Category Share Count
Common Shares Outstanding 22,817,531
Convertible Preferred Outstanding 2,000,000
ISOP Options 1,822,892
Fully Diluted Shares Outstanding 26,640,423
Float Estimate1 4,500,000
1Float is derived from the active free trading shares of 981,000, plus the shares that will be free trading in 90 days.
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20. Copyright © SOBR Safe, Inc. All rights reserved.
Future Technologies
• Drug and opioid detection:
• Growing number of states changing restrictions on
marijuana; more companies looking for a drug
detection platform
• New concept; challenge of standardizing impairment
comparable to BAC
• Very few companies exploring the concept
• Additional screening applications:
• Launching portable Carbon Monoxide device Q4 2020
• Temperature application TBD
• Alcohol detection with interlock capabilities TBD
Core
Technology
Marijuana
Opioids
Carbon
Monoxide
Temperature
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21. Copyright © SOBR Safe, Inc. All rights reserved.
Investment Highlights
• Preventative First-to-Market device, a $16 billion growth opportunity
• Strategic focus on “go/no go” detection vs. onerous quantification (BAC)
• Aggressive ongoing IP portfolio development in process
• Integrating a detection technology portfolio through partnership, licensing
and acquisition; saving lives and increasing productivity
• Projected 194% CAGR 2021-2025
• Publicly-traded investment vehicle – currently trades as OTC Pink: SOBR1
15 1Expected to be trading soon as on the OTCQB
22. Copyright © SOBR Safe, Inc. All rights reserved.
Questions?
investor.relations@SOBRSafe.com