Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.

1. Using Social Media to Promote Your Personal Brand Kelly Galanis & Amy B. Perrault December 1, 2009

2. Until now, networking meant conducting business face-to-face . But now, with an endless supply of online communities to share information, what does all this mean? Does all this buzz carry longevity or is this a passing trend? And, more importantly, are you lagging behind?

4. In plain English… Traditional marketing is a funnel. Undifferiented prospects are shoveled into the top, resulting in few core clients . Before the internet, only big corporations with big budgets could market. Now, with the internet and its tools, ANYONE can connect to their target audience.

7. Fan page ( news feed ) or Group page

12. Blog Click-through advertising Click-through advertising Post Reader Rating System Reader Comments

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15. So, is social networking for you?

16. Consider this… http://www.youtube.com/watch?v=sIFYPQjYhv8