1. JUST A THOUGHT: EMPLOYER BRANDING.
WRITTEN AND COMPILED BY: REDGEBENCY N.
These days there is a scarcity of talented and skilled people in the job market. For companies to perform and
compete at their ultimate best they need the right human resources, not just any though – the best of their
kinds. Sourcing out these talented people has become very competitive in that all companies want a piece of
the talent cake – some even want the whole cake plus the bakery.
Which is understandable because a business’s intrinsic objective is to generate profit through manufacturing
or providing products, services and/or ideas. To do that, it needs the right talented employees befitting
enough to perform tasks at hand with absolute finesse and accuracy – with sustainable productivity as the
output.
This is where Employer Branding comes in. With a great Market Position, Corporate Culture, Prestige,
Reputation, an impressive Employee Value Proposition and communication, strategically integrated and
aligned, a company can be able to attract only the best people from the talent pool as well as retain its
existing talented employees who will collaboratively and efficiently carry forward and swiftly so, the
objectives of the company.
But we all know that charity begins at home. This means that the point of departure for an organization’s
Employer Brand is internally. Companies are appealing only if their employees are happy and satisfied. A
smile is an attractive trait, to both the customer and the potential employee who aspires to work there
someday. However, if a company’s employees are always unhappy, demotivated, quarrelsome,
unproductive and resigning like leaves from tree branches in autumn then there is a problem – an
unattractive one to both the internal and external stakeholders – the whole talent pool, to put it bluntly.
When it comes to Employer Branding, emphasis should be largely put on the existing employees. They are
the ones who are the brand ambassadors for a company, they represent it. It is through them that the outside
world gets an idea of how it is/feels like working for it. They are like the ‘visual guinea pigs’ for the external
stakeholders. So it is imperative for employers to take into consideration its employee’s overall wellbeing so
that they may continue to uphold highly the image of the company and further help in attracting talent from
the outside and even from the competition.
It is evident that Employer Branding is more than just a Recruit and Retain strategy. Employer branding is
that one special stone in the corporate concrete jungle, that if aimed and swung correctly, it could get you
more birds than you had anticipated. Just to summarize what has been said in a nutshell, Employer Branding
rests mainly on an organization’s reputation with its existing employees. And honestly, when it comes to
attracting genuine talent, A GOOD NAME IS MORE DESIREBALE THAN GREAT RICHES.