C O M P A N Y P R O F I L E

Redline Communications Limited an integrated
marketing communications agency based in Tanzania .
We develop powerful, strategic brand messages for
our clients across a variety of media.
Our purpose is to help establish and enhance your
brand, increase market share with a loyal customer
base and bring about great success–and that means
making our clients more profitable.
To do this we create integrated marketing
communications across all existing and emerging
media utilizing our experience.
We are experts at finding and translating vital
information into creative and effective brand
communications.
about us

Advertising today is more important than it ever was
before.Competition from all over the world is making
it more difficult to differentiate your products and
services from your competition.
Our mission is to create advertising that satisfies the
needs of our clients and delivers success.Our goal is
to always exceed customer expectations.
We can do anything you need to advertise anything
you want anywhere your desired audience is located.
Because we can do everything you need and we can
do it better than anyone else. We have real world
global advertising experience and local expertise to
make your advertising more effective. Our advertising
campaigns are designed to increase your bottom line.
approach
the team
We have recruited a team of the best creative minds
to form of one of the leading Mixed Media Marketing
companies inTanzania.We offer clients a one-stop shop
for all their marketing communication needs. With
expert web developers; a creative team of writers
and graphic designers and friendly, knowledgeable
consultants and client service managers at your
company’s disposal, you can be certain that your
marketing campaigns rest in the hands and minds of a
team of professionals who care about your company’s
success.

The marketing communications landscape has changed
more in the past few years than in the last fifty.
A unique blend of advanced skills is required to
influence these audiences.
Our role is to help our clients in four specific areas:
STRATEGIC DEVELOPMENT to help our clients
navigate the market for better targeting and results;
INTEGRATED MARKETING COMMUNICATIONS
to reach and influence the individuals target markets
with one voice across rapidly changing media;
RESEARCH that accurately profiles your audiences’
behavioral and emotional characteristics for better
communication;
MONITORING to keep track of the reach and
implementation of the project undertaken;
EVALUATION to ensure the strategy and objectives
have been observed and to take stock of what need
to be amended as the marketing landscape changes
rapidly.
Our mission is to establish and enhance the brand,
increase market share with a loyal customer base and
bring about great success–and that means making
our clients more profitable.
who we are

We deliver a full spectrum of creative advertising from
print and broadcast. Our experience in developing
marketing communications covers every imaginable
project. We are experts in translating marketing
data into impactful communications that create and
maintain loyal customer relationships.
Consumer advertising in all media
Business to business and trade advertising
Direct response advertising
Retail advertising campaigns that create brands
Broadcast media advertising
With the complexities of branding in the evolving
digital environment, your company can benefit from
our vast experience. It is more important now than
at any time to have a unique and single voice for your
brand that will break out from the crowd.
Brand assessment and development
Brand and corporate identity
Product branding
Corporate standards development
Web and intranet branding
Market identity and branding for retail
advertising
identity
SERVICES

Web based, print and broadcast promotions must
integrate today with in-depth analytics to substantiate
ROI. Our services include cross-media promotions.
We are experts in coordinating hard marketing data
with emotional creative that garners response.
Sales promotion campaigns for all media
Cross-media ales kits and presentations
Trade show design and support
Point of sale and dealer kits
Sales force kits for any product or service
Launches and special event promotions
Direct response campaigns for all media
One thing’s for sure, social media and online
communities are where your customers are talking
about you. All need branding, strategy, development
and content management that many companies
cannot successfully do in-house.
Social media campaign development
Social media site design, linking and management
Social media content creation & management
Blog development, design, content and management
Corporate website and social media sites interactive
linking
social media
promotions
SERVICES

Market research is one of the most fundamental and
important aspects of marketing. Communication.
Research provides valuable information and we take
this a step further and evaluate the information.
It is then used for purposes such as shaping
communication, prompting organizational change and
the refinement of products and services. Without
undertaking scientifically rigorous market research,
it is not possible to precisely know target audience/
stakeholder:
Knowledge
Perceptions
Behavior
Issues of concern
Influences on their knowledge, perceptions, behavior
Communication modes that they use and/or that
contribute to influencing them.
We recognize that your media budget must contain as
much purchasing power as possible.We buy the right
media to fit your budget. Benefits of our Planning
Services include:
Preparation of media strategies in line with the
objectives and budget
Comprehensive media budget and flowcharts for your
review
Rate negotiation with media properties
Value-added services negotiated to further stretch
your dollars and order preparation
Monitoring of buy once placed and Contract review,
approval & reconciliation
monitoring
Our patented media monitoring and media analysis
software gives us the ability to monitor, analyze and
connect the dots between traditional media coverage
and social media conversations,while gauging the tone
or sentiment of what people are saying.We monitor:
Print media
Electronic (TV & Radio) media
Social media and Blogs
research
media planning
and Buying
SERVICES

We approaches each event strategically and executes
it seamlessly while keeping track of the event’s key
objectives. We believe a successful event relies in
attention to detail. Our approach relieves clients of
these burdensome details and leaving them only the
pleasure of seeing their events go off without a hitch.
Our event planning includes:
Launches – company, brand, product, service etc.
Tradeshows and Exhibitions
Press conferences and media tours
Corporate events – lunches, dinners, cocktails etc.
Conferences, seminars and training sessions
Destination meetings and retreats
Family days and team building activities
Public relations is an integral part of marketing
communication. We know image is much more than
a logo or trademark and is based on a company’s
ability to effectively communicate with the community,
protect its brand and issues related to their industry.
Failure can lead to a tarnished image and negative public
perception.The actions a company’s leadership takes
today can affect the company’s image for many years
to come. We develop convincing and relevant public
relation campaigns that reflect the current and future
goals of the company’s leadership and the chance to
expand the business and provide quality products and
services to the people who really matter.
Stakeholder Relations
Corporate Communications
Internal Communication
Message Management
Crisis /Issues Management
Events Management
Liaison /Logistics
events
management
public
relations
SERVICES

Team Experience
Accordia Global Health Services (AGHS)
Investment Climate Facility for Africa (ICF)
Tanzania Postal Bank (TPB)
Commercial Bank of Africa (CBA)
Business Machines Tanzania (BMTL)
Vodacom Tanzania Limited (VTL)
United Bank of Africa (UBA)
Tanzania Investment Bank (TIB)
International school of Moshi (ISM)
National Bank of Commerce (NBC)
Mount Meru Hotel (MMH)
Full Circle Africa (FCA)
Bohemia
experiences

Redline Communications Ltd. Apt 2 Sida Flats, Madai Crescent
P.O. Box 3362, Dar es Salaam,Tanzania. Tel: +255 22 2666967 • Fax: +255 22 2666967
Email: info@redlinetz.com • Website: www.redlinetz.com