1. MISSION AND VISION
• Vision
• To become the most admired Life Insurance
Company in India for all stakeholders.
• Mission
• Amongst top 5 private life insurance companies
by profitable new business sales
• National Player
• Brand of choice
• Employer of Choice
• Principal of Choice for Distribution & Suppliers

2. VALUES
• Caring
• Honesty
• Excellence
• Knowledge
• Integrity
• Teamwork

3. ABOUT COMPANY
• Max New York Life Insurance is a joint venture
between Max India Ltd., and New York Life
Enterprises.
• Incorporated in 2000, Max New York Life
started commercial operation in 2001 and
today is one of India’s leading private life
insurance companies and has positioned itself
on the quality platform.

4. Cont….
• 195 agent advisors have qualified for the Million Dollar
Round Table (MDRT) membership in 2010. MDRT is an
exclusive congregation of the world’s top selling
insurance agents and is internationally recognized as
the standard of excellence in the life insurance
business.
• Max New York Life offers a suite of flexible products. It
has 21 individual life and health insurance products
and 8 riders that can be customised to suite every need
of the customer.
• The Company's paid up capital as on 31st March, 2011
was Rs. 1976 crore.

5. FACT SHEET
Founded 2000
Started operations April 2001
Headquarters New Delhi, India
World Wide Web Address www.maxnewyorklife.com
Chairman Analjit Singh
CEO & Managing Director Rajesh Sud
More than 5.8 million
Number of policies sold
Employees 7,267
Agent of Advisors 39,555
Number of products (individual) 23
Number of products (group) 4
Number of offices 468
Trainers 407

6. Products range
1. Protection plan:
 Platinum Protect: Max New York Life’s Platinum
Protect is a comprehensive life insurance plan
that fulfills the protection needs for you and
your family. It is a unique plan that supports
your family's financial requirements in case of
your absence. Max New York Life's Platinum
Protect is the best solution for you to fulfil all
your family's dreams, no matter what.

7. 2. CHILD PLAN:
 Shiksha Plus II:The needs of children go much beyond
securing admissions in the best schools and exploring
opportunities for education. Max New York Life Shiksha Plus
II understands this and has designed a plan to ensure that
your children not just get the best of education but also
explore and develop their hidden talents.
 College Plan:

8. 3. RETIREMENT PLAN:
 Life partner plus plan: Max New York Life's Life Partner Plus is a life
insurance plan that provides you protection for life and simplifies your financial planning and
investment needs. This plan offers you triple benefits. It gives you maturity benefits at the
age of 75, provides you a life coverage insurance and offers you money back feature as well,
where we will pay you a part of the sum assured at regular intervals to take care of your
periodic foreseen needs from age 61 to 75, ensuring that you can fulfill all your dreams and
have a carefree retirement. So enjoy your golden years with pride and independence.
 Immediate Annuity: Annuity is a series of future payments, we, at Max New
York Life Insurance, make in return of the lump-sum amount called the “Purchase Price” paid
by you. These may be either the accumulations you have made in our deferred annuity plans,
easy life retirement plans or in our Life Maker Pension Plan, or may be accumulations you
have made with any other life insurance/pension company, or your accumulated savings.
Max New York Life’s Immediate Annuity Plan is a powerful plan to meet your post retirement
financial needs, ensuring you a complete peace of mind in the golden years of your life.

9. 4. GROWTH PLAN:
 Flexi fortune: Max New York Life Flexi Fortune, a unit-linked life insurance
plan offers the advantage of protection with returns. Max New York Life’s
Flexi Fortune allows you to customize your plan as per your requirements,
investment choices, and type of cover.
 Fast track plan: You are at a stage where you have planned for most of the
major responsibilities of your life. At the initial stages of life you have
ensured that your family, your children, have been provided for. Now is
the time to put your life on the Fast Track. You want to maximize your
savings, enabling you to lead a relaxed lifestyle where you can live life to
the fullest and focus on fulfilling your wishes, and realizing your own
dreams. But you need to be prepared financially to ensure that your
future years are the best years of your life.

10. 5.SAVINGS PLANS:
• Whole life (Par) :Max New York Life Whole Life Participating Plan is designed to provide you a
lifetime of security along with potentially higher returns. The plan builds a Cash Surrender
Value, which can be used to fund your sudden monetary requirements. In addition, you are
eligible for bonuses 3 years after the policy comes into effect.
 20 year endowment(par): Max New York Life 20 year Endowment Participating Plan is a
perfect money-saver solution. On its maturity at the end of 20 years, it not only gives you a
guaranteed sum but also gives any bonus that it accumulates. With this plan, you get a death
benefit (guaranteed for the term of the policy) and in case you have any unforeseen expenses
during the policy term, you can access any Cash Surrender Value that accumulates with
complete convenience.
 Endowment to Age 60(par): Max New York Life Endowment to Age 60 (Par) Plan is a plan that
helps you meet all your post retirement commitments with complete convenience and
security. It will mature on the policy anniversary after your 60th birthday, and enable you to
use the maturity proceeds in many ways, from paying for your medical costs to children's
marriage expenses. It also protects your family from financial uncertainties in case of your
untimely death before reaching age 60.

11. 6. HEALTH PLAN:
• Life line Medicash plus plan: Our health insurance plans act as an intermediary in safeguarding your peace
of mind and eliminating all worries about your present and future medical expenses. Max New York Life
Lifeline - MediCash PlusTM is a health insurance plan that provides you with cash benefit till you completely
recover from your illness. With this plan, you get fixed cash benefit towards hospitalization, ICU and
recuperation (post-hospitalization), which will lessen your monetary burden in an already difficult
situation.
• lifeline wellness plus plan:Max New York Life LifeLine Wellness Plus plan brings to you the
advantage of a 360° benefit plan. With medical expenses rising constantly, it is vital to protect
yourself financially against unforeseen events. Max New York Life’s LifeLine Wellness Plus
plan provides coverage for a wide variety of diseases and conditions, allowing you to live your
life peacefully.
• Lifeline safety net plan:Max New York Life’s LifeLine-Safety Net is a non -linked and non-
participating term cum health insurance plan that offers complete all round financial
protection for you and your family. It gives you an opportunity to live your life peacefully as it
covers all your health needs under a single plan at affordable rates. So choose Max New York
Life’s LifeLine-Safety Net plan and enjoy the best healthcare protection.

12. 7. MAX SUPER LIFE(GROUP PLAN): Max Super Life is
a group term life solution that provides comprehensive
protection against death due to both accidental, non
accidental causes. This product is a widely prevalent benefit
that helps a group in creating additional social security by
means of life insurance for its members. It could be offered to
the following groups:
• Max super life for Employer employee group
• Max super life for Affinity groups

13. PRODUCT PRICE
4 P’S
PLACE PROMOTION

14. PRODUCT
• Protection plan
• Child plan
• Retirement plan
• Growth plan
• Savings plan
• Health plan
• Group plan

15. PRICE

16. PLACE
• The company currently has more than 71,000 agent
advisors at 676 offices across 389 cities.

17. PROMOTION
Promotion is done through various modes:
• News
• TV campaign
• Media contacts
• Hoardings

18. SEGMENTING
TARGETING
POSITIONING

19. SEGMENTING
• Demographic: It is basically on the basis age of
people, there family background and they do
there financial analysis.
• Psychographic: They also check the interest of
people i.e which kind of insurance they want.
• They are never preplanned that they will go
and definitely sell the insurance.

20. TARGETING
They follow the NOPP:
• N=who has the need for insurance
• O=opportunity
• P=the person is physically fit
• P=the person has the paying capacity i.e
financially good

21. POSITIONING
• They believe in retaining there customers i.e.
always take care of old customers.
• They believe in after sales which help them in
positioning and remembering of there product
or service.
• Mouth to mouth publicity is the best for them.

22. THANK YOU …..

23. PRODUCT LIFE CYCLE

24. plc
The MNYL lies in the growth stage of the PRODUCT LIFE CYCLE (PLC).
There has been a period of rapid market acceptance and substantial
profit improvement. The different strategies that have been
adopted by MNYL in this stage are as follows:
• Persuasive advertisements (display of regular ads during prime time
shows)
• Addition of new product features
• Increase in the distribution coverage (tie-ups with IOC, AP Rural
bank, Mercantile Bank etc.)
• It has shifted its focus from product-awareness to product-
preference advertising

25. SWOT Analysis
• Strengths:- • Weakness:-
• Strong corporate • Less awareness about all
governance model products of life insurance in
• Quality products market
• Adaptability to changes • Low advertising
• Strong Brand name • Focus only on URBAN areas
• Large networks
• Leading company in
insurance sector
• Diversification of funds
• Well Efficient Management

26. • Opportunities:- • Threats:-
• Fast growing economy • Market uncertainty
• Scope for opening of new (Recession)
branches in state/country • Consumers do not invest
• High growth of ULIP industry easily
• Increasing population will • Arrival of new entrants in the
increase in insurance business insurance industry.
• Increasing per –capita income • Cut throat competition within
in India the industry
• Catering to the untapped
Rural and Semi-Urban market