2. Existing Product
The connotations of colour: the connotations of
the colour white are light, goodness, innocence,
purity and it also means safety, purity, and
cleanliness. The connotations of the colour red
are love, passion, desire also strength,
leadership, courage, vigor, willpower
the person who has created this poster has place a huge
image of the product in the middle of the page which will
attract the customers eye.
Also they have place the brands logo
to inform the the consumer who its
advertising because if the brands
logo isn’t there they may not believe
it was that brad who made the
advertisement.
3. Existing Product
The connotations of colours: the
connotations of the colour yellow
sunshine, hope, and happiness, and
optimism, enlightenment, the
connotation of red are love, passion,
desire, heat,
This would appeal to the audience because they have put the slogan for the
product this would allow the audience to have a lot of trust in the poster because
it has legitimate proof on the poster that its what the company is advertising.
4. Existing Product
The connotation of the colour pink are
sweet, nice, playful this works well with the
picture as we can see the person is enjoying
them self and having fun.
With the poster having the apple
logo the consumers can trust the
advertisement as it was made by
apple and apple are a very reliable
company and they wouldn’t lie to
their consumers.
5. Existing Product
In this pre 1990 advertisement poster
they have used a very big font size to
capture the consumer as its going to be
the first thing they see.
Also they have placed the product in the middle of the poster so
the consumer knows what its advertising which is good because
if they didn’t have the product on the poster it will confuse the
consumer and they wouldn’t know what is being advertised.
With advertising posters they don’t
just chose a colour at random they
chose a colour which has a similar
meaning to what is being advertised
for example the colour being the
brightest is yellow and yellow
means freshness, happiness,
positivity. This will make the
consumer feel these emotions
6. Research Analysis
• What common features do the researched products have?
All the images that have been show they have bright backgrounds which have
a lot of connotations for example the Coca-Cola poster has the red logo and
the connotations of red are strength, power. This shows they haven't just
chosen the colours at random and all the colours which are there all have a
meaning. Also they all have a logo on them to let the consumers know that its
made by that company and not a fake.
• What aspects of the research will you include within your on
work?
From the products I found that they don’t just randomly choose a background
colour for no reason they choose a colour to symbolise something and I’m
going to do that. I will also have my logo in the middle so the consumers know
what it is for.
8. Audience research
• Observation: From the graph that is being shown I asked what gender the
person is.
• What this says about my audience: from the outcome of the question the
majority of the people that answered were male.
• How will your product appeal to this audience: as gaming isn’t just for one
gender it allows for the other gender to be apart of
9. Audience research
• Observation: from this question I was able to find out what age my
product will be mainly viewed by with that being 16-19 this allows for
variety as different age groups like different things
• What this says about my audience: this shows that I have a young viewing
• How will your product appeal to this audience: my product will appeal to
this age group because most people will be gaming.
10. Audience research
• Observation:I asked what would they want the podcast to be about and the
majority of the people who answered sensibly asked for an interview
• What this says about my audience: they like to find information about other
people and what they do on a daily basis.
• How will your product appeal to this audience: as my audience is from 16-19
young adults if I get someone older who has experience about working they
could learn a thing or two
11. Audience research
• Observation: I asked how long would they want the podcast and the majority (70%) of
the people wanted the podcast to be 10+ minutes long and around 25% wanted it to be
7-8 minutes long.
• What this says about my audience: This shows that my audience are very patient and
they enjoy watching
• How will your product appeal to this audience: as my podcast is going to be about
multiple subjects it is going to be a long podcast.
12. Audience research
• Observation: I asked what colour scheme would work well on a logo? The majority
(42%) did comment what colour scheme they would prefer however some comments
were stupid also 28% of people who answered said they would like black and white
• What this says about my audience: this shows that my audience do prefer a basic colour
combination
• How will your product appeal to this audience: I wouldn’t go over the top with bright
and vibrant colours
13. Audience research
• Observation: I asked if people prefer to have more images than writing on a
poster? The majority (85%) of people would prefer to have 50/50 between
writing and images.
• What this says about my audience: that the audience do prefer to have an
equal amount of writing and images
• How will your product appeal to this audience: this will be good because there
is going to be equal amount of text as well as images
14. Audience research
• Observation: from the screen shot we can see that the majority of the
people do listen to podcasts (85%) and some said no they don’t (15%)
• What this says about my audience: it shows that my audience do like
podcasts
• How will your product appeal to this audience: this will put more pressure
on me because they will be expecting a professional styled podcast
15. Audience research
• Observation: here we can see that the majority don’t listen to
podcast however a few listen to 1-2 a week
• What this says about my audience: my audience dot really like
watching them
• How will your product appeal to this audience: this will help my
product because I will be able to know what they watch
16. Audience research
• Observation: here we can see what my audience will listen to podcasts on
• What this says about my audience: this shows that my audience don’t care
where they listen to a podcast
• How will your product appeal to this audience: this will help because I will
be able to put my podcast on YouTube or the app store or the podcast app
17. Audience research
• Observation: here we can see that the answers I have been given
are stupid
• What this says about my audience: shows they cant take anything
seriously
• How will your product appeal to this audience: doesn’t help what
so ever
19. Interview 1
What would you like to hear on a gaming podcast?
On a gaming podcast I would like to hear about the storyline of the game and
maybe go into some specifics about certain characters for example their
background or similarly.
What would you like hear in an interview podcast
You could ask like 15 questions about the person you are interviewing life and
then discuss and talk about something else such as a game or movie.
What would you like to hear in a movie podcast
The rating of the movie, when's it coming out, a review or your own personal
opinion on it.
What attracts you to a poster?
It being dark but then having a fainter lighter colour on it such as the colour blue
but also it cant be too large or too small it has to be just right, between A4 and
A3.
What colours look best on a poster? I prefer most of my posters to be very bright
and eye catching because they are more likely to be seen.
20. Interview 1
• Observation: the interviewee had a lot to say which allowed me to
have a full understanding what they liked and what they didn’t and
how well designed they like things
• What this says about my audience: this shows that my audience
have a lot to say when it comes to podcast and what they would
like to hear on it which gives me the advantage of knowing what I
can say.
• How will your product appeal to this audience: as I will be doing a
podcast about gaming from what they have told me I now know
what I can include in the podcast for example talking about one
specific game and its story line in detail and talking about other
games in a little less detail.
21. Interview 2
What would you like to hear on a gaming podcast?
I would personally like to know what games will be coming out this year and a review
of some games
What would you like hear in an interview podcast
I would like hear bout the persons day to day life and know things about them
What would you like to hear in a movie podcast
Reviews on a movie and what movies will be coming out this year
What attracts you to a poster?
Bright colours and some text and some pictures
What colours look best on a poster?
Light colours such as blue, yellow etc
22. Interview 2
• Observation: from what's been said the person prefers to hear
about what games/ movies are going to be coming out later this
year and next year
• What this says about my audience: that my audience are into
gaming and movies and they liked to be well informed with what
things will becoming out
• How will your product appeal to this audience: this will help as I am
doing the podcast about gaming and will allow me to research very
specific things about gaming such as the best games ever created,
the most profitable games etc
23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-26 I will be talking about movies and games that
will be around those ages
Gender
Male and female As I will be talking about games and movies
and there will not be gender specific
Psychographic
Needs driven As I will be talking about games and movies
which are coming they could be persuaded to
buy the game from what I say about the movie
or game
Social Status
Working class • The majority off the population are working
class which gives me more consumers,
which means more viewers
25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Product research allows you to get an idea of what products already exist and you
can take notes of what they have done good on their product this is a form of
secondary market research
– Questionnaires
Questionnaires allow for a more wide response and will give you more information
about what your audience likes and you can easily put all the information together
and make a product out of the information gathered and it’s a form of primary market
research as your getting information which has not been collected
– Interviews
the interviews allowed for what individual people liked which isn’t that helpful as you
have to satisfy more than 1 customer, also they can be very long answers which will involve
a lot of writing/ typing. This is also a form of primary market research getting information
that’s never been collected before.
26. Research Evaluation
– What sort of a response did you get?
I got a wide range of answers however some of the answers I received were
irrelevant to the questions I asked, some people that answered the survey
correctly the majority of the people want 50/50 between text and pictures also
for a logo they would like to see a bright eye catching layout and for poster they
would also like to see bright colours and for the podcast they chose to have the
time for 8-10 minutes long and they would like to have lots of sound effects.
– How did you distribute your survey? Give an advantage and a disadvantage
I put my survey on social media this gave me many advantages and disadvantage
one advantage is that I got a lot of responses, however since its on social media it
can viewed by anyone and they could give irrelevant answers which will not help
me which happened.
Notas del editor
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a historical product (pre-1990) similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Discuss the existing product research, surveys and interviews
Discuss the responses you got from your survey
Discuss distributing your evaluation digitally