1. The Social Tools Won’t Save You: but they can help transform your business Refresh Events, Toronto ON January 18, 2010 Tamera Kremer, Partner – Strategic Consulting
2. The golden rule for every businessman is this:“Put yourself in your customer’s place” – Orison SwettMarden
3. Marketing at its essence is about communicating, not blaring messages and fighting for “share of mind”
38. Would you speak to me that way if we met at a baseball game?Let go of marketing speak. No one is listening.
39. Tell your story: Who are you? What value can you add? Why would I let you into my network?
40. Prepare to Change.“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin
46. Things to consider in developing guidelines What are the rules of engagement for employees? How will you operationalize with various departments? How will you engage with various members of the public? How will you incorporate and distill feedback? What are the best practices that should be incorporated?
50. Listen / Learn Find out what people think about, care about, talk about Learn what you are doing right and wrong Discover new ideas Where are people talking? What do they think about you? Are there stories you didn’t know about?
51. Engage Figure out what you have to add that brings value Find the people internally who are passionate and let them connect Embrace the chaos Internalize feedback Experiment & think integration You aren’t IN control, but you still HAVE some control
52. Transform Evolution isn’t static. “… [social media is] about sellers, business partners, product development, customer support/service in a holistic fashion, it also brings in market intelligence and all elements of marketing and public relations” – Sandy Carter, VP Software Groups, IBM
54. At the end of the day if you do something right or wrong people will talk about you online. ….
55. Where to find me Website: www.teehanlax.comEmail: tamera@teehanlax.comBlog: http://3i.wildfirestrategy.comTwitter: www.twitter.com/tameraLinkedIn: www.linkedin.com/in/tamerakremerFacebook: www.facebook.com/tamerakSusCamp: www.sustainabilitycamp.org… and a myriad of other places!