10. Employee (hidden brand ambassadors?)An average users spend under 2m on search engines ! Why bother with search?
11. Does Social Media need search & vice versa Community Powered search Search engines are indexing social content for “real time web” Twitter using search for promoted tweets Linkedin PPC
19. The myth of 1-Click conversions User/prospect behavior is changing A strong well designed search marketing program targets NEW users First time users are seeking out more and more peer reviews, others’ experiences… Users arriving via SEM & Direct Response programs are navigating to social media properties 2x-3x higher response to social media Similar behavior for business and retail customers But social media has some challenges How many “friends” can you make…120, 200, 1000…think Dunbar Discovery follows its own pace Engagement without borders
20.
21. Was converting 3%-4% to sales and discarding the rest after first 2-3 contacts
22. Social media program on FB/Twitter/YouTube was launched in 2009 to handhold leads falling off
25. Social Media MarketingTransforming social media into a real marketing channel Social Media is a great way to connect with your customers, prospects, partners, and employees to enhance your brand, gain market intelligence and promote sales. If you are planning to gain competitive edge with your social media marketing initiatives, Regalix can help. Regalix Social Media Marketing has created significant social and community presence for customers over six years. From creating social media presence, recruiting members, managing engagement to full-scale execution, Regalix has led innovation in social media marketing. Our commitment to superior client service, willingness to go the extra mile and highest quality standards have helped our customers to create largest in category social media programs. Leading Market Analyst Firms such as Forrester and Gartner have given awards to our programs and have written case-studies for innovation and excellence. Social Media Marketing services includes Strategic consulting and marketing plan development Setting up social media presence Custom application development and maintenance Member and expert recruitment campaigns Member engagement campaigns Content creation (e.g. discussions, blogs, Q&A) Community management and conversation moderation Engagement analytics and reporting Types of Social Media programs Product and brand programs Sales, nurturing and lead generation programs Customer support programs Research and product innovation programs Co-Branded partner & reseller programs 12
26. Regalix Online Marketing Why partner with Regalix Industry Best Practices & Framework Regalix has developed social media framework and best practices leveraging experience from Fortune 1,000 as well as venture backed customers across multiple industry verticals including Hi-tech., Retail, Manufacturing, Education, Clean Tech. and Financial Services. Full-service Execution Regalix provides strategy, program management, creative, technology, and operations services. This reduces the need for engaging and managing multiple service providers. Superior Client-service Regalix’s client services teamconsists of industry experts and practitioners that have created significant and successful marketing programs. “The ComplianceOnline case study offers insight into how technology marketers can make a vision for a viable online community — that embraces customers, partners, and prospects alike — become real.” – Laura Ramos, B2B Analyst, Forrester Research “Regalix has social media marketing experience that has been leveraged on behalf of blue-chip Fortune 100 firms. For this reason, I think that you’ll get far more bang for your buck out of leveraging them as your turn-key marketing team than you would out of a single FTE. Their reporting dashboards are also first-rate. Super stream lined – super time efficient.” - Alyssa Rapp, CEO Bottlenotes “Citibank views Regalix as a trusted strategic partner. They have consistently delivered innovative solutions of exceptional quality over the last couple of years of our engagement. Regalix has proven experience in supporting an enterprise of our size and diversity, while respecting the stringent quality standards that we have set.” 13
27. Regalix Online Marketing About Us Full-Service: Digital Marketing & Technology Services Company; Strategy, Creative, Campaigns, Technology, Communities Talent: Leadership, Advisory, 175+ Team Customers: Fortune 500 and Venture-Backed Focus: B2B, B2C, C2C Verticals: Retail, Hi-Tech., Finance, Healthcare Global: HQ in Silicon Valley, 4 Offices Background: Built on 8+ years of research Industry Recognition: 14
