Unleash the Power of Video Storytelling: Buyers today want Videos more than ever. This works for marketers who can use Video content to add new layers of creativity to their campaigns. But the best of Videos can fail if you don't evaluate them based on quantifiable metrics. During this 45-minute webinar with Lasse Rouhiainen, a leading authority on Video Marketing and Social Media and Mani Iyer, CEO - Kwanzoo Inc, you will learn the importance of Video storytelling and why adequate measurement of Video metrics is necessary. Highlights: -Why Video Marketing is so popular and successful for B2B Marketing -Best practices for leveraging Video to drive sales -How to get your Video found -How to increase prospect engagement using Video across digital channels -Track key Video metrics inside your Marketing Automation (MAP) or CRM -Best practices on how to maximize your ROI using Video About the Speakers- Lasse Rouhiainen- An international leading authority on Video Marketing and Social Media, Lasse Rouhiainen is an in-demand speaker and trainer for business schools and universities on how to maximize exposure on YouTube, Facebook, and how to implement Social Media marketing strategies. Lasse Rouhiainen is an author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses". He has helped hundreds of companies and entrepreneurs in over 30 countries to promote their businesses online through Social Media and Video Marketing. In addition, he has helped more than 200 people in over 10 countries become successful Social Media Managers. Mani Iyer- Mani Iyer is CEO of Kwanzoo a cloud-based platform for demand marketers, that uniquely integrates outbound (display, retargeting) and inbound (Marketing Automation, CRM) channels using rich media, to boost top-of-funnel leads, improve nurture programs and accelerate the pipeline. Kwanzoo integrates with Eloqua, Marketo, Silverpop, Google, and a range of real-time bidding (RTB) platforms and exchange networks. Mani was previously a marketing consultant to VC-backed start-ups, and founded a software business acquired by Oracle/PeopleSoft. Mani is a serial entrepreneur, industry speaker on demand generation, online customer acquisition, personalization and interactive marketing, and startup advisor. Mani has spoken at leading industry conferences including Ad-Tech, Leadscon, Conversion Conference, DemandCon, TiEcon, OMS and other events.

1. Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
Hashtag: #VideoAnalytics
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2. Housekeeping
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3. About the Presenter
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4. About the Presenter
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5. About Regalix
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6. Agenda
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7. Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
WHY VIDEO?
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8. Importance of YouTube Marketing
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9. Video Marketing Statistics
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10. Video Marketing Statistics B2B
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11. Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
BEST PRACTICES
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12. Video Creation Ideas for B2B Market
Awareness/Interest Consideration Close/After Sale
• Invitation to
Webinars/Live Events
• Explainer Videos,
Tips and “How-Tos”
• Customer
Testimonial Video
(social proof and
trust)
• Case Study
Videos
• On-Demand
recorded videos
• Product Demos
• Q&A Videos
• ROI modeler
walkthrough
• New customer
onboarding Videos
• Personalized Video
Email
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13. YouTube Channel Optimization - Citrix
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14. YouTube Channel Optimization - Citrix
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15. Recommended Equipment
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16. Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
HOW TO GET YOUR VIDEO FOUND
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17. How to Rank Your Videos on YouTube
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18. How to Rank Your Videos on YouTube
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19. Google Hangouts Rank High on Google
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20. Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
NEW WAYS TO EXTEND REACH
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21. Video - 785% Growth on Facebook
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22. New Premium Video Ads Facebook
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23. Video Ads Facebook – Audience Targeting
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24. Presenters :Lasse Rouhiainen and Mani Iyer
May / 20 / 2014
VIDEO FOR DEMAND GENERATION
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25. Extend Reach, Increase Demand, Accelerate the
Pipeline Using Video
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26. Use of Video Content & Assets across the
Demand Funnel
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27. Top of Funnel: Boost Leads with Video Lead
Form Ads
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28. Top-of-Funnel: Webinar sign-ups
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29. Site Retargeting with Video Ads
Your Website Ad Network
Organic
Search
Email Social PPC &
Display
Retargeted Ads
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30. Video Ad – Link your Youtube video
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31. Video Ad – Detail Metrics and ROI
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32. Putting Together a Video-based Demand
Generation Campaign
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33. Securing Your Pilot Budget
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34. Sample Pilot Campaign
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35. Get in Touch
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