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DESIGN FOR GOOD: San Marino Schools Foundation

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Logo and strategy developed during AIGA-LA Design for Good event for San Marino Schools Foundation, 10/2015

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DESIGN FOR GOOD: San Marino Schools Foundation

  1. 1. DESIGN BLITZ PRESENTATION SAN MARINO SCHOOLS FOUNDATION
  2. 2. The Team
  3. 3. Bryan Honig Reggie Woolery Lisa Thomas
  4. 4. The Non Profit
  5. 5. Existing Logo
  6. 6. Those Affected
  7. 7. The Need
  8. 8. NEW LOGO The Need
  9. 9. PARENTS LOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY The Donors
  10. 10. The Donors PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY
  11. 11. The Donors PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY 80% }
  12. 12. PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY The Donors 80% 20% } }
  13. 13. NEW LOGO NEW STRATEGY The Need
  14. 14. NEW LOGO NEW STRATEGY (AND ALSO A NEW LOGO) The Need
  15. 15. The Constraints
  16. 16. “TITAN BLUE”
  17. 17. The Process
  18. 18. The Ends
  19. 19. The Ends
  20. 20. The Means
  21. 21. The Process
  22. 22. POSITION A SOLID FOUNDATION WORTHY OF INVESTMENT Pillar of the Community - Warm - Caring - Capable - Strong - Professional - Intellectual - Conversation - Rally - “Alliance” - Consistent Support - Inspire Excellence - Advocacy - Sharing - Thought Leadership - Infrastructure - Staffing - Programs - Supplies - Shape the Community - Future Legacy - Quality Education - #1 District in CA Voice of the District TRAITS ACTIONS PRODUCT GOALS The Process
  23. 23. Images Studies
  24. 24. ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 Phoreus Cherokee GothamMuseo Slab Typography Studies
  25. 25. F F SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SMSF SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO S SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION Typography Studies
  26. 26. Typography Studies F F SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SMSF SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO S SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION
  27. 27. . Foundation . Strength . Professionalism . Intellect . Community Logo Attributes
  28. 28. The Solution
  29. 29. Wordmark
  30. 30. Inspiring Excellence. Mantra
  31. 31. ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 Gotham Bold ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 Libertad BookLibertad Bold Typefaces
  32. 32. . Intelligent . Authoritative . Committed . Friendly . Passionate Brand Voice
  33. 33. DONATE NOW! Foundation Website Twitter/Social Media Engagement Inspiring Excellence. After being told he would never play HS football again, @TChang makes a triumphant return. #InspiringExcellence HOW WE HELPWHO WE ARE NEWS ATHLETICS TESTIMONIALS WHO WE ARE HOW YOU CAN HELP THE COMMUNITY ANNUAL DRIVE ENDOWMENT TESTIMONIALS
  34. 34. Inspiring Excellence Annual DriveBusiness Alliance Engagement
  35. 35. PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY 80% 20% } } Donors: Before
  36. 36. PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY ~50% ~50% } } Donors: After
  37. 37. Thank You

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