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FACEBOOK INSIGHTS E COMO MONTAR SEU RELATÓRIO

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Por dentro do Facebook Insights e suas métricas. Nesta aula vamos também aprender a montar um relatório.

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FACEBOOK INSIGHTS E COMO MONTAR SEU RELATÓRIO

  1. 1. FACEBOOK INSIGHTS RENATO MELO - 2014
  2. 2. Já pensou um médico operando no escuro?
  3. 3. Acesse o view Insights para ver todos os detalhes sobre a sua fanpage.
  4. 4. De cara você tem acesso a dados simples e importantes, como crescimento de curtir, novos likes, alcance e também acesso às abas.
  5. 5. Compare sua página com a dos concorrentes, tanto no crescimento quanto no engajamento.
  6. 6. Passado o superficial, vamos ao que realmente importa!
  7. 7. Aba Likes Na aba likes, o principal é a comparação de novos likes orgânicos e pagos, além de pessoas que deixaram a página. Anote os picos da fanpage e descubra o que houve naquele dia para ter um acesso tão alto.
  8. 8. Aba Likes Dá também para ver de onde estão vindo os likes e selecionar o período que você quer analisar.
  9. 9. Indo para a aba de alcance: Como funciona o alcance orgânico e o alcance pago. Será que há dependência? Aba Alcance
  10. 10. Também podemos ver o número de interações de curtir, comentar e compartilhar. Aba Alcance
  11. 11. Aba Visitas O principal é ver quais sites estão indicando visitas para a fanpage. Você também pode ver visualizações de abas e timeline também.
  12. 12. Aba Visitas O principal é ver quais sites estão indicando visitas para a fanpage. Você também pode ver visualizações de abas e timeline também.
  13. 13. É a aba mais importante, porém não se baseie pelos horários e dias propostos aqui. Vamos falar disso mais para frente. Aba Posts
  14. 14. Aba Posts Mais para baixo vemos o detalhe de cada publicação. Basta um clique para ver todas as informações sobre cada uma.
  15. 15. Aba Posts Faça um arquivo com seus casos de sucesso para fazer publicações no mesmo estilo.
  16. 16. Os vídeos agora possuem uma aba exclusiva com todos os detalhes Aba Posts
  17. 17. Aba Posts Na sub aba de tipos, veja o engajamento e alcance de cada tipo de publicação.
  18. 18. Aba Posts Na sub aba de tipos, veja o engajamento e alcance de cada tipo de publicação.
  19. 19. Aba Pessoas Por último temos a aba “Pessoas” que mostra tudo sobre seus fãs, as pessoas que viram alguma publicação, as que interagiram e os check-ins
  20. 20. Para encontrar o melhor horário para seus posts, faça o download do Excel. Neste caso você fará o download de Page level data.
  21. 21. A última aba do arquivo do Excel mostra o horário que as pessoas que curtem sua página estão online. Se você usa o Facebook em inglês, cuidado com o Fuso Horário.
  22. 22. Faça a soma de cada horário para ver os horários nobres da sua fanpage. Faça o mapeamento e publique sempre entre uma e duas horas antes do auge.
  23. 23. Faça a soma de cada horário para ver os horários nobres da sua fanpage. Faça o mapeamento e publique sempre entre uma e duas horas antes do auge.
  24. 24. Mas o que fazer com tantas ferramentas?
  25. 25. O checklist das suas otimizações: 1) Encontrar o melhor horário: Insights x testes; 2)Descobrir as publicações que deram certo; 3) Descobrir os assuntos do seu site que mais repercutiram no Facebook; 4) Traçar o seu público alvo; 5) Analisar sua concorrência;
  26. 26. O checklist das suas métricas: 1) Crescimento de likes; 2) Pessoas envolvidas com sua fanpage; 3) Custo de like (anúncios); 4) Visitas e leads gerados via Facebook; 5) Visitas e leads gerados por anúncios; 6) Custo de lead por anúncio.
  27. 27. RELATÓRIO IFSULDEMINAS
  28. 28. FACEBOOK Em Número de pessoas +439 4.354 4.793 curtir* 24.044 alcance orgânico * Crescimento durante a ação 103.720 alcance pago 127.764 alcance total
  29. 29. FACEBOOK Crescimento de Likes 79 Anúncios 390 Orgânicos 20 Descurtir
  30. 30. FACEBOOK Cenário Regional – em número de pessoas
  31. 31. FACEBOOK Raio-X Público Idade - Pessoas na Página 25% 45% 18-24 17% 13-17 25-34 Idade - Pessoas Envovidas (curtir, comentar e compartilhar) 23% 46% 18-24 14% 13-17 25-34
  32. 32. FACEBOOK TOP5 - Posts mais Populares 31.760 pessoas (alcance) 10 curtir 00 comentários 02 compartilhamentos
  33. 33. FACEBOOK TOP5 - Posts mais Populares 2.423 pessoas (alcance) 21 curtir 08 comentários 22 compartilhamentos
  34. 34. FACEBOOK TOP5 - Posts mais Populares 1.453 pessoas (alcance) 28 curtir 00 comentários 10 compartilhamentos
  35. 35. FACEBOOK TOP5 - Posts mais Populares 1.431 pessoas (alcance) 47 curtir 03 comentários 08 compartilhamentos
  36. 36. FACEBOOK TOP5 - Posts mais Populares 1.030 pessoas (alcance) 29 curtir 00 comentários 08 compartilhamentos
  37. 37. TRÁFEGO Pessoas que levamos até o site de inscrição Total  Valor Investido: R$ 675,00 (R$175 bônus)  Impressões: 178.071  Cliques: 2.374  CPC: R$0,28
  38. 38. TRÁFEGO Pessoas que levamos até o site de inscrição Facebook – Posts  Valor Investido: R$ 25,00  Alcance: 55.804  Cliques: 293  CPC: R$0,08
  39. 39. TRÁFEGO Pessoas que levamos até o site de inscrição Facebook – Anúncios  Valor Investido: R$ 170,00  Impressões: 355.277  Alcance: 98.699  Cliques: 1.469  CPC: R$0,11
  40. 40. TRÁFEGO Pessoas que levamos até o site de inscrição Google Adwords + Rede de Display  Valor Investido: R$ 330,00 + Bônus R$150,00  Total de cliques: 612  CPC: R$0,78 Campanha Google Adwords Rede de Display Impressões 22.096 1.472 Cliques 573 39
  41. 41. TRÁFEGO Pessoas que levamos até o site de inscrição Google – Rede de Display  www.vestibulandoweb.com.br  www.soportugues.com.br  www.ebah.com.br  www.vestibular.brasilescola.com
  42. 42. FACEBOOK.COM/ RENATOMELOMKT renato@iskadigital.com.br

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