The world’s urbanization process is definitely the main argument used to justify the urgent need of smarter cities. The world is facing an incredible increase in urban problems due to the population growth. The most common argument to justify Smart City projects is related to United Nation reports showing that by 2030 it will probably be over 70% of the world population. But the question is if this statement alone is strong enough to convince the most sceptic ones. The first argument of this paper considers that as cities are definitely collapsing due to the world urbanization, the discussion about smart cities must go deeper than only the application ICT in “smart solutions” to assuage the current problems. Mobility is definitely in the top 5 list of any world's metropolis urban problems. For decades the transportation matrix in our cities was based in automobiles, that has become not only a mean of mobility but also a symbol of status. The paper also explore some aspects of the creative economy revolution that makes now the projects not only faster, but cheaper than ever before. The nature of the Smart City project does not really matter, some tools can be useful to boost it and to assure a long-term economic sustainability. This paper covers four preeminent trends, described as tools and illustrated with some global cases: (1) Rethinking the Smart City Pitch; (2) Smart City Concept Design; (3) “Appsation” Reconnecting with Citizens and (4) Attracting and Promoting Urban Mobility Pilot Projects. We are now certainly facing a new era of smart city development. More cities are adopting the philosophy and citizens are becoming the main stakeholder in the process. All the long, costly and hard path taken by the pioneers can be now effectively shortcut. What are you waiting for? Let’s SMARTup! Mini Bio Renato de Castro is a smart city senior consultant specialized in investment attraction and management for SC projects. He is member of the global advisory board of Leading Cities, located in Boston, and international advisor for The World e-Governments Organization of Cities and Local Governments, in Seoul.He is senior vice president for smart city investments at Commercial Real Estate Financing, Inc., an american equity infusion & grant funding bank based in Pennsylvania, US. He is also founder, executive board member and senior consultant at Baumann Consultancy Network for Smart Cities projects and internationalization strategies. Doctor of Business Administration candidate at Maastricht School of Management, MSM, Netherlands. He is also writer and video blogger for Smart City , ICT and Urbanization Strategies topics.

1. CITY
SMARTUP
A better life, closer than ever.
Renato de Castro

2. EARTH
4.5 BILLION YEARS

3. POPULATION
154.000 PER DAY
7.4bi
1.8bi
1916 2016

4. WORLDurban
POPULATION
MIGRATIO
N:+370,000/day
Source: World Health Organization
2015-
2020
Sound effects: FXProSound

5. POPULATION
URBAN GROWTH
PER HOUR:
Lagos +85
Delhi +79
Dhaka +74
Kinshasa
+63
Shanghai
+53
Mumbai +51
Kolkata +32
Manila + 29
Jakarta +27
Mexico City
+22
Istanbul +19
São Paulo +18
Shenzhen +15Source: UN 2014
Sound effects: FXProSound

6. MOBILITY
$121 billion/year
US costs in time and fuel due
to traffic congestion.
Source: INRIX
Sound effects: Klankbeeld

7. HEALTH
+95
%
of the world’s
population has
health
problems.
Source: Lancet

8. EDUCATION
57 million
out of school in 2015.
Source: UNESCO
Sound effects: ABC Open

9. SMART(er)
CITIES
Technology for a better
life
ICT
Citizens-centered
Quality of life
New Economy
Resilience

10. DO WE NEED IT?

11. PEOPLE
URBAN PROBLEMS SMART SOLUTIONS

12. HOWTO SMARTUP YOUR
CITY?

13. TOOL 1
SHARPEN YOUR PITCH
Summarize
the city DNA in
a 5 minutes
storytelling-style
presentation.

14. TOOL 2
KEEP IT SIMPLE
Wait for the
“momentum”
before investing
in a state-of-the-
art project.

15. TOOL 3
FIND PARTNERS
Don’t ask how
big is the
budget, but
what your city
can offer back.

16. TOOL 3:
FIND PARTNERS
Public Private People Partnership

17. Smart Cities can be a real laboratory to
develop, test and refine the new models
of (a smarter and happier) life.

18. THANKYOU
Renato de Castro
renato@renatodecastro.
com@renatodecastro