In this presentation held on a Web Guide Partner breakfast seminar Renco Smeding and Gabriella Janni present how to use Tableau Software to efficiently analyze website data and identify keywords with high potential for driving more revenue. Tableau is a ground breaking data visualization tool making it easy to analyze vast amounts of data and draw actionable insights. Web Guide Partner is official Tableau partner and first digital agency working with Tableau in the Sweden region.

1. Don’t work for your data
Make your data work for you!
December 5th, 2013
Gabriella Janni & Renco Smeding
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3. Data Overload
By 2020, data will grow by 50 times
Source: IDC's Digital Universe Study, sponsored by EMC, December 2012
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4. Too much data, too little insights
Common problems faced by organizations
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Data in silos, cannot be merged or correlated
Manual work, time consuming and error prone
Inefficient mechanism to share reports
Data vs analysis & insights
Cannot access information ”on demand”
Analysts are too few and too expensive
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5. How Tableau solves many of these problems
 Visualize all data in one place 10 to 100X faster
Connect to any data source, from Google Analytics,
to internal data to Salesforce
 Share beautiful reports & dashboards
Integrated portal with up-to-date information
 ”Always on” analysis mode
Interactive visuals in a single click allows
quick insights
Look at unlimited factors simultaneously
 Anyone can use it
Intuitive drag and drop interface with no
complicated set-up
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6. Live Demo
Using Tableau to optimize your SEO keywords
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7. Not Provided Keywords as % of Total
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8. Ranking Potential Top CPC keywords
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9. Top Keywords (Revenue/Ranking)
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10. Best Web Pages for SEO Optimization
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11. Tableau Wins
 Always on analysis mode
Actionable insights from your data
Automated reporting
 Up-to-date, interactive reports
on demand
 Save time and money
 No more headaches!
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12. What’s next?
 Let us create similar reports for you
 Arrange for free demo for other uses of Tableau
 Come by after this presentation to see you data live
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13. Questions?
www.webguidepartner.com/tableau/
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