Are you ready to engage the "new" healthcare consumer?

1. PATIENT ENGAGEMENT IN THE DIGITAL ERA-
THE “NEW” HEALTHACARE CONSUMER
Dr. Reni Thomas
https://www.linkedin.com/in/dr-reni-thomas/

2. TRENDS OF TODAY- DIGITAL A KEY INFLUENCER
Patients becoming
more like consumers
Patient-centric
model
Doctor-patients interactions
are becoming virtual
Convergence of digital health
and human interaction
Wastage due to
non-adherence
Healthcare cost
is spiraling

3. HEALTHCARE ORGANIZATIONS ARE STRUGGLING TO
SOLVE BASIC CHALLENGES
How do I increase identification of treatable
patients and ensure treatment is not
prolonged?
Are there ways to monitor patients and
collect data to improve their risk profile and
prevent progression to adverse events like
ER visits and re-admissions?
How can I improve my interaction and
engagement with patients for improving
their adherence & health outcomes?

4. DIGITAL HAS BECOME CENTRAL TO BRAND PLANNING
• Digital as a key source of
customer insight
• Digital as the anchor for patient
experience and decision
making
• Digital to drive outcomes and
medical management

5. THE INFORMED HEALTHCARE CONSUMER
Consumers are aware of their genetic profile,
risk profile and medical history
They are well informed and aware of the
healthcare market and products
They can demand specific treatments,
place of service and look at most
cost-effective options
Want to embrace prevention
and stay healthy

6. PATIENT CENTRIC APPROACH WITH THE PATIENT AT THE
CENTER OF THE HEALTHCARE LANDSCAPE
PHARMA
MANUFACTURER
HEALTH
INSURANCE
HOSPITAL &
PHYSICIAN
PHARMACY/
RETAIL
COLLABORATIVE ECOSYSTEM!!

7. VIRTUAL DOCTOR-PATIENT RELATIONSHIPS
• Home health is increasing
• Virtual care delivery through
digital tools
• Chronic or long term conditions
managed in the community
• Only specialized and emergency
treatment managed in the clinics
and hospital

8. MANAGING THE QUALITY OF LIFE
Wearables track
the quality of life
Comprehensive view
from multiple devices
Tests are also conducted
through sensors
Increased adoption
of wearables

9. PRESSURE ON PHARMACEUTICALS TO PUT “PATIENT FIRST”
Pharma companies that succeed in
patient engagement efforts increase
their chances of regulatory and
commercial success.
To productively
collaborate with
patients, pharma
companies need to
find better ways of
communicating
with them
Adoption of digital
tools and
incentivisation is
key to the success
of patient
engagement

10. IT IS CRITICAL TO MANAGE THE DATA EXPLOSION IN HEALTHCARE
AND USE IT EFFECTIVELY

11. IN SUMMARY…
All players in the
healthcare landscape need
to come up with
innovative strategies and
new business models to
engage the “new”
healthcare consumer

12. Dr. Reni Thomas
https://www.linkedin.com/in/dr-reni-thomas/ Image Credit: crowdreviews.com