1. Content Marketing
By Abbi Whitaker
@abbijayne

2. What is Content Marketing?
Content marketing the strategic marketing
approach of creating and distributing
valuable, relevant and consistent content to
attract and acquire a clearly defined audience –
with the objective of driving profitable customer
action.

3. What is Content Marketing?

4. The Advantages of Content Marketing over
Traditional Advertising

5. Advantages
1. Content marketing provides
something of value to customers
whereas traditional ads do not.

6. Advantages

7. Advantages
2. Content marketing educates
customers to the point that they’re
ready to purchase your product.

8. Advantages

9. Advantages
3. Content marketing creates a sense
of reciprocity with customers.

10. Advantages

11. Advantages
4. Content marketing attracts
customers for free.

12. Advantages

13. Advantages
5. Content marketing creates content
that gets shared.

14. Advantages

15. Advantages
6. Content marketing provides a
SEO benefit.

16. Advantages

17. Advantages
7. Content marketing increases traffic.

18. Advantages

19. Advantages
8. Content marketing is highly targeted.

20. Advantages

21. Advantages

22. How to build a killer content marketing plan

23. Four Questions
1. What is your goal?
2. Who are you targeting?
3. What is your story?
4. What is your content?

24. Building a Marketing Plan
Know Your Audience: Create Personas

25. Building a Marketing Plan

26. Building a Marketing Plan
What Content Should I Produce?

27. Blog Posts / Expert Positioning

28. Social Media / Gifs / Memes

29. Podcasts

30. White papers & eBooks

31. White papers & eBooks

32. Infographics

33. Videos

34. Branded Channels

35. Tell Your Story

36. It’s a marathon, not a sprint
• Keep creating great content
• Entertain people, inform people, educate people… make them love
& share your content
• Keep posting regularly and consistently
• Keep connecting to people in your target group
• Keep promoting your content wherever you can
• Keep networking with other authors, entrepreneurs and influences
• Keep measuring, learning and improving your efforts

37. Thank You!
Abbi Whitaker
Owner / President
The Abbi Agency
abbi@theabbiagency.com
@abbijayne