Executive SummaryThis 2011 Key Note Market Assessment examines the UK business travel market in terms of domestic and outbound travel by UK residents and overseas visitors. It will also assess the trends in the market witnessed over the last 5 years and the changing roles of travel providers, travel management companies and hotel operators. The Assessment will also make use of bespoke research conducted by NEMS Market Research on behalf of Key Note. The research examines the extent of business travel within the UK by UK residents and their opinion on various factors affecting the market.Business travel for domestic, inbound and outbound travel has decreased in volume since before the recession, as has expenditure on business travel. The global recession exacerbated the market's overall decline, with volumes falling by 18.7% between 2006 and 2010. The worst effected sector was outbound travel, which decreased in volume by 27.1% between 2006 and 2010, while the inbound sector was the only area of the market to witness growth.The mounting squeeze on businesses' resources has resulted in them turning increasingly to budget travel and accommodation in order to keep costs down. Previously, budget airlines had not specifically targeted the business travel sector, but airlines, such as easyJet, are increasingly seeking to tap into this area of the market. The introduction of flexi-fares, new routes and a corporate sales team has been part of easyJet's new business travel procurement strategy. Increasing costs have led to struggles for larger flag carrier airlines. Mergers have helped reduce these costs with the biggest merger being between British Airways and Iberia in January 2011.Air travel is still the dominant mode of transport for business travel, due to convenience and the large distances covered. However, EU emissions quotas coming into force for airlines from 2013 could push up the cost of air travel and see travellers turning to high-speed rail. The European high-speed rail network is also set for expansion, linking more major European cities and increasing competition for the UK's only high-speed rail line. The rising price of fuel is also a factor in rail's favour, particularly for domestic travel.Technological advancements have also revolutionised business travel, improving productivity and efficiency, but also increasing competition through travel alternatives. Smartphone 'apps' now allow the reservations and booking of hotel rooms 'on-the-go'. Travellers can also locate points of interest and work while in transit thanks to mobile Internet technology. However, these advances have also led to improved video conferencing capabilities, increasing competition for business travel.The continued global economic uncertainties could result in a tough few years for business travel. The 2012 Olympics will also provide a key opportunity for growth within the domestic and inbound market sectors. Hotel operators are building establishments in and around the capital, and airlines, such as easyJet, are increasing the volume of flights at the capital's serving airports. In the coming years, growth in business travel is likely to be driven by emerging economies, as these have reported the largest growth in air traffic in recent years.
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Business Travel 2011
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Business Travel 2011
Published on November 2011
Report Summary
Executive Summary
This 2011 Key Note Market Assessment examines the UK business travel market in terms of domestic and outbound travel by UK
residents and overseas visitors. It will also assess the trends in the market witnessed over the last 5 years and the changing roles of
travel providers, travel management companies and hotel operators. The Assessment will also make use of bespoke research
conducted by NEMS Market Research on behalf of Key Note. The research examines the extent of business travel within the UK by
UK residents and their opinion on various factors affecting the market.
Business travel for domestic, inbound and outbound travel has decreased in volume since before the recession, as has expenditure
on business travel. The global recession exacerbated the market's overall decline, with volumes falling by 18.7% between 2006 and
2010. The worst effected sector was outbound travel, which decreased in volume by 27.1% between 2006 and 2010, while the
inbound sector was the only area of the market to witness growth.
The mounting squeeze on businesses' resources has resulted in them turning increasingly to budget travel and accommodation in
order to keep costs down. Previously, budget airlines had not specifically targeted the business travel sector, but airlines, such as
easyJet, are increasingly seeking to tap into this area of the market. The introduction of flexi-fares, new routes and a corporate sales
team has been part of easyJet's new business travel procurement strategy. Increasing costs have led to struggles for larger flag
carrier airlines. Mergers have helped reduce these costs with the biggest merger being between British Airways and Iberia in January
2011.
Air travel is still the dominant mode of transport for business travel, due to convenience and the large distances covered. However,
EU emissions quotas coming into force for airlines from 2013 could push up the cost of air travel and see travellers turning to
high-speed rail. The European high-speed rail network is also set for expansion, linking more major European cities and increasing
competition for the UK's only high-speed rail line. The rising price of fuel is also a factor in rail's favour, particularly for domestic travel.
Technological advancements have also revolutionised business travel, improving productivity and efficiency, but also increasing
competition through travel alternatives. Smartphone 'apps' now allow the reservations and booking of hotel rooms 'on-the-go'.
Travellers can also locate points of interest and work while in transit thanks to mobile Internet technology. However, these advances
have also led to improved video conferencing capabilities, increasing competition for business travel.
The continued global economic uncertainties could result in a tough few years for business travel. The 2012 Olympics will also
provide a key opportunity for growth within the domestic and inbound market sectors. Hotel operators are building establishments in
and around the capital, and airlines, such as easyJet, are increasing the volume of flights at the capital's serving airports. In the
coming years, growth in business travel is likely to be driven by emerging economies, as these have reported the largest growth in air
traffic in recent years.
Table of Content
Executive Summary
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Introduction
BACKGROUND
DEFINITIONS
Tourism
Supplying Sectors
Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Segmentation by Product
Segmentation by Service
The Total UK Market for Business Travel
DISTRIBUTION
Travel Management Companies
Online Agencies
Global Distribution Systems
Direct Bookings
COMPETITIVE STRUCTURE
Overview
ADVERTISING
THE CONSUMER
MARKET FORECASTS
Business Travel by UK Residents
BACKGROUND
MARKET SIZE
CONSUMER TRENDS
MARKETING ACTIVITY AND DISTRIBUTION
ADVERTISING
Business Travel by Air
Business Travel by Rail
Other Sectors
Domestic Business Travel
BACKGROUND
MARKET SIZE
Season of Travel
[(c)Mode of Transport
CONSUMER TRENDS
MARKETING ACTIVITY
Outbound Business Travel
BACKGROUND
MARKET SIZE
Destination
Length of Stay
Season of Travel
Mode of Transport
MARKETING ACTIVITY
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Inbound Business Travel
BACKGROUND
MARKET SIZE
Destination
Length of Stay
Season of Travel
Mode of Transport
MARKETING ACTIVITY
An International Perspective
MARKET DEVELOPMENTS
[(c)Business Travel and the World Economy
[(c)World Trends in Business Travel by Air
COMPETITOR ENVIRONMENT
Airlines
Hotels
[(c)Forecasts for World Business Travel
CONSUMER BEHAVIOUR
Business Travel Market Survey
PEST Analysis
POLITICAL
Legislation and Regulation
ECONOMIC
[(c)The Global Economy
[(c)Business Travel and Trade
Emerging Economic Powers
Fuel Prices
SOCIAL
Air Travel's Environmental Impact
Travel Disruptions
TECHNOLOGICAL
Data Roaming
Video Conferencing
Virtual Conferencing
Distribution
Consumer Dynamics
CHARACTERISTIC OF DOMESTIC BUSINESS TRAVELLERS
Occasional Travellers
Frequent Travellers
Airline Class
Use of Travel Management Company
Travel Alternatives and Environmental Concerns
Company/Supplier Profiles
INTRODUCTION
AIRLINES
British Airways
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Easyjet PLC
HOTELS
InterContinental Hotels Group PLC
Premier Inn Hotels Ltd
TRAVEL MANAGEMENT COMPANIES
Carlson Wagonlit Travel
HRG
OTHERS
Travelport
Sabre Holdings
Travelocity
The Future
KEY FUTURE ISSUES FOR BUSINESS TRAVEL
The World Economy
The Olympics
Terrorism
Technology
BUSINESS TRAVEL SUPPLIERS
Transport
Travel Management Companies
Hotels
FORECASTS BY MARKET SECTOR
Domestic Business Travel
Outbound Business Travel
Inbound Business Travel
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports
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