The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers, acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 517 companies worldwide.
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Global Broadcasting Industry Industry
Published on January 2012
Report Summary
The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise
summaries of research findings. The report offers a bird's eye view of the global broadcasting market and identifies major trends,
issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy,
Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers,
acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number
of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact
details of 517 companies worldwide.
Table of Content
1. INDUSTRY OVERVIEW 1
TV Broadcasting - The Major Segment 1
Dynamics of the Global TV Broadcasting Industry 1
Technological Advancements - Key Growth Propellers 2
Transformation now Imminent for Broadcasters 2
Conventional TV Facing Competition from Cable and Satellite TV 3
Broadcasters Reduce Spending on Technology during Recent Downturn 3
Free-to-Air TV Beginning to Lose Stand 3
Is Radio Broadcasting Going Obsolete' 4
Global Broadcasting Industry - An Outlook 4
Key Statistics: 5
Table 1: Global Market for Broadcasting and Cable TV by
Geographic Region - US, Canada, Europe and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Billion for Years 2010 through 2015 5
Table 2: Global Five Year Perspective for Broadcasting and
Cable TV by Geographic Region - Percentage Breakdown of
Dollar Revenues for US, Canada, Europe and Rest of World
Markets for Years 2011 & 2015 6
Video-over-Internet - An Overview 7
iPTV - The New Buzz Word 7
Table 3: Global iPTV Market (2011): Percentage Share
Breakdown of Number of Subscribers by Leading iPTV Operators 8
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2. BROADCASTING GOING DIGITAL 9
Table 4: Global Internet-Protocol Television (IPTV) Market
(2006-2011): Breakdown by Number of Subscribers in Millions 9
Top Internet-Protocol Television (IPTV) Markets Worldwide (
2011): Countries Ranked by Number of Subscribers in Millions 9
Table 5: Global Broadband Market (2011 Q3): Percentage
Breakdown for Number of Broadband Lines in Million by Major
Regions 10
Growth of Public Service Broadcasting - Need of the Hour 10
3. SOURCES OF REVENUE 11
Advertising 11
Changing Video Viewership Structure Leads to Fragmentation of
Audience 11
Table 6: Annual Compounded Growth Rates for Advertising in
Various Media Over the Period (2011-2015) 11
Pay-TV Channels 12
Table 7: Global Market for Pay TV by Geographic Region - US,
Canada, Europe, Asia-Pacific (Including Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Billion for Years 2010 through 2015 12
Table 8: Global 5-Year Perspective for Pay TV by Geographic
Region - Percentage Breakdown of Dollar Revenues for US,
Canada, Europe, Asia-Pacific (Including Japan), Latin America
and Rest of World Markets for Years 2010 and 2015 13
Public Funding 13
4. SERVICE OVERVIEW 14
Broadcasting Methods 14
Broadcasting Technologies 14
DTV Broadcasting Standards 14
ATSC System 14
DVB Standard 15
Transmission Techniques 15
Digital Transmission Vs. Analog Transmission 16
HD Broadcasting Standards in Select Countries 16
5. MAJOR ISSUES AND TRENDS 17
Increased Levels of Piracy 17
Convergence Vs. Divergence 17
Open Standards - Increasing Interoperability 17
Interactive Content - Demand Vs. Detriments 17
Interactive TVs (ITVs) Gains Popularity 17
Exclusive Channels for Children Coming Up 18
Advertising Campaigns - Increasing Choices 18
Need for Reliable Satellite Services 18
Advent of Portable TV Technology 18
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Programmers and Cable Operators Must Join the Force 18
Market Growing for Digital Terrestrial Television (DTT) 19
Broadcast and DTT Video Encoders Market Recovers Post Recession 19
Global IP Set-top Box Market to Expand 20
Distribution - Terrestrial/Satellite/Cable 20
6. MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB-
SEGMENTS 21
Broadband Market 21
Table 9: Global Broadband Technology (2011 Q3): Percentage
Share Breakdown by Major Types - DSL, Cable Modem, FTTx,
FTTH, Satellite/mobile and Others 21
Table 10: Global Market for ADSL Broadband Market by
Geographic Region - North America, Europe, Japan, and Asian
Markets Independently Analyzed with Subscribers in Million
for Years 2003 through 2008 21
Digital Cable TV Household Penetration 22
Table 11: Global Digital Cable Television Market (2010):
Number of Households in Millions by Country - China, USA,
Germany, Japan, India, Canada, UK, Netherlands, Brazil,
Argentina, Taiwan, South Korea, Turkey, France, Mexico,
Belgium, and Others 22
HDTV Market 23
Table 12: Global Market for HDTV by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2005
through 2008 23
Table 13: Global Market for HDTV (2005- 2008): Geographic
Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe,
Latin America, Japan, and Rest of World 23
7. MERGERS AND ACQUISITIONS 24
8. STRATEGIC CORPORATE DEVELOPMENTS 48
9. PRODUCT/SERVICE LAUNCHES 79
A REGIONAL MARKET PERSPECTIVE 96
1. NORTH AMERICA 96
1a. THE UNITED STATES 96
Market Scenario 96
US Broadcasters Perform Well in 2010 after a Year Long Slump 96
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Table 14: Revenue Growth of Broadcasting Companies in the US
- Percentage Growth in Broadcaster Revenues in 2010 Over
Revenues in 2009 96
Facts and Figures 97
Competitive Scenario 97
Top 10 Broadcasting Companies in the US (2011) - Ranked on
the Basis of Coverage 97
Market Overview 97
Table 15: Broadcasting Market in the US (2011): Percentage
Breakdown by Category - Cable, Satellite and Others 98
Table 16: TV Distribution Advertising Market in the US
(2007-2010): Value in US$ Billion by Category - TV Stations,
Local, National Spot and Multichannel Systems 98
Table 17: Major Revenue Sources (Advertisers) for US
Broadcast TV (2011): Percentage Share Breakdown by
Advertising Industries - Automotive, Telecommunications,
Restaurants, Car & Truck Dealers, Government & Publications,
Furniturestores, Insurance, Hotels & Resorts, Financial and
Others 99
Table 18: Leading Advertising Media to Which Teens Pay More
Attention in the US (2011): Breakdown in Survey Percentage
for Cable TV, Radio, and Broadcast TV 99
Radio Broadcasting Market 99
Table 19: US Market for Local Radio Stations Analyzed with
Annual Internet-Derived Revenues in US$ Million for Years
2004 through 2010 100
Direct Broadcast Satellite Television 100
Table 20: Direct Broadcasting Satellite Market in the US
(2011): Percentage Breakdown of Subscribers by Type - Single
Family Home, Mobile Home, Apartment, Multi-Family Home,
Condo, and Others 100
Digital TV Broadcasting 101
Table 21: US Market for Digital TV by Platform -
Direct-To-Home, Cable, and Digital Terrestrial Households
Independently Analyzed with Annual Households in Millions for
Years 2003 through 2008 101
Pay TV Market 101
Table 22: US Market for Pay Television Analyzed with Annual
Revenue Figures in US$ Billion for Years 2010 through 2015 101
iPTV Market 102
Table 23: US Current and Future Analysis for iPTV by Number
of Subscribers in Million for the Years 2009 through 2015 102
Television Watching Habits - Demographic Surveys 103
Table 24: Television Viewership in the US (2011): Survey
Percentage for Urban Market and National Market by
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Demographic Profile - Married, Households with Children aged
$75K &
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