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Global Broadcasting Industry Industry
Published on January 2012

                                                                                                              Report Summary

The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise
summaries of research findings. The report offers a bird's eye view of the global broadcasting market and identifies major trends,
issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy,
Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers,
acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number
of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact
details of 517 companies worldwide.




                                                                                                               Table of Content




 1. INDUSTRY OVERVIEW                                             1
     TV Broadcasting - The Major Segment                              1
     Dynamics of the Global TV Broadcasting Industry                      1
     Technological Advancements - Key Growth Propellers                       2
     Transformation now Imminent for Broadcasters                         2
     Conventional TV Facing Competition from Cable and Satellite TV               3
     Broadcasters Reduce Spending on Technology during Recent Downturn                    3
     Free-to-Air TV Beginning to Lose Stand                           3
     Is Radio Broadcasting Going Obsolete'                            4
     Global Broadcasting Industry - An Outlook                        4
     Key Statistics:                                      5
      Table 1: Global Market for Broadcasting and Cable TV by
      Geographic Region - US, Canada, Europe and Rest of World
      Markets Independently Analyzed with Annual Revenue Figures in
      US$ Billion for Years 2010 through 2015                         5


      Table 2: Global Five Year Perspective for Broadcasting and
      Cable TV by Geographic Region - Percentage Breakdown of
      Dollar Revenues for US, Canada, Europe and Rest of World
      Markets for Years 2011 & 2015                            6
     Video-over-Internet - An Overview                         7
     iPTV - The New Buzz Word                                 7
      Table 3: Global iPTV Market (2011): Percentage Share
      Breakdown of Number of Subscribers by Leading iPTV Operators                    8




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 2. BROADCASTING GOING DIGITAL                                                     9
     Table 4: Global Internet-Protocol Television (IPTV) Market
     (2006-2011): Breakdown by Number of Subscribers in Millions                            9
     Top Internet-Protocol Television (IPTV) Markets Worldwide (
      2011): Countries Ranked by Number of Subscribers in Millions                          9
     Table 5: Global Broadband Market (2011 Q3): Percentage
     Breakdown for Number of Broadband Lines in Million by Major
     Regions                                              10
     Growth of Public Service Broadcasting - Need of the Hour                           10


 3. SOURCES OF REVENUE                                                        11
     Advertising                                          11
     Changing Video Viewership Structure Leads to Fragmentation of
      Audience                                            11
      Table 6: Annual Compounded Growth Rates for Advertising in
      Various Media Over the Period (2011-2015)                                11
     Pay-TV Channels                                            12
      Table 7: Global Market for Pay TV by Geographic Region - US,
      Canada, Europe, Asia-Pacific (Including Japan), Latin America
      and Rest of World Markets Independently Analyzed with Annual
      Revenue Figures in US$ Billion for Years 2010 through 2015                            12


      Table 8: Global 5-Year Perspective for Pay TV by Geographic
      Region - Percentage Breakdown of Dollar Revenues for US,
      Canada, Europe, Asia-Pacific (Including Japan), Latin America
      and Rest of World Markets for Years 2010 and 2015                                13
     Public Funding                                        13


 4. SERVICE OVERVIEW                                                     14
     Broadcasting Methods                                           14
     Broadcasting Technologies                                       14
      DTV Broadcasting Standards                                         14
       ATSC System                                             14
       DVB Standard                                            15
     Transmission Techniques                                         15
      Digital Transmission Vs. Analog Transmission                             16
     HD Broadcasting Standards in Select Countries                                 16


 5. MAJOR ISSUES AND TRENDS                                                    17
     Increased Levels of Piracy                                     17
     Convergence Vs. Divergence                                          17
     Open Standards - Increasing Interoperability                             17
     Interactive Content - Demand Vs. Detriments                               17
     Interactive TVs (ITVs) Gains Popularity                              17
     Exclusive Channels for Children Coming Up                                 18
     Advertising Campaigns - Increasing Choices                                18
     Need for Reliable Satellite Services                                18
     Advent of Portable TV Technology                                     18



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     Programmers and Cable Operators Must Join the Force                             18
     Market Growing for Digital Terrestrial Television (DTT)                   19
      Broadcast and DTT Video Encoders Market Recovers Post Recession                          19
     Global IP Set-top Box Market to Expand                               20
     Distribution - Terrestrial/Satellite/Cable                     20


 6. MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB-
    SEGMENTS                                                21
     Broadband Market                                          21
      Table 9: Global Broadband Technology (2011 Q3): Percentage
      Share Breakdown by Major Types - DSL, Cable Modem, FTTx,
      FTTH, Satellite/mobile and Others                              21


      Table 10: Global Market for ADSL Broadband Market by
      Geographic Region - North America, Europe, Japan, and Asian
      Markets Independently Analyzed with Subscribers in Million
      for Years 2003 through 2008                                   21
     Digital Cable TV Household Penetration                               22
      Table 11: Global Digital Cable Television Market (2010):
      Number of Households in Millions by Country - China, USA,
      Germany, Japan, India, Canada, UK, Netherlands, Brazil,
      Argentina, Taiwan, South Korea, Turkey, France, Mexico,
      Belgium, and Others                                      22
     HDTV Market                                           23
      Table 12: Global Market for HDTV by Geographic Region - USA,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Rest of World markets Independently Analyzed
      with Annual Sales Figures in Thousand Units for Years 2005
      through 2008                                        23


      Table 13: Global Market for HDTV (2005- 2008): Geographic
      Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe,
      Latin America, Japan, and Rest of World                             23


 7. MERGERS AND ACQUISITIONS                                                   24


 8. STRATEGIC CORPORATE DEVELOPMENTS                                                      48


 9. PRODUCT/SERVICE LAUNCHES                                                   79



A REGIONAL MARKET PERSPECTIVE                                                       96


 1. NORTH AMERICA                                                   96


 1a. THE UNITED STATES                                               96
     Market Scenario                                       96
      US Broadcasters Perform Well in 2010 after a Year Long Slump                       96



Global Broadcasting Industry Industry (From Slideshare)                                                                     Page 3/7
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       Table 14: Revenue Growth of Broadcasting Companies in the US
       - Percentage Growth in Broadcaster Revenues in 2010 Over
       Revenues in 2009                                         96
     Facts and Figures                                         97
     Competitive Scenario                                       97
      Top 10 Broadcasting Companies in the US (2011) - Ranked on
       the Basis of Coverage                                    97
     Market Overview                                           97
      Table 15: Broadcasting Market in the US (2011): Percentage
      Breakdown by Category - Cable, Satellite and Others                        98


      Table 16: TV Distribution Advertising Market in the US
      (2007-2010): Value in US$ Billion by Category - TV Stations,
      Local, National Spot and Multichannel Systems                             98


      Table 17: Major Revenue Sources (Advertisers) for US
      Broadcast TV (2011): Percentage Share Breakdown by
      Advertising Industries - Automotive, Telecommunications,
      Restaurants, Car & Truck Dealers, Government & Publications,
      Furniturestores, Insurance, Hotels & Resorts, Financial and
      Others                                              99


      Table 18: Leading Advertising Media to Which Teens Pay More
      Attention in the US (2011): Breakdown in Survey Percentage
      for Cable TV, Radio, and Broadcast TV                                99
     Radio Broadcasting Market                                       99
      Table 19: US Market for Local Radio Stations Analyzed with
      Annual Internet-Derived Revenues in US$ Million for Years
      2004 through 2010                                         100
     Direct Broadcast Satellite Television                            100
      Table 20: Direct Broadcasting Satellite Market in the US
      (2011): Percentage Breakdown of Subscribers by Type - Single
      Family Home, Mobile Home, Apartment, Multi-Family Home,
      Condo, and Others                                         100
     Digital TV Broadcasting                                    101
      Table 21: US Market for Digital TV by Platform -
      Direct-To-Home, Cable, and Digital Terrestrial Households
      Independently Analyzed with Annual Households in Millions for
      Years 2003 through 2008                                        101
     Pay TV Market                                             101
      Table 22: US Market for Pay Television Analyzed with Annual
      Revenue Figures in US$ Billion for Years 2010 through 2015                      101
     iPTV Market                                           102
      Table 23: US Current and Future Analysis for iPTV by Number
      of Subscribers in Million for the Years 2009 through 2015                  102
     Television Watching Habits - Demographic Surveys                            103
      Table 24: Television Viewership in the US (2011): Survey
      Percentage for Urban Market and National Market by



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      Demographic Profile - Married, Households with Children aged
            $75K &




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Global Broadcasting Industry Industry

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Global Broadcasting Industry Industry Published on January 2012 Report Summary The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers, acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 517 companies worldwide. Table of Content 1. INDUSTRY OVERVIEW 1 TV Broadcasting - The Major Segment 1 Dynamics of the Global TV Broadcasting Industry 1 Technological Advancements - Key Growth Propellers 2 Transformation now Imminent for Broadcasters 2 Conventional TV Facing Competition from Cable and Satellite TV 3 Broadcasters Reduce Spending on Technology during Recent Downturn 3 Free-to-Air TV Beginning to Lose Stand 3 Is Radio Broadcasting Going Obsolete' 4 Global Broadcasting Industry - An Outlook 4 Key Statistics: 5 Table 1: Global Market for Broadcasting and Cable TV by Geographic Region - US, Canada, Europe and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015 5 Table 2: Global Five Year Perspective for Broadcasting and Cable TV by Geographic Region - Percentage Breakdown of Dollar Revenues for US, Canada, Europe and Rest of World Markets for Years 2011 & 2015 6 Video-over-Internet - An Overview 7 iPTV - The New Buzz Word 7 Table 3: Global iPTV Market (2011): Percentage Share Breakdown of Number of Subscribers by Leading iPTV Operators 8 Global Broadcasting Industry Industry (From Slideshare) Page 1/7
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! 2. BROADCASTING GOING DIGITAL 9 Table 4: Global Internet-Protocol Television (IPTV) Market (2006-2011): Breakdown by Number of Subscribers in Millions 9 Top Internet-Protocol Television (IPTV) Markets Worldwide ( 2011): Countries Ranked by Number of Subscribers in Millions 9 Table 5: Global Broadband Market (2011 Q3): Percentage Breakdown for Number of Broadband Lines in Million by Major Regions 10 Growth of Public Service Broadcasting - Need of the Hour 10 3. SOURCES OF REVENUE 11 Advertising 11 Changing Video Viewership Structure Leads to Fragmentation of Audience 11 Table 6: Annual Compounded Growth Rates for Advertising in Various Media Over the Period (2011-2015) 11 Pay-TV Channels 12 Table 7: Global Market for Pay TV by Geographic Region - US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015 12 Table 8: Global 5-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Dollar Revenues for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets for Years 2010 and 2015 13 Public Funding 13 4. SERVICE OVERVIEW 14 Broadcasting Methods 14 Broadcasting Technologies 14 DTV Broadcasting Standards 14 ATSC System 14 DVB Standard 15 Transmission Techniques 15 Digital Transmission Vs. Analog Transmission 16 HD Broadcasting Standards in Select Countries 16 5. MAJOR ISSUES AND TRENDS 17 Increased Levels of Piracy 17 Convergence Vs. Divergence 17 Open Standards - Increasing Interoperability 17 Interactive Content - Demand Vs. Detriments 17 Interactive TVs (ITVs) Gains Popularity 17 Exclusive Channels for Children Coming Up 18 Advertising Campaigns - Increasing Choices 18 Need for Reliable Satellite Services 18 Advent of Portable TV Technology 18 Global Broadcasting Industry Industry (From Slideshare) Page 2/7
  • 3. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Programmers and Cable Operators Must Join the Force 18 Market Growing for Digital Terrestrial Television (DTT) 19 Broadcast and DTT Video Encoders Market Recovers Post Recession 19 Global IP Set-top Box Market to Expand 20 Distribution - Terrestrial/Satellite/Cable 20 6. MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB- SEGMENTS 21 Broadband Market 21 Table 9: Global Broadband Technology (2011 Q3): Percentage Share Breakdown by Major Types - DSL, Cable Modem, FTTx, FTTH, Satellite/mobile and Others 21 Table 10: Global Market for ADSL Broadband Market by Geographic Region - North America, Europe, Japan, and Asian Markets Independently Analyzed with Subscribers in Million for Years 2003 through 2008 21 Digital Cable TV Household Penetration 22 Table 11: Global Digital Cable Television Market (2010): Number of Households in Millions by Country - China, USA, Germany, Japan, India, Canada, UK, Netherlands, Brazil, Argentina, Taiwan, South Korea, Turkey, France, Mexico, Belgium, and Others 22 HDTV Market 23 Table 12: Global Market for HDTV by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2005 through 2008 23 Table 13: Global Market for HDTV (2005- 2008): Geographic Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe, Latin America, Japan, and Rest of World 23 7. MERGERS AND ACQUISITIONS 24 8. STRATEGIC CORPORATE DEVELOPMENTS 48 9. PRODUCT/SERVICE LAUNCHES 79 A REGIONAL MARKET PERSPECTIVE 96 1. NORTH AMERICA 96 1a. THE UNITED STATES 96 Market Scenario 96 US Broadcasters Perform Well in 2010 after a Year Long Slump 96 Global Broadcasting Industry Industry (From Slideshare) Page 3/7
  • 4. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Table 14: Revenue Growth of Broadcasting Companies in the US - Percentage Growth in Broadcaster Revenues in 2010 Over Revenues in 2009 96 Facts and Figures 97 Competitive Scenario 97 Top 10 Broadcasting Companies in the US (2011) - Ranked on the Basis of Coverage 97 Market Overview 97 Table 15: Broadcasting Market in the US (2011): Percentage Breakdown by Category - Cable, Satellite and Others 98 Table 16: TV Distribution Advertising Market in the US (2007-2010): Value in US$ Billion by Category - TV Stations, Local, National Spot and Multichannel Systems 98 Table 17: Major Revenue Sources (Advertisers) for US Broadcast TV (2011): Percentage Share Breakdown by Advertising Industries - Automotive, Telecommunications, Restaurants, Car & Truck Dealers, Government & Publications, Furniturestores, Insurance, Hotels & Resorts, Financial and Others 99 Table 18: Leading Advertising Media to Which Teens Pay More Attention in the US (2011): Breakdown in Survey Percentage for Cable TV, Radio, and Broadcast TV 99 Radio Broadcasting Market 99 Table 19: US Market for Local Radio Stations Analyzed with Annual Internet-Derived Revenues in US$ Million for Years 2004 through 2010 100 Direct Broadcast Satellite Television 100 Table 20: Direct Broadcasting Satellite Market in the US (2011): Percentage Breakdown of Subscribers by Type - Single Family Home, Mobile Home, Apartment, Multi-Family Home, Condo, and Others 100 Digital TV Broadcasting 101 Table 21: US Market for Digital TV by Platform - Direct-To-Home, Cable, and Digital Terrestrial Households Independently Analyzed with Annual Households in Millions for Years 2003 through 2008 101 Pay TV Market 101 Table 22: US Market for Pay Television Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015 101 iPTV Market 102 Table 23: US Current and Future Analysis for iPTV by Number of Subscribers in Million for the Years 2009 through 2015 102 Television Watching Habits - Demographic Surveys 103 Table 24: Television Viewership in the US (2011): Survey Percentage for Urban Market and National Market by Global Broadcasting Industry Industry (From Slideshare) Page 4/7
  • 5. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Demographic Profile - Married, Households with Children aged $75K & Global Broadcasting Industry Industry (From Slideshare) Page 5/7
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